Core Viewpoint - The Beijing International Intangible Cultural Heritage Week showcased traditional Chinese medicine practices, particularly the handmade production of Tong Ren Tang's An Gong Niu Huang Wan, highlighting the importance of cultural heritage in modern health practices [1][11]. Group 1: Event Highlights - The event featured a live demonstration of the traditional production techniques of An Gong Niu Huang Wan by Kong Lingjun, a master craftsman, allowing attendees to experience the charm of traditional Chinese medicine [1][11]. - The exhibition included a variety of Tong Ren Tang's major traditional Chinese medicine products, such as Liu Wei Di Huang Wan and Qian Bei Pi Pa Tang, providing visitors with comprehensive health information for the autumn season [9]. Group 2: Audience Engagement - Attendees expressed curiosity and eagerness to participate in the hands-on experience of making medicinal pills, with many finding the process more challenging than expected [5][7]. - Children showed particular interest in the pill-making process, with parents supporting their engagement in traditional culture through hands-on learning experiences [7]. Group 3: Craftsmanship and Training - Kong Lingjun emphasized the importance of skill and precision in the pill-making process, noting that mastering the technique requires at least three years of training to meet GMP standards [11]. - The company focuses on the transmission and development of traditional craftsmanship, ensuring that the skills are passed down to future generations through practical training [11].

Core Insights - The article highlights the significant development of the Kuerle pear industry, emphasizing its extensive sales network and export capabilities [1][2] - The industry is transitioning from quantity growth to quality improvement, integrating technology, finance, and ecology as new driving forces [2] Group 1: Industry Overview - Kuerle is renowned for its fragrant pears, with the harvesting season approaching [1] - The Kuerle pear has established sales networks in over 300 cities, including major urban centers like Beijing, Shanghai, and Hangzhou, and exports to more than 20 countries and regions [1] - The industry has developed a comprehensive industrial structure encompassing planting, storage, processing, sales, transportation, and packaging, creating job opportunities for over 200,000 people [1] Group 2: Logistics and Transportation - The pears are transported using cold chain logistics, allowing delivery to most national sales points within approximately four days [1] - Customs has implemented a "green channel" for the inspection of exported pears, ensuring rapid clearance with zero delays [1] Group 3: Product Development and Innovation - The industry has expanded into deep processing, developing 25 products such as autumn pear cough syrup, pear lozenges, and pear candies [1] - Local enterprises are leveraging live streaming and e-commerce platforms to connect directly with consumers, reducing intermediaries and increasing farmers' profits [1] Group 4: Tourism and Cultural Integration - Kuerle has cultivated a new tourism model based on pear culture, incorporating leisure, agricultural sightseeing, and fruit-picking experiences [2]