Core Insights - The launch of "Jiansong," a high-end light food brand under Shuanghui, emphasizes the theme of "pleasing oneself" with new product lines including salad chicken breast, chicken small breast, and luncheon meat [1][2] - The event showcased a water Tai Chi performance to visually convey the brand's health philosophy of "light health and sustainability" [1] - "Jiansong" leverages Shuanghui's production capabilities, including a self-owned farm producing 300 million chickens annually, to ensure high-quality, antibiotic-free chicken meat [1] Product Innovations - The "Jiansong" salad chicken breast utilizes six core processes such as 360° vacuum tumbling and low-temperature marination to enhance flavor and texture while maintaining a clean ingredient label [1] - The reduced-salt chicken luncheon meat employs innovative "emulsification + granulation" technology and low-temperature cooking to retain classic flavors while meeting consumer demand for lower sodium content [2] Strategic Focus - The introduction of "Jiansong" products marks a strategic deepening for Shuanghui in the health light food sector, indicating a refinement and expansion of its product lines [2] - Shuanghui plans to continue focusing on the core meat industry, aiming to launch more healthy, safe, nutritious, and delicious products to meet the diverse dietary needs of consumers [2]

Group 1 - The core theme of the new product launch by Shuanghui's high-end light food brand "Jiansong" is "pleasing oneself," introducing new products such as salad chicken breast, chicken small breast, and luncheon meat series [1][3] - The Jiansong series represents Shuanghui's new layout in the "healthy light food" sector, leveraging its own farm with an annual production of 300 million chickens, antibiotic-free chicken raw materials, and clean formula technology to ensure full-chain control in breeding, research, and production [3][5] - The newly launched Jiansong salad chicken breast uses whole antibiotic-free chicken breast with innovative processing techniques, retaining tenderness and moisture, and offers various flavors including black pepper, basil, and cinnamon oolong [5][7] Group 2 - The introduction of Jiansong's new products signifies a strategic deepening for Shuanghui in the healthy light food sector, reflecting the company's further refinement and expansion of its product lines [7] - Shuanghui aims to continuously focus on the meat industry, striving to meet consumers' aspirations for a better life by launching more healthy, safe, nutritious, and delicious products to satisfy the increasingly diverse needs of consumers [7]

Core Viewpoint - The launch of the new product line "Jiansong" by Shuanghui marks a strategic deepening in the health-oriented light food sector, reflecting the company's commitment to expanding its product offerings to meet diverse consumer demands [14]. Group 1: Product Launch and Features - The new product line includes Jiansong salad chicken breast, chicken small breast, and luncheon meat series, emphasizing the brand's philosophy of "simple, healthy, and nutritious" [3][10]. - Jiansong salad chicken breast is made from whole-cut, antibiotic-free chicken breast, utilizing innovative processing techniques to retain moisture and tenderness, available in various flavors such as black pepper, basil, and cinnamon oolong [10]. - The reduced-salt chicken luncheon meat employs a unique emulsification and low-temperature cooking process, maintaining the characteristics of traditional luncheon meat while enhancing flavor [12]. Group 2: Event Highlights and Themes - The launch event was themed "Pleasing Yourself," featuring a water Tai Chi performance that visually represented the brand's health philosophy of "light wellness and sustainability" [6]. - Key stakeholders, including Shuanghui's chairman and vice presidents, participated in the event, discussing consumer trends, brand positioning, product characteristics, and industry development [5][8]. Group 3: Strategic Implications - The introduction of the Jiansong series signifies Shuanghui's strategic focus on the health light food market, leveraging its own production capabilities with an annual output of 300 million chickens to enhance market competitiveness [10]. - The company aims to continuously focus on the meat industry, striving to meet consumer aspirations for a better life by offering more healthy, safe, and delicious products [14].