Investment Rating - The report maintains a "Buy" rating for the company [6][11]. Core Views - The company reported a slight decline in revenue but a solid growth in net profit, indicating resilience in its operations. The net profit for the first half of 2025 increased by 5.0% year-on-year to CNY 84.24 billion, aligning with previous expectations [1][5]. - The company is well-positioned to benefit from the AI+ sector, with various business segments expected to gain from advancements in digital intelligence [1][5]. - The company continues to maintain a high dividend yield, with a proposed interim dividend of HKD 2.75 per share, reflecting a 5.8% increase year-on-year [1][5]. Revenue and Profitability - The company's revenue for the first half of 2025 was CNY 543.77 billion, a decrease of 0.5% year-on-year, primarily due to a decline in mobile terminal sales [1][10]. - The personal market revenue decreased by 4.1% to CNY 244.7 billion, attributed to a slight drop in ARPU, while the family market showed a 7.4% increase in revenue to CNY 75 billion, benefiting from the growth in broadband users [2][3]. - The enterprise market revenue grew by 5.6% to CNY 118.2 billion, with mobile cloud revenue increasing by 11.3% to CNY 56.1 billion, indicating a shift towards new growth drivers [3][4]. Cost Management and Profitability Metrics - The company effectively controlled costs, with network operation costs, depreciation, and sales expenses decreasing by 2%, 1.2%, and 1.5% respectively [4][10]. - The net profit margin improved by 0.82 percentage points to 15.50%, and return on equity (ROE) increased by 0.07 percentage points to 6.04% [4][10]. Future Earnings Projections - The company is projected to achieve net profits of CNY 145.4 billion, CNY 152.5 billion, and CNY 159.8 billion for the years 2025, 2026, and 2027 respectively [5][11]. - The report anticipates a steady increase in earnings per share (EPS) from CNY 6.73 in 2025 to CNY 7.39 in 2027 [11][18]. Valuation Metrics - The report assigns a target price of CNY 126.3 for A-shares and HKD 97.2 for H-shares, based on a price-to-book (PB) ratio of 1.9 times for A-shares and 1.34 times for H-shares [5][11]. - The company’s market capitalization is approximately CNY 2.33 trillion, with a six-month average daily trading volume of CNY 1.33 billion [7][10].