媒体融合发展

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让媒体先活下来,是推进主流媒体系统性变革最为紧迫的任务
Sou Hu Cai Jing· 2025-06-27 14:12
Core Viewpoint - The urgent task of accelerating the reconstruction of the economic foundation of mainstream media has become essential for promoting systemic reform in the industry [1][5][3] Group 1: Economic Foundation Challenges - Mainstream media has struggled to establish a stable and mature self-sustaining model over the past decade, leaving the question of "how to survive" unresolved [2][3][9] - The traditional "enterprise operation" model of mainstream media, which acknowledges its economic attributes, has been disrupted by the rise of the internet and new media [6][5] - The shift of user traffic from traditional media to emerging media platforms has uprooted the economic foundation that supported mainstream media's development during its golden period [6][5] Group 2: Reform Actions and Paths - The Chinese government has initiated significant media reforms since 2014, focusing on the integration of traditional and emerging media [8][9] - Mainstream media has explored seven paths for reconstructing its economic foundation, including monetization based on deep content, technical services, data services, capital operations, and new media advertising revenue [8][9] - The exploration of these paths has not yet yielded a healthy and stable solution for the economic foundation of mainstream media [9] Group 3: Relationship Restructuring - A series of major relationship restructurings and institutional innovations are necessary to create an environment conducive to the internal transformation and economic foundation reconstruction of mainstream media [9][10] - Ten critical areas for relationship restructuring include collaboration between different media sectors, integration of media management functions, and balancing social and economic benefits within the operational framework [9][10] - The establishment of a compatible evaluation system for media communication and development capabilities is essential for enhancing the survival and development capacity of mainstream media [10]
北京日报社副总编辑李学梅: 践行媒体使命,深蓝智库聚焦内需难点,赋能北京经济发展
Bei Jing Shang Bao· 2025-05-28 08:05
Core Insights - The "2025 Deep Blue Media Think Tank Annual Forum" was held in Beijing, focusing on the role of professional media in promoting domestic consumption and the integration of media and finance [1][3] - The Deep Blue Media Think Tank, part of the Beijing Daily Media Group, has published 30 reports and organized 31 salons since its establishment in 2023, aiming to enhance its influence in the finance sector [3] - The forum's theme was "Innovative Consumption Power, Unified Big Market," featuring discussions on high-quality development paths in tourism, liquor, and catering industries, along with the release of six annual reports on various hot topics [3][4] Group 1 - The forum provided a high-end platform for elites to exchange ideas and share experiences, focusing on the high-quality development of the consumption market [4] - The Deep Blue Think Tank aims to bridge gaps in various industries by conducting in-depth research and providing recommendations to boost consumption and expand domestic demand [3][4] - The event gathered hundreds of guests from various sectors to explore practical solutions for stimulating consumption and promoting innovation [3][4] Group 2 - The forum utilized a "theme + topic" format to delve into cutting-edge issues in consumption, tourism, liquor, and catering, showcasing the responsibilities of media think tanks in the new era [4] - The Deep Blue Think Tank plans to continue leveraging its media advantages to transform research findings into actionable cases and reports, contributing to market potential and economic development in Beijing [3][4]
携手同行 开启媒体合作新未来——2025上合组织国家媒体对话会观察
Ren Min Wang· 2025-05-24 05:52
Core Viewpoint - The media plays a crucial role in fostering cooperation and mutual trust among Shanghai Cooperation Organization (SCO) member states, especially in the context of global challenges such as economic globalization setbacks and geopolitical tensions [2][3]. Group 1: Media Cooperation and Development - The media dialogue emphasized the importance of cooperation, mutual benefit, and respect for diverse civilizations to achieve common development [2][3]. - Participants discussed how SCO media can deepen collaboration to address global information dissemination challenges and create a fairer international communication order [2][3]. - The partnership between Uzbekistan's "People's Voice" and Chinese media focuses on combating fake news and enhancing information security [2][3]. Group 2: Technological Innovation in Media - New technologies like AIGC and VR are seen as tools to enrich reporting and enhance media integration [4][5]. - The introduction of AIGC has significantly reduced production time and costs for media content, exemplified by the creation of a fantasy micro-drama that took only two months instead of six [5]. - Multi-language broadcasting is recommended to amplify the SCO's voice internationally [5]. Group 3: Pursuit of Truth in Journalism - The conference highlighted the necessity for media to uphold truth and integrity, countering misinformation, especially regarding regions like Xinjiang [6][7]. - The establishment of a multi-language media matrix by Xinjiang Daily aims to effectively communicate the region's narrative and counter false reports [7]. - Collaboration among media from different countries is encouraged to enhance transparency and address authenticity disputes in reporting [7].