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国际非遗周 同仁堂带来“丸美”体验
10月20日,以"非遗市集·共享生活"为主题的北京国际非遗周展会在北京城市绿心森林公园精彩亮相。 展会上,同仁堂科技发展股份有限公司(以下简称"同仁堂科技公司")生产的大品种中成药纷纷亮相展 会,北京市东城区非物质文化遗产代表性项目——同仁堂安宫牛黄丸传统制作技艺传承人、"中药塑 丸"首席技师工作室负责人孔令君还在现场展现蜜丸制作非遗技艺,让广大观众近距离充分感受传统中 医药制作过程的魅力。 搓丸板亮相成焦点 在同仁堂展位上,孔令君和徒弟陈星羽精心准备了蜜丸制作必需工具,向观众全面展示了安宫牛黄丸手 工制作流程。 蜜丸制作工具之一——搓丸板刚现身现场,便引得观众啧啧称奇。丸药制作需要先将药剂子在打条板搓 成外观滋润、粗细一致并且没有裂纹的长条,再将药条推到下搓丸板上,通过前后滚动上搓丸板把药条 切成丸药,再加速用力推板,把丸药抛光成"光亮圆齐"的药丸。 观众体验直呼"不容易" 在现场,观众络绎不绝,纷纷想要上手体验。 一位阿姨看到搓药条的环节十分亲切:"感觉跟在家做面食很像。"她自信满满地戴上手套搓丸,没想到 不是中间粗了、就是两头长度对不上……她笑着"解嘲"说:"原来比做面食难得太多了。"见此情景,孔 令君 ...
以“香”为媒 同仁堂科技点亮2025中网赛场
Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. showcased traditional Chinese medicine at the 2025 China Open Tennis Tournament, blending ancient practices with modern health concepts to attract a younger audience [1][12]. Group 1: Product Showcase - The exhibition featured a variety of traditional Chinese medicine products, including Shengmai Drink, Liuwei Dihuang Wan, and Jingshi Niuhuang Jiedu Pian, highlighting the company's strong foundation in traditional medicine [3]. - A range of health products was also presented, such as health drinks, skincare masks, and hair care products, aligning with the health-oriented philosophy of the event [5]. Group 2: Engagement with Athletes - Notable tennis player Sorana Cirstea participated in a hands-on experience of making herbal sachets, demonstrating the interactive approach of the exhibition [8][10]. - The company aims to enhance global recognition of traditional Chinese medicine through athlete involvement and innovative presentations [12]. Group 3: Scent Products - The company introduced its "Bencao Zhi Yue" series and other aromatic products at the player’s banquet, which became a popular attraction among attendees [13][16]. - The scent products are developed based on the concept of "medicinal fragrance," with nearly 140 products available, focusing on benefits like sleep aid and relaxation [18]. Group 4: Market Expansion - The products were also made available in 16 authorized cultural and creative stores during the event, expanding the reach of Tongrentang's offerings to a broader audience [21].
“带薪健康2小时” 同仁堂明星产品走进“去哪儿”
Core Viewpoint - The event organized by Beijing Tongrentang Technology Development Co., Ltd. focuses on addressing the health concerns of office workers through traditional Chinese medicine solutions, emphasizing the integration of health awareness into daily work life [1][7][13] Group 1: Health Issues and Solutions - Common health issues faced by office workers include acne from spicy food, fatigue from long hours, and emotional stress due to work pressure [2][5] - The company offers targeted products to address these specific health concerns, such as Jingzhi Niuhuang Jiedu Pian for heat relief, Huoxiang Zhengqi Shui for summer discomfort, and Ren Dan for boosting energy [5][9] Group 2: Event Engagement and Experience - The event featured interactive sessions where employees could learn about the products in relatable scenarios, enhancing their understanding and engagement [11][13] - The presence of experienced traditional Chinese medicine experts provided personalized consultations, addressing common issues like fatigue and stress-related insomnia [9][11] Group 3: Brand Trust and Community Building - The event aimed to build trust in the brand by allowing employees to experience the products firsthand, leading to positive word-of-mouth and potential repeat purchases [7][13] - The interactive and fun atmosphere of the event helped to foster a proactive approach to health among employees, making health knowledge more accessible and engaging [11][13] Group 4: Future Directions - The company plans to continue exploring ways to integrate traditional Chinese medicine into modern lifestyles, focusing on various workplace scenarios and health needs [13] - By leveraging technology and maintaining a caring approach, the company aims to keep traditional Chinese medicine relevant and beneficial for contemporary health challenges [13]
同仁堂袪暑品种 全面铺货终端药店
Core Insights - The demand for summer heat-relief products has surged since July, with companies like Beijing Tongrentang Technology Development Co., Ltd. ramping up production of traditional remedies such as Ren Dan and Huo Xiang Zheng Qi Shui to meet market needs [1][3] Group 1: Product Development and Production - The company has adjusted its production capacity and efficiency to ensure timely supply of summer health products, including increasing staffing for summer medication production [1] - Modern and intelligent equipment has been integrated into the production process, such as the introduction of centrifugal coating granulators for standardized management of production processes [3] - Six types of summer health products, including Ren Dan and Huo Xiang Zheng Qi Shui, have been fully distributed to pharmacies nationwide, ensuring consumer safety and health during the summer [3] Group 2: Product Features and Benefits - Ren Dan is designed to alleviate discomfort caused by high temperatures, utilizing ingredients like menthol and borneol to provide a cooling effect [7] - Huo Xiang Zheng Qi Shui addresses issues related to heat and humidity, using a classic formula that includes Huo Xiang as the main ingredient to relieve symptoms like headaches and gastrointestinal discomfort [5] - Sheng Mai Yin serves as an energy supplement for those who sweat excessively in summer, featuring ingredients like red ginseng and wheat to nourish and hydrate [9]
同仁堂科技:“聚焦”战役 提升营销效能
Core Insights - In Q1 2025, Tongrentang Technology Company focused on market demand, enhancing product variety and channel development to stimulate marketing momentum [1] Group 1: Product Strategy - The company emphasized "focusing" on major products, directing promotional resources towards key varieties such as Yao Medicine 300 Years, Ejiao, and children's medicine, creating a clear product structure [1] - Core products like Xihuang Pill, Jingzhi Niuhuang Jiedu Pian, and Liuwuwei Dihuang Wan series have optimized pricing systems and operational strategies, achieving coverage in over 30 provinces [9] Group 2: Marketing Initiatives - The "Flag Planting Action" marketing campaign covered 10 key provinces, conducting 206 events and nearly 1500 terminal promotion activities, successfully enhancing product shelf presence and awareness [9] - The company targeted younger audiences with innovative marketing strategies, such as the "Beijing Tongrentang Super Good Pill" campaign during the JD Super Brand Day, appealing to their health-conscious yet skeptical mindset [11] Group 3: Community Engagement - The company engaged in community education about product knowledge, leveraging events like the Winter Olympics to promote health trends, particularly in Harbin [11][14] - Creative marketing slogans and campaigns, such as the AI-themed short films, resonated with younger demographics, making products like Jingzhi Niuhuang Jiedu Pian and Ejiao popular during the spring health season [12][14]
夯实基础谋突破 同仁堂科技2024年实现营收72.6亿元
Zheng Quan Ri Bao Wang· 2025-03-29 03:49
Core Viewpoint - Tongrentang Technology reported a revenue of 7.26 billion and a net profit of 0.887 billion for the fiscal year 2024, demonstrating resilience in a challenging pharmaceutical market environment [1] Group 1: Financial Performance - The company achieved a revenue of 7.26 billion and a net profit of 0.887 billion during the reporting period [1] - Despite challenges such as rising raw material prices and decreased foot traffic in stores, the company improved its overall operational quality [1] Group 2: Innovation and R&D - Tongrentang Technology increased its investment in research and development, accelerating the development of innovative drugs and classic formulas [2] - The company received clinical trial approval for Qishen Granules, marking its first clinical approval for a traditional Chinese medicine in eight years [2] - Several products underwent pharmacological mechanism studies, enhancing their market competitiveness and clinical recognition [2] Group 3: Market Strategy and Product Expansion - In response to external challenges, the company adjusted its market strategy, focusing on channel management, price stability, and terminal empowerment [3] - The company launched promotional activities for its "Yuyao 300" product line, resulting in nine products exceeding 0.1 billion in sales [3] Group 4: Channel Development - Tongrentang Technology strengthened its partnerships with major distributors and conducted over 450 promotional events in previously untapped markets [4] - The company aimed to enhance product distribution rates and terminal effectiveness through targeted market strategies [4] Group 5: Risk Management and Future Plans - The company plans to enhance its governance and core competitiveness to address risks and challenges [5] - Future initiatives include a new round of collaborative innovation in traditional Chinese medicine, aiming to complete clinical research on five products by 2025 [5]