从7月以来，全国各地陆续进入烧烤模式，与空调、冷饮、WIFI关注度同样飙升的还有各类具有清热祛 暑、化湿和中、益气生津等功效的袪暑药品。北京同仁堂科技发展股份有限公司（以下简称"同仁堂科 技公司"）调整产能，提升效率，供应仁丹、藿香正气水等袪暑产品及时充分供应。 仁丹、藿香正气水等具有清热解暑、提神醒脑、祛暑化湿、解表和中等功效，是家庭药箱中重要的袪暑 产品。针对市场要货需求，同仁堂科技公司提前安排生产计划，增加暑期用药人员排班，同时在袪暑品 种的原材料采购与鉴别、前处理炮制、制药与质检环节开通"绿色通道"。 赶紧了解一下吧 在生产过程中，企业不断提升现代化、智能化设备使用比例，例如在仁丹生产中，引入离心式包衣造粒 机，对各生产工序进行标准化流程管理。据了解，离心式包衣造粒机利用离心力使物料有序运动，配合 精准雾化喷涂与自动化控制，只需预先设定好相关参数，机器便能自动完成后续操作。 为了避免藿香正气水在服用时的刺激气味，企业引入的藿香祛暑软胶囊生产线开足马力，研配间的真空 乳化搅拌持续运转，化胶罐内的明胶和甘油在上下翻涌，压丸工序的滚模式软胶囊机稳定运行，内外包 装线紧密衔接，各个工序如齿轮般紧密咬合。目前， ...

Core Viewpoint - The article highlights the successful cultural exchange and promotion of traditional Chinese medicine through the innovative branding of Beijing Tongrentang's "Shengmai Drink" at the FIBA OPEN 3x3 basketball tournament in Geneva, showcasing the integration of Eastern and Western cultures [1][9]. Group 1: Cultural Exchange and Branding - Beijing Tongrentang's "Shengmai Drink" features IP characters "Ginseng Doll" and "Dangshen Doll," which have gained significant attention and sparked discussions in Geneva, illustrating the appeal of Chinese herbal wisdom [1][3]. - The design of the IP characters combines traditional Chinese aesthetics with modern elements, attracting international audiences and facilitating cross-cultural communication [7][9]. Group 2: Health and Sports Integration - The brand promotes a health-conscious message that resonates with athletes, emphasizing the importance of health in sports performance, which aligns with the principles of traditional Chinese medicine [5][10]. - The "Shengmai Drink" embodies the concept of "benefiting qi and nourishing yin," effectively addressing the health needs of basketball players during the tournament [5][7]. Group 3: Global Expansion and Future Plans - Beijing Tongrentang has established a presence in 26 countries and regions with over 3,084 retail and medical service locations, transitioning from a local to a global brand [10]. - The company aims to continue promoting the modernization and internationalization of traditional Chinese medicine, enhancing global understanding of its cultural and health values [10].

Core Insights - Beijing Tongrentang's Shengmai Drink participated as the official health partner in the "Symphony Youth" music festival, aiming to engage with university students and promote traditional Chinese medicine in a modern context [1][8] - The event featured interactive areas like the "Vitality Diagnosis Research Institute" and "Extreme Challenge Training Camp," allowing students to experience the health benefits of Shengmai Drink through creative engagement [3][8] - The festival coincided with Father's Day, enhancing emotional connections through a collective performance of "Father's Prose Poem," which elevated the event's atmosphere [5][10] Company and Industry Summary - Beijing Tongrentang Shengmai Drink's "Vitality Supply Station" became a focal point at the festival, attracting a large number of students eager to learn about health and traditional Chinese medicine [5][6] - The company effectively combined professional Chinese medicine consultations with a vibrant music festival, breaking down barriers between traditional culture and younger audiences [8][12] - The event highlighted the brand's commitment to innovation and cultural transmission, showcasing its role in the creative transformation and development of traditional Chinese medicine in contemporary society [8][12]

Core Insights - In Q1 2025, Tongrentang Technology Company focused on market demand, enhancing product variety and channel development to stimulate marketing momentum [1] Group 1: Product Strategy - The company emphasized "focusing" on major products, directing promotional resources towards key varieties such as Yao Medicine 300 Years, Ejiao, and children's medicine, creating a clear product structure [1] - Core products like Xihuang Pill, Jingzhi Niuhuang Jiedu Pian, and Liuwuwei Dihuang Wan series have optimized pricing systems and operational strategies, achieving coverage in over 30 provinces [9] Group 2: Marketing Initiatives - The "Flag Planting Action" marketing campaign covered 10 key provinces, conducting 206 events and nearly 1500 terminal promotion activities, successfully enhancing product shelf presence and awareness [9] - The company targeted younger audiences with innovative marketing strategies, such as the "Beijing Tongrentang Super Good Pill" campaign during the JD Super Brand Day, appealing to their health-conscious yet skeptical mindset [11] Group 3: Community Engagement - The company engaged in community education about product knowledge, leveraging events like the Winter Olympics to promote health trends, particularly in Harbin [11][14] - Creative marketing slogans and campaigns, such as the AI-themed short films, resonated with younger demographics, making products like Jingzhi Niuhuang Jiedu Pian and Ejiao popular during the spring health season [12][14]