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保险业走向生态化发展,AI是核心驱动力
Di Yi Cai Jing· 2025-05-21 07:33
Core Insights - The insurance industry is transitioning from a traditional "product sales" model to an "insurance + service" ecosystem, with AI as a core driver of this evolution [1] Group 1: Trends in Insurance + Service Ecosystem - The perception of insurance is shifting from a "single risk hedging tool" to a "full lifecycle service ecosystem," characterized by four major trends: integration, diversification, standardization, and systematization [2] - Integration is evident in the seamless connection between insurance and healthcare, with more companies adding value-added services like medical and elderly care to their products [2] - Diversification reflects the richness of service forms, driven by rapid advancements in AI technology, leading to new services such as AI health monitoring and intelligent companionship [2] - Standardization relies on technology to optimize service processes, significantly improving the speed and transparency of claims processing, with some claims being processed in seconds [2] - Systematization emphasizes cross-industry ecosystem building, with major insurance groups like China Pacific Insurance and Ping An deeply investing in health and elderly care sectors to create a comprehensive service network [2] Group 2: AI-Driven Evolution in the Insurance Industry - AI is recognized as a core driver in the transition to the "insurance + service" ecosystem, with a need for digitalization to be integrated with business operations [3] - The application of technology in the insurance sector has evolved through three stages: automation (1.0), digitalization (2.0), and the current intelligent era (3.0), where large model technologies are integrated into overall digital strategies [3] - Data from ZhongAn indicates that a smart system can improve departmental efficiency by an average of 50% [3] Group 3: Innovative Applications of AI in Insurance - In the bancassurance channel, deep integration of data and models allows for the creation of joint customer screening models, enhancing customer profiling and resource development [4] - In the smart elderly care sector, AI is becoming a crucial tool to address aging challenges, with applications in monitoring and improving care efficiency [5] - The Chinese smart elderly care market is projected to reach a scale of 6.80 trillion yuan in 2024 and 7.21 trillion yuan in 2025, indicating significant growth potential [5]