Core Insights - Live e-commerce is emerging as a significant force in stimulating new consumption in China, with projections indicating that the total transaction volume will exceed 4.5 trillion yuan in 2024, accounting for nearly one-third of online retail sales and contributing 80% of the growth in e-commerce [1][2][3] - The integration of live streaming and sales, driven by data and supported by platforms, enhances customer experience and stimulates consumer purchasing desires, showcasing a transformative impact on traditional business models [1][3] Group 1: Market Dynamics - The normalization of live shopping has become a primary driver of consumption growth, with online retail sales expected to grow by 7.2% in 2024, and physical goods online retail sales increasing by 6.5%, outpacing the overall retail sales growth by 3 percentage points [1][3] - The rise of "interest e-commerce" combined with short videos allows for a comprehensive display of rural specialty products, directly connecting local products with consumers and driving economic development [2] Group 2: Supply Chain and Consumer Engagement - The ability to establish deep trust with consumers through authentic video content enables live e-commerce to effectively match supply and demand, with continuous evolution of supply chain capabilities acting as a crucial competitive advantage [7][9] - Merchants are increasingly leveraging live e-commerce to enhance their understanding of consumer needs, allowing for more targeted product design and the activation of latent consumer demand [10] Group 3: Brand Development and Market Expansion - Enhanced supply chain capabilities can lead to the emergence of new brands or innovative domestic players, expanding the value boundaries of live e-commerce [11] - Live e-commerce is reshaping the retail landscape by breaking traditional limitations, allowing merchants to reach a broader consumer base and significantly increasing market reach [11][12]

Core Insights - The article discusses the rise of fashion influencer Zhang Qi, who has gained significant popularity on platforms like Douyin and Xiaohongshu through her practical and memorable styling tips aimed at urban professional women [1][3][5] - Zhang Qi's viral video, "Basic Style to Look Expensive Formula," has garnered over 1.49 million likes on Douyin and 641,000 likes on Xiaohongshu, showcasing her effective approach to fashion [1][3] - The article highlights the broader trend of fashion influencers successfully engaging audiences on multiple platforms by addressing specific pain points and providing practical solutions [5][30] Summary by Sections Zhang Qi's Success - Zhang Qi's account has seen a growth of over 1 million followers this year, reaching 1.205 million on Douyin and 953,000 on Xiaohongshu [3] - Her content focuses on the needs of urban professional women, offering efficient and stylish outfit combinations that resonate with her target audience [5][6] - The "Basic Style to Look Expensive Formula" video is a prime example of her engaging content, which combines clear visuals and catchy phrases to simplify fashion choices for viewers [1][6] Content Strategy - Zhang Qi develops various content series, such as "One Piece, Multiple Styles," which demonstrates how to maximize the use of basic clothing items [6][11] - She provides easy-to-remember styling formulas that cater to common fashion dilemmas, enhancing user engagement and satisfaction [8][11] - Her videos often include relatable narratives and humor, creating a strong emotional connection with her audience [14] Broader Influencer Trends - Other influencers like Gu Lili and Grape Da Ren have also achieved success on both Douyin and Xiaohongshu by offering unique and relatable content [15][20] - Gu Lili focuses on practical styling tips for everyday women, while Grape Da Ren emphasizes honest clothing reviews and assessments [15][24] - The article notes that successful influencers share common traits, such as practical content, distinct styles, and targeted audience engagement [30] Monetization Strategies - Influencers often monetize their platforms through brand collaborations, product promotions, and live-streaming sales [30][31] - Zhang Qi's first live-streaming event generated over 5 million yuan in sales, demonstrating the potential for significant revenue generation in this space [31] - The growth trajectory of fashion influencers is closely tied to their ability to build trust and deliver value to their followers [31]

(活力中国调研行)从"世界工厂"到科创之城 东莞涌现智能制造热潮 中新社东莞6月25日电 题：从"世界工厂"到科创之城 东莞涌现智能制造热潮 中新社记者 程景伟 臧赫 应急救援无人机腾空而起、水下机器人搅得浪花翻滚、健康看护机器人"温情"守护失能老人……位于东 莞松山湖的广东省智能机器人研究院(以下简称广智院)内，各类机器人及高端智能装备、无人自主技术 产品琳琅满目。 中新社记者24日跟随"活力中国调研行"采访团走进广智院。这是东莞市依托松山湖科学城，推动组建的 两大机器人产业核心创新平台之一。 6月24日，东莞小豚智能技术有限公司总经理耿涛向采访团介绍多款无人船。中新社记者 程景伟 摄 广东蓝潜海洋技术有限公司于2023年成立，主营水下机器人业务。"水下机器人涉及材料、制造、软件 算法等多个学科，需要整合不同领域的专业人才。"公司总经理胡刚毅表示，通过广智院，企业能够快 速对接各领域专家，及时解决技术难题。 广智院构建全链条孵化培育机制，搭建了多层次投融资体系。其中，广智院联合东莞市产业投资母基 金、广东省粤科松山湖创新创业投资母基金及其他社会资本发起成立规模10亿元(人民币，下同)的长劲 石智能制造专项基 ...

Core Perspective - The article highlights how young people are integrating traditional Chinese colors from cultural relics into their daily fashion and aesthetics, thereby revitalizing and expressing Chinese traditional culture in contemporary life [1][4]. Group 1: Cultural Integration - Young individuals are inspired by cultural relics to create makeup and fashion looks, such as using the color palette from a Qing Dynasty artifact to design a makeup style [2]. - The blending of traditional colors with modern fashion allows for a "fashion dialogue" that transcends history, redefining contemporary aesthetics [2][4]. - The rich historical context of traditional colors reflects ancient Chinese philosophies and aesthetics, showcasing a deep cultural heritage [2][3]. Group 2: Modern Applications - Young people are increasingly using traditional colors in various aspects of their lives, including home decor and personal accessories, demonstrating a trend towards integrating historical aesthetics into modern living [4]. - The emergence of a new audience for traditional color language indicates a growing appreciation for the poetic names and meanings behind these colors, moving away from contemporary color trends [4]. - The article emphasizes that traditional colors, which have survived through centuries, are now being embraced by Generation Z, illustrating that what is traditional can also be fashionable [4].

6月11日上午，林州建筑职业技术学院"阿里国际站产教融合电商精英实战营"启动仪式于行政楼106报告厅举行。中原华信控股集团总裁、林州建筑职业技 术学院理事长谷建光，中客创盟国际控股集团董事长王潭，林州建筑职业技术学院校长张清华出席会议并致辞，中原华信控股集团教·培运营中心产业运 营总经理李总，阿里国际站中西部河南商家发展负责人杜文彬，林州建筑职业技术学院副校长李文山、郭鹏、李超杰及学校师生代表了启动仪式。三方将 聚焦数字经济领域的人才缺口，共同打造"教育链-产业链"深度融合的新范式。 中客创盟国际控股集团董事长王潭指出，实战营的核心使命是破解结构性就业矛盾。中客创盟将通过三大举措赋能人才培养：1.全链条精细服务；2.双证 书融通培养；3.四创教育深度融合。 张清华：打造校企协同育人新范式 林州建筑职业技术学院校长张清华教授在致辞中首先肯定了阿里国际站和中客创盟的企业实力，学校非常荣幸能与两家企业携手，共同开启校企合作的新 篇章。此次项目的启动标志着校企双方在电子商务精英人才培养与高质量就业方面迈出了实质性的、关键性的一步。张校长在致辞中表示期待本次合作能 够实现"赋能人才培养、推动师资共育、促进资源共享、深化 ...

近日，淡出直播行业近四年的薇娅又有了"复出"的迹象。有网友在社交平台发文称，一个名为"谦寻超 级会员"的微信小程序悄然上线，背后有着薇娅夫妇的身影，薇娅本人更是在视频中做出镜模特。 该小程序已经举办了两场活动，其中，"605零食节"的产品显示全部售罄。首页正在为下一场活动进行 预热，写着"会员内部上新日""内购价"的字样。 红星新闻援引新黄河报道称，薇娅的丈夫董海锋于5月22日在其抖音发布纪念薇娅直播九周年的视频， 随后在评论的回复中透露了名为"谦寻超级会员"的小程序，并直接引导粉丝"先关注、注册"。 图片来自微信小程序 从主页来看，小程序中并未与薇娅本人有直接关联。但小程序首页可以添加VIP专属客服，后者的朋友 圈内有为小程序活动宣传的视频和文案，其中就有不少薇娅出镜的视频和图片。文案中均以"姐姐"代替 薇娅，还有着"姐姐力荐""姐姐同款"等标签。 后续发布的视频中，薇娅出镜担当服装模特，董海锋则将小程序称为粉丝的"秘密基地"。由此，有市场 声音认为，这是薇娅通过小程序的方式"复出"，重启带货的信号。不过，董海锋的抖音账号中，上述有 关薇娅的视频目前已经搜索不到。 值得一提的是，薇娅背后的MCN公司即"谦寻 ...

近日，淡出直播行业近四年的薇娅又有了"复出"的迹象。有网友在社交平台发文称，一个名为"谦寻超级会员"的微信小程序悄然上线，背后有着薇娅夫妇 的身影，薇娅本人更是在视频中做出镜模特。 红星新闻援引新黄河报道称，薇娅的丈夫董海锋于5月22日在其抖音发布纪念薇娅直播九周年的视频，随后在评论的回复中透露了名为"谦寻超级会员"的 小程序，并直接引导粉丝"先关注、注册"。 后续发布的视频中，薇娅出镜担当服装模特，董海锋则将小程序称为粉丝的"秘密基地"。由此，有市场声音认为，这是薇娅通过小程序的方式"复出"，重 启带货的信号。不过，董海锋的抖音账号中，上述有关薇娅的视频目前已经搜索不到。 值得一提的是，薇娅背后的MCN公司即"谦寻（杭州）控股有限责任公司"，董海锋推荐的小程序名字中也有"谦寻"两字。小程序页面类似于一个私域商 城，销售产品类别显示有美妆、食品、日用百货和穿搭等。 该小程序已经举办了两场活动，其中，"605零食节"的产品显示全部售罄。首页正在为下一场活动进行预热，写着"会员内部上新日""内购价"的字样。 图片来自微信小程序 从主页来看，小程序中并未与薇娅本人有直接关联。但小程序首页可以添加VIP专属客服，后者 ...

Group 1 - The article emphasizes the importance of self-positioning and market research for aspiring e-commerce influencers, particularly for individuals from Xinjiang, highlighting their unique cultural background as a potential asset [1][3] - It suggests starting with mainstream platforms like Douyin or Kuaishou, and understanding platform algorithms and community rules to ensure compliance and avoid risks [3] - Content quality is identified as the core of successful e-commerce, recommending initial focus on niche topics related to local products, such as Xinjiang dates, and utilizing basic equipment for content creation [3] Group 2 - Building trust and continuous iteration are crucial in the e-commerce live-streaming space, with an emphasis on audience interaction and professional engagement [3] - The article encourages leveraging unique cultural elements to create a differentiated brand image, which can help in standing out in a competitive market [1][3] - It concludes that taking the first step in content creation, such as starting with short videos, is essential for entering the e-commerce journey [3]

01、增长，可以很确定 近年以来，专业户外品牌开始扎堆选择唯品会。 在做2024年的复盘时，专业户外品牌凯乐石发现了一组让他们兴奋的数据：2024年，在特卖电商 平台唯品会上，凯乐石年销百万的爆款单品同比增长350%。同时，唯品会上，女性对凯乐石的购 买人数超过男性，女性用户占比近70%，远超其他电商平台。 如果把2 0 2 1年当作户外元年，那么今年已是户外走入大众视野的第五年，户外赛道也开始从 高速增长的蓝海逐渐进入竞争激烈的阶段，几乎所有的品牌都在思考：未来的增量在哪里？ 对于专业户外品牌来说，增量源于"破圈"：从小众走向大众，从男性走向女性，从发烧友走 向家庭。以女性用户、家庭消费为核心的唯品会被越来越多的专业户外品牌作为下一轮的增 长点。 诸多专业户外品牌在唯品会连续几年销售额增长5 0%以上；凯乐石与唯品会打造的唯品独家 产品销量同比倍增；伯希和多个主力品类销售额同比增长1 0 0%；骆驼爆款单品单月销售额破 千万…… 唯品会提供的确定性流量、复购率极高的忠实用户与差异化爆款打造逻辑，已经成 为诸多专业户外品牌扎堆涌入唯品会的重要原因。 伯希和电商运营经理牧童（花名）表示，唯品会超V会员体系、品牌 ...