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Core Points - The 2025 Media Integration Development Forum was held in Qingdao, focusing on the theme "Systemic Reform, Integration Towards New" [8] - Over 300 participants, including officials, media representatives, scholars, and business leaders, gathered to discuss strategies for systemic reform and media integration [8] - The forum emphasized the importance of integrating advanced technologies into media production and dissemination to enhance the influence of mainstream media [8][9] Group 1: Systemic Reform and Media Integration - The forum highlighted the significant attention given by the central government to media integration and the systemic reform of mainstream media since the 18th National Congress [7] - Participants stressed the need for mainstream media to adopt internet thinking for resource allocation and to incorporate advanced technologies throughout the production and dissemination processes [8] - The forum featured three parallel sub-forums focusing on new forms and practices of integrated communication, digital intelligence integration, and new models and directions for intelligent media development [8] Group 2: Technological Empowerment - The rapid advancement of information technologies, particularly artificial intelligence, is reshaping media forms and public opinion ecology [9] - Mainstream media must leverage technological innovations to enhance their production and dissemination capabilities, ensuring they remain relevant in the digital age [14] - The integration of AI, big data, and blockchain technologies is seen as essential for driving systemic reform and creating a new landscape for media development [14][15] Group 3: Content and Value Orientation - The importance of ideological guidance and the promotion of mainstream values were emphasized as foundational for effective media reform [10] - The forum discussed the need for innovative content creation and expression to better convey the Party's innovative theories and values to the public [10] - Participants called for a focus on creating a comprehensive media ecosystem that balances content quality with technological advancement [17][18]