Core Insights - The 2025 Service Trade Fair features a vibrant sports service exhibition area, showcasing the integration of technology and sports, providing attendees with unique experiences [1][3] - The exhibition spans 7,650 square meters and includes five major sections: sports event services, sports technology services, outdoor and snow sports services, international exchange services, and sports industry services, attracting over 400 participating companies and more than 40 international organizations [3] - The event hosts forums such as the "High-Quality Development Conference of Sports Event Economy" and the "Outdoor Sports and Snow Economy Development Forum," gathering experts and entrepreneurs to share insights and discuss industry prospects [3] Company Perspectives - Enrique Garcia, General Manager of Seven Mira Sports in China, expresses excitement about the fair's scale and the role of technology in enhancing public engagement in sports [5][7] - Garcia highlights the success of Chinese athletes in urban sports, particularly in the recent Paris Olympics, which encourages youth participation and reflects a growing interest in urban sports in China [6][7] - The French company Wavelandes, involved in wave surfing technology, emphasizes the fair's role in establishing a foundation for entering the Chinese market and plans to develop a world-class surfing and tourism destination in collaboration with Chinese partners [11][12] Market Opportunities - The fair is seen as a crucial platform for promoting global service trade, with companies eager to explore cooperation opportunities in the Chinese market, driven by rising living standards and a growing fitness culture among the population [7][12] - The focus on urban sports and outdoor activities is expected to create new consumption scenarios, enhancing public health and fitness levels in China [11][12]

Group 1 - The sports service exhibition area at the trade fair features a total area of 7,650 square meters, showcasing five major sectors: sports event services, sports technology services, outdoor and snow services, international exchange services, and sports industry services, attracting over 400 companies and more than 40 international organizations [1] - The event includes forums such as the High-Quality Development Conference of Sports Event Economy and the Outdoor Sports and Ice and Snow Economy Development Forum, gathering experts and entrepreneurs from the sports industry to share practical cases and discuss industry prospects [1] - Companies like Spain's Seven Mira Sports and France's Wavelandes express strong interest in the Chinese market, highlighting the increasing participation of Chinese citizens in urban sports and the potential for future projects in China [1][2] Group 2 - The French company Wavelandes has established strategic partnerships with Chinese enterprises and is working on a project to create a world-class surfing and tourism destination in China, emphasizing the country's commitment to developing sports and outdoor activities [1] - The founder of Wavelandes notes that the company has participated in the trade fair since 2023, laying a solid foundation for expanding into the Chinese market [1] - The overall sentiment among foreign companies is positive, viewing China not only as a market but also as an innovative partner for collaboration in sports services and promoting healthy lifestyles [2]