想要低油耗，又不想牺牲驾驶质感；需要大空间，但停车要灵活；注重安全性，还希望科技配置不落 伍。这或许是当代购车者的心声。在这样的背景下，一汽丰田开启第六代全新荣放预售，以16.98 万-22.88万元的价格区间、三大动力六大版本的产品矩阵，打造"全场景SUV"的价值标杆。 作为城市SUV的开创者，作为拥有31年积淀、1500万台销量背书的全球车型，荣放来到第六代。新车不 仅带来产品力的全面进阶，更折射出一汽丰田在"油电共进"战略下，对中国市场需求的精准把握与合资 品牌的价值坚守。 行业趋势契合： 全场景产品布局回应多元消费需求 有人说，一辆好车就像一位可靠的家人，它在你需要的时候默默支持。 这种理念恰好体现在第六代荣放"无感介入，全境支撑"的产品哲学中。六大版本布局、三种动力选择， 就像为不同生活节奏的人们量身定制：2.0L汽油版适合追求稳妥实用的用户，2.0L双擎高效平衡经济与 性能，2.5L双擎则满足对驾驶质感有更高要求的消费者，构建起覆盖全场景的出行解决方案。 作为全球畅销的SUV车型，荣放自2009年引入中国以来，已成为超过200万家庭的信赖之选。此次全新 升级的第六代车型，延续了"小普拉多"的硬朗方 ...

Core Insights - The sixth generation of the Toyota RAV4, referred to as the "global star," has officially started accepting reservations, offering three powertrain options: 2.0L gasoline, 2.0L hybrid, and 2.5L hybrid, with a price range of 169,800 to 228,800 yuan [1][6][14] Pricing and Promotions - The new RAV4 features a significant enhancement in product value, estimated at 15,000 yuan, while the pricing has been reduced by 12,000 yuan compared to the previous generation, resulting in a total value increase of approximately 27,000 yuan [3][5] - During the limited-time reservation period from November 21 to January 9, 2026, customers can receive up to 18,000 yuan in cash incentives, a 6,000 yuan purchase tax subsidy, and an additional 6,000 yuan in after-sales service benefits [3][5] Product Features and Variants - The RAV4 is available in six configurations, catering to diverse consumer needs, including practicality, performance, and advanced technology [6][10] - The 2.0L gasoline version targets practical users, with prices set at 179,800 yuan for the luxury version and 189,800 yuan for the four-wheel-drive luxury version [8] - The 2.0L hybrid series is designed for tech-savvy consumers, with prices starting at 169,800 yuan for the elite version and 187,800 yuan for the luxury version [10] - The 2.5L hybrid series is aimed at performance-oriented users, priced at 212,800 yuan for the four-wheel-drive luxury version and 228,800 yuan for the flagship version [10] Technological Advancements - The new RAV4 incorporates advanced technology, including a 15.6-inch 2.5K display and a Qualcomm 8155 chip, enhancing user experience with features like AI voice assistance and a spacious 591-liter trunk [12][14] - The vehicle boasts a fuel consumption of only 3.99L per 100 km for the 2.0L hybrid, translating to a cost of approximately 0.27 yuan per kilometer, emphasizing its efficiency [14] Safety Features - The RAV4 is equipped with the TSS 4.0 intelligent driving assistance system, featuring 24 high-precision sensors for enhanced safety in various driving conditions [14] - The vehicle's body structure has been redesigned with 80% new materials, utilizing ultra-high-strength steel to ensure passenger safety [14] Market Positioning - The RAV4 has a strong market presence, having sold over 15 million units globally since its launch in 1994, and remains a trusted choice for over 2 million families in China [6][12] - The launch of the new RAV4 aligns with Toyota's commitment to innovation in smart, electric, and high-end vehicle segments, as demonstrated by the recent introduction of the IT'S TiME 3.0 technology brand [17]