Core Insights - The report titled "2025 Snack Industry Consumer Insights" by Meltwater highlights the motivations behind consumer snack consumption, current industry discussions, and marketing directions based on social media data from January 1 to June 30, 2025. The global discussion volume on snack-related topics reached 27.7 million, a 50% increase from the second half of 2024, although interaction volume decreased by 2% [1][4]. Group 1: Consumer Motivations - Three core motivations for snack consumption are identified: 1. For physical and emotional satisfaction, with a preference for convenient and nostalgic snacks, leading to a rise in private label mentions by 31% and discussions on food labeling and safety regulations increasing by 192% [1][10][20]. 2. For exploration and trying new flavors, with taste and texture being the primary focus (33.8% of discussions), and limited edition and regional snacks gaining popularity, exemplified by the Dubai-flavored chocolate which saw a 105% increase in discussion volume and a 341% increase in interaction due to influencer marketing [1][11][36]. 3. For health maintenance, with discussions on health and nutrition topics rising, particularly around protein, iron, and vitamin D, indicating a willingness to pay a premium for health-oriented snacks [1][12][36]. Group 2: Market Trends and Regional Insights - The global snack-related discussion volume in the first half of 2025 was 27.7 million, with significant regional variations: - China saw a 110% increase to 244,000 mentions, Japan increased by 170% to 13.7 million, while the U.S. and U.K. experienced declines of 8% and 13% respectively [1][17]. - The report suggests that understanding the motivations behind snack choices is crucial for marketers to analyze consumer behavior and identify new opportunities for premium products [4][15]. Group 3: Marketing Recommendations - Brands are encouraged to leverage influencer marketing, precisely target audiences, and explore cross-industry collaborations to align with consumer needs and capitalize on premiumization opportunities [1][4].

Core Insights - The Meltwater 2025 Snack Industry Consumer Insights Report analyzes consumer motivations, regional market characteristics, and marketing directions based on global social media data from the first half of 2025, providing valuable references for brand strategy formulation [1] Group 1: Social Media Discussion Trends - In the first half of 2025, global discussions related to snacks increased by 50% compared to the second half of 2024, reaching 27.7 million mentions, although interaction volume decreased by 2% to 128 million [1][23] - China and Japan are the leading markets in terms of discussion volume, with China seeing a 110% increase to 244,000 mentions and Japan a 170% increase to 13.7 million mentions [1][23] - The U.S. and U.K. experienced declines in discussion volume by 8% and 13%, respectively, while India saw a 2% decrease in volume but a 62% increase in interaction, indicating significant regional disparities in engagement [1][23] Group 2: Consumer Motivations for Snack Consumption - Consumer motivations for snack consumption can be categorized into three main types: 1. **For Physical and Mental Satisfaction**: Consumers prioritize convenience and emotional connection, with a 31% increase in mentions of store-brand snacks, reflecting a rise in "value replacement culture" [2][12] 2. **For Exploration and Experimentation**: Taste and texture are the primary focus, accounting for 33.8% of discussions, with limited edition and regional snacks gaining popularity, such as Dubai-flavored chocolate, which saw a 105% increase in mentions and a 341% increase in interactions [2][12] 3. **For Health Maintenance**: Discussions around health and nutrition are prominent, with specific nutrients like protein and iron seeing increases of 15% and 69%, respectively, indicating a market opportunity for high-end health snacks [2][12] Group 3: Marketing Recommendations - Brands should align their strategies with their positioning and regional market characteristics, leveraging influencer marketing to expand their reach and focusing on trending online community topics to effectively communicate product value [3][10]