Group 1 - The core viewpoint of the articles highlights the significant increase in tourism and cultural activities during the Dragon Boat Festival, driven by a resurgence in traditional customs and local experiences [1][2] - The search popularity for Dragon Boat cultural experiences surged by 50% compared to the previous year, indicating a growing interest in traditional activities such as dragon boat racing and making zongzi [1] - In Guangdong, Huizhou, tourism orders increased by over 34%, while in Xinjiang and Guizhou, cultural tourism orders ranked among the top three provinces nationwide [1] Group 2 - Didi Chuxing reported that the demand for transportation to dragon boat races surged, with over 100% increase in ride-hailing requests from the post-00s demographic [2] - The demand for rides to Qu Yuan's shrine increased by 298%, and the need for transportation to ancestral worship sites rose by 61% compared to last year [2] - The integration of traditional customs into tourism experiences is becoming a significant attraction for visitors, enhancing cultural engagement [2]

◎刘暄 记者 陈芳 刚刚过去的端午小长假叠加"六一"儿童节，各地推出了赛龙舟、包粽子等传统节庆活动，以"文旅+演 艺""文旅+体育"等多业态融合方式激活文旅消费，假日经济活力迸发，为消费市场注入新动能。专家分 析，今年端午小长假，文旅市场迎来"双节共振"，亲子消费、家庭消费等增长幅度较大。 民俗游、亲子游热度攀升 赛龙舟、吃粽子、挂艾草是端午节文化习俗，民俗游热度攀升。据上海证券报记者不完全统计，今年端 午假期，全国有25个省份举办龙舟赛事。其中，福建全省范围内的龙舟比赛接近80场。 携程数据显示，在龙舟赛事带动下，端午民俗体验游的搜索热度同比上涨了50%。去哪儿旅行数据显 示，截至6月2日，平台上民俗体验类目的地预订同比增幅超四成。 "六一"儿童节的节日效应下，亲子游市场迎来一轮消费热潮。中国移动梧桐大数据显示，小长假期间， 全国亲子游人群规模较2024年同期增长12%。在济南融创乐园"大宋风华·梦回西楼"主题活动中，儿童 NPC互动游戏、与"粽"不童亲子互动小游戏等参与游客众多。 "两个节日的叠加带动多重消费，比如家长们会为孩子购买'六一'儿童节礼物，并外出旅游、体验端午 民俗等，实现购物与文化旅游的有效 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in travel and hotel bookings during the Dragon Boat Festival, particularly due to the overlap with Children's Day, leading to a rise in family travel [1][2] - Hotel bookings in Wuhan for the Dragon Boat Festival have increased by 17% year-on-year, with major sources of travelers coming from cities like Shanghai, Beijing, Changsha, Guangzhou, and Nanchang [1] - The trend for the 2025 Dragon Boat Festival indicates a 23% year-on-year growth in domestic surrounding travel bookings, reflecting a steady market growth [1] Group 2 - The popularity of music festivals and concerts during the early summer season has contributed to increased hotel bookings in smaller cities, driven by events such as the "Rock Chronicles" concert and the New Youth Music Festival [2] - There is a notable 50% year-on-year increase in search interest for traditional cultural experiences during the Dragon Boat Festival, with activities like dragon boat racing and making zongzi attracting tourists [2]