Group 1: Penfolds and Wine Industry - Penfolds has showcased its wine collection at the China International Import Expo for six consecutive years, launching the Year of the Horse limited edition wine [1] - The limited edition packaging incorporates Chinese paper-cutting art and features a selection of wines [1] - Penfolds has partnered with China Agricultural University since 2022 to establish the "Penfolds No. 1 Fund," supporting the training of wine professionals in China [1] Group 2: Zespri and Children's Nutrition - Zespri launched the "Sunshine Nutrition: Zespri Healthy Growth Plan" at the expo, focusing on children's nutrition education [3] - The project, supported by Fudan University Children's Hospital, aims to reach 1.5 million students and families by 2025 [3] - Zespri donated 10,000 golden kiwis to support children's nutrition education [3] Group 3: Macallan and Whisky Industry - Macallan debuted its refreshed 2025 whisky version at the expo, featuring a visual upgrade of its core range [5] - The brand set up an experiential space to showcase its sherry cask whisky production process [5] - Macallan aims to deepen consumer connections and share whisky culture through the expo [5] Group 4: VOSS and Water Industry - VOSS returned to the expo, representing Norway and showcasing its high-quality bottled water [7] - The brand emphasizes its natural and pure water sourced from Norway, with products available in various packaging [7] - VOSS aims to share the Norwegian lifestyle aesthetic and high-quality water experience with Chinese consumers [7] Group 5: Michelin and Tire Industry - Michelin showcased its innovations in tires and composites at the expo, highlighting sustainable materials [9] - The company presented a new rigid inflatable boat and a tire series designed for seasonal driving needs [9] - Michelin's booth design incorporated Chinese ink painting elements, reflecting its commitment to sustainability [9] Group 6: Marriott International and Hospitality Industry - Marriott International announced that its Four Points by Sheraton brand will surpass 100 hotels in China [11] - The brand has seen an 18% increase in new projects year-on-year, reflecting the demand for select service hotels [11] - Marriott operates over 660 hotels in China, serving approximately 260 million members [11] Group 7: InterContinental Hotels Group and Hospitality Industry - InterContinental Hotels Group celebrated its 50th anniversary in Greater China at the expo [13] - The group has introduced 13 brands in the region, with over 1,400 hotels in operation or under construction [13] - The exhibition showcased the new design concepts of its Holiday Inn brand [13] Group 8: Wanda Hotels and Hospitality Industry - Wanda Hotels made its debut at the expo, showcasing its brand system and global development achievements [15] - The company operates over 250 hotels across more than 300 cities, with a focus on international expansion [15] - Wanda is exploring the internationalization of its hotel brands through a "light asset" model [15] Group 9: Nikon and Optical Technology - Nikon presented its optical technology innovations at the expo, focusing on various applications [17] - The company showcased products like the Z5II camera and ZR cinema camera, highlighting their advanced features [17] - Nikon's exhibition included interactive activities to demonstrate how its technology enhances daily life [17] Group 10: CASETiFY and Lifestyle Products - CASETiFY made its first appearance at the expo, emphasizing product innovation and sustainability [19] - The brand showcased a range of products, including collaborations with local artists and limited editions inspired by Shanghai [19] - CASETiFY has initiated a phone case recycling program to promote sustainability [19]

Core Viewpoint - The 8th China International Import Expo (CIIE) showcases global cutting-edge technologies and innovations, with Michelin emphasizing its commitment to sustainable development and innovation in the Chinese market [1][8]. Group 1: Michelin's Participation and Innovations - Michelin's theme for this year's expo is "Imprint Mountains and Rivers, Journey into the Future," focusing on composite innovation and showcasing products like rigid inflatable boats made from FCG composite coating fabric [1][3]. - The company aims to deepen its connection with the Chinese market, highlighting its 36 years of presence and commitment to long-term investment and collaborative innovation in China [1][8]. - Michelin's exhibition features immersive experiences that blend traditional Chinese aesthetics with modern technology, creating interactive displays that illustrate the company's commitment to sustainability [2][10]. Group 2: Product Highlights - Michelin introduced the Crossjoy series tires designed for diverse driving conditions, emphasizing all-weather performance and safety for regions with variable winter weather [4][5]. - The Air X Sky Light aviation tire was presented, which is 10%-20% lighter than its predecessor, contributing to reduced fuel consumption and carbon emissions for airlines [6][10]. - Michelin's X LINE ENERGY truck tires utilize advanced technologies to enhance durability and reduce rolling resistance, supporting cost efficiency and carbon reduction for transport companies [5][10]. Group 3: Sustainability Initiatives - Michelin has set ambitious sustainability goals, aiming for 100% of its tires to be made from sustainable materials by 2050, with a mid-term target of 40% by 2030 [9][10]. - The company showcased that 71% of the tires presented at the expo are made from sustainable materials, a significant increase from 46% in 2021 [10]. - Michelin's commitment to sustainability extends to its operations, with initiatives to reduce waste and carbon emissions during the expo, including recycling 5.149 tons of waste and reducing carbon emissions by approximately 6.132 tons [11].

Core Insights - The 8th China International Import Expo (CIIE) has officially opened in Shanghai, with Michelin showcasing its innovative composite materials and diverse product offerings under the theme "Imprint Mountains and Rivers, Together Towards the Future" [1] - Michelin emphasizes its commitment to sustainable development and innovation, highlighting its long-term investment and collaborative innovation in the Chinese market [1][36] Group 1: Product Innovations - Michelin's booth features immersive experiences that blend art and technology, showcasing the core narrative of composites through interactive displays [6] - The debut of the rigid inflatable boat made from Michelin's Flexible Composite Group (FCG) material demonstrates superior tear strength, UV resistance, and long-term stability, suitable for harsh marine environments [10] - The Crossjoy series of tires, designed for seasonal driving needs in regions with occasional snowfall, offers all-weather solutions without frequent tire changes, featuring advanced rubber technology for optimal performance [14] Group 2: Awards and Recognition - Michelin was the only brand to secure two spots in the "Top Ten Tires of 2025" selection, winning the "Green Environmental Award" for its commitment to sustainability [17][27] - The new HaoYue 5E tire, recognized for its energy efficiency and safety, sets a new benchmark for high-end passenger car tires [17] Group 3: Sustainability Initiatives - Michelin aims for all tires to be made from 100% bio-based, renewable, and recyclable materials by 2050, with a mid-term goal of 40% by 2030 [27] - The company showcased 71% of its tires at the expo made from sustainable materials, a significant increase from 46% in 2021, reflecting its progress in green sustainable travel [27] - The exhibition was organized with sustainability in mind, using recyclable materials for booth construction and planning for post-event recycling [32] Group 4: Culinary and Lifestyle Integration - The Michelin Guide, a global authority in the culinary world, has expanded to cover 10 destinations in China, enhancing local dining experiences and promoting Chinese cuisine on the global stage [33] - The first global Michelin Star Hotel list was released, featuring 64 hotels from China, further integrating Michelin's brand into lifestyle and travel experiences [33]