Core Viewpoint - The report from China Merchants Securities highlights that YingShi Innovation is a leader in the panoramic camera market, expanding into action cameras, wearable cameras, gimbals, and drone markets, while also beginning to develop software solutions [1] Group 1: Market Position and Expansion - YingShi Innovation is recognized as the leading company in the panoramic camera sector [1] - The company is gradually extending its product line to include action cameras, wearable cameras, and gimbals, as well as entering the drone market to enhance flight experiences [1] Group 2: Market Potential - The transition from the panoramic camera market, valued in the tens of billions, to the action camera and drone markets, which are valued in the hundreds of billions, indicates significant growth potential [1] Group 3: Investment Outlook - The firm is optimistic about YingShi's core positioning in the smart imaging device sector, product innovation, technological leadership, and long-term growth prospects [1] - A first-time "Buy" rating has been assigned, emphasizing the scarcity of smart imaging brands and the growth potential of the business, suggesting active monitoring of the company [1]

Investment Rating - The report gives a "Buy" rating for the company for the first time, considering the scarcity of smart imaging brands and the growth potential of its business [1][7]. Core Insights - The report highlights the company's position as a leading brand in smart imaging, expanding from handheld devices to the drone market, and emphasizes its innovative products and technological leadership [1][6][7]. - The company is expected to grow its revenue significantly, with projections of 9.6 billion, 14.65 billion, and 19.6 billion for 2025, 2026, and 2027 respectively, alongside net profits of 1.03 billion, 1.81 billion, and 2.72 billion [7][8]. Summary by Sections Company Overview - The company, established in 2015, has become a leader in the panoramic camera market and is expanding its product lines to include action cameras, wearable cameras, gimbals, and drones, while also starting to develop software services [6][12]. - The revenue distribution in 2024 is expected to be 85.9% from consumer devices, 0.4% from professional devices, and 12.9% from accessories, with significant contributions from regions like China, the US, Europe, and Japan [12][13]. Handheld Imaging Devices - The company is recognized as the leader in the panoramic camera segment, continuously enriching its product line and driving market expansion alongside competitors like DJI [16][33]. - The report indicates that the market for handheld imaging devices could reach hundreds of billions, driven by increasing outdoor activities and social media sharing [18][39]. Drone Market - The drone market is projected to grow significantly, with the company entering this space by leveraging its expertise in panoramic imaging to differentiate itself from competitors like DJI [7][33]. - The report notes that the company has developed proprietary technologies in flight control, obstacle avoidance, and image transmission, which are critical for drone functionality [7][33]. Financial Projections - The company is expected to see substantial revenue growth, with a compound annual growth rate (CAGR) of 66.2% from 2017 to 2024, driven by the success of its panoramic cameras and the introduction of new product lines [13][39]. - The financial outlook includes projected revenues of 9.6 billion in 2025, with a net profit of 1.03 billion, reflecting a strong growth trajectory [8][39]. Software Services - The introduction of cloud services in 2025 is expected to enhance user engagement and provide significant profit potential in the long term [56]. - The software business is anticipated to grow rapidly, benefiting from the integration with existing hardware products and the company's advancements in AI technology [56].

Core Viewpoint - The company, Yingshi Innovation, is a leading brand in the panoramic camera market, expanding into action cameras, wearable cameras, gimbals, and drones, while also starting to develop software services. The report highlights the potential for growth in various markets, projecting a shift from the tens of billions in the panoramic camera market to hundreds of billions in action cameras and drones. The company is rated positively due to its unique positioning, product innovation, and long-term growth potential [2][3][6]. Group 1: Company Overview - Yingshi Innovation, established in 2015, has grown from a panoramic camera manufacturer to a leader in the industry, expanding its product line to include action cameras, wearable cameras, gimbals, and drones, while also launching cloud services [3][10]. - The company’s revenue structure in 2024 is projected to be 85.9% from consumer devices, 0.4% from professional devices, and 12.9% from accessories, with the consumer devices segment including ONE X (panoramic camera), GO (wearable camera), and Ace (action camera) [3][10]. - The company employs a mixed sales strategy of online and offline channels, with 52% of revenue coming from offline sales, primarily from markets in China, the US, Europe, and Japan [3][10]. Group 2: Market Dynamics - The handheld imaging device market is rapidly evolving, with the potential to reach hundreds of billions as outdoor activities and social media sharing increase. The market for action cameras alone is expected to grow significantly [4][14][25]. - Yingshi holds a dominant position in the panoramic camera market, with a market share of 70-80%, while competitors like Ricoh and GoPro are losing ground [21][22]. - The company is leveraging its proprietary stitching and editing technologies to maintain its leadership position in the panoramic camera segment, which is expected to continue expanding [16][22]. Group 3: Product Innovation - Yingshi's action cameras, launched in 2023, combine advanced hardware with software and AI capabilities, allowing for superior image quality and creative functionalities [24][26]. - The company is also focusing on lightweight wearable cameras and gimbals, which cater to everyday users and enhance the recording experience in casual settings [27][28]. - The introduction of cloud services in 2025 aims to enhance user engagement and provide additional revenue streams, with subscription models offering various storage options [30]. Group 4: Drone Market - The global drone market is projected to grow from $7.1 billion in 2023 to $12.2 billion by 2030, with Yingshi entering this space by offering a unique panoramic drone that differentiates itself from traditional models [5][34][36]. - Yingshi's first drone, launched in December 2023, emphasizes user-friendly controls and immersive experiences, targeting the consumer market with competitive pricing [36][37]. - The company has invested heavily in R&D for drone technology, holding numerous patents and focusing on key areas such as flight control, obstacle avoidance, and image transmission [35][36].

Investment Rating - The report suggests a focus on the company post-listing due to its leading position in the smart imaging device sector and potential for growth [10]. Core Viewpoints - The company, Yingshi Innovation (688775.SH), is a global leader in panoramic cameras, expanding its product line into action cameras, gimbals, and wearable cameras, with a strong technological foundation in flight control and software services [2][7]. - The company has shown significant revenue growth, with a projected revenue of 55.74 billion in 2024, reflecting a CAGR of 66.2% from 2017 to 2024 [24]. - The smart imaging device market is rapidly expanding, with the global panoramic camera market expected to grow from 5 billion in 2023 to 7.9 billion by 2027, at a CAGR of 11.8% [8]. Company Analysis - Yingshi Innovation has a diverse product portfolio, with 85.9% of its 2024 revenue coming from consumer-grade smart imaging devices, including panoramic and action cameras [17]. - The company maintains a strong R&D focus, with over 10% of its revenue allocated to R&D, leading to the development of innovative products and technologies [8][39]. - The company has established a robust sales channel, combining online and offline strategies, with significant revenue contributions from international markets, particularly the US, Europe, and Japan [19][24]. Industry Analysis - The smart imaging device industry benefits from advancements in digital technology, panoramic technology, and AI, leading to increased market demand [8]. - The global market for action cameras is projected to grow from 31.4 billion in 2023 to 51.4 billion by 2027, at a CAGR of 13.1% [8]. - Major competitors in the smart imaging device market include Yingshi, DJI, and GoPro, with Yingshi holding over 60% market share in the panoramic camera segment [8].