Core Insights - Xiaomi Group officially launched its first self-developed 3nm mobile chip "Xuanjie O1" and 4G smartwatch chip "Xuanjie T1" during its 15th anniversary event, along with the Xiaomi 15S Pro smartphone and Xiaomi Pad 7 Ultra [1][2] - The "Xuanjie O1" chip features a 10-core CPU and a 16-core GPU, integrating up to 19 billion transistors, showcasing industry-leading performance and power efficiency [2][5] - Xiaomi has become the fourth company globally to develop a 3nm flagship SoC, marking a significant achievement in China's chip design capabilities [5] Product Launches - The Xiaomi 15S Pro and Xiaomi Pad 7 Ultra, powered by the Xuanjie O1 chip, offer significant performance enhancements and optimizations in night photography, UWB, and display experience [5] - The first SUV model "Xiaomi YU7" was unveiled, featuring a luxurious design and high-performance specifications, set to launch in July 2025 [1][7] - The YU7 SUV boasts a maximum power of 690 horsepower, a 0-100 km/h acceleration time of just 3.23 seconds, and a top speed of 253 km/h, with a range of 835 km on a single charge [7][8] Strategic Direction - Xiaomi is committed to a high-end product strategy, introducing various premium products including the Xiaomi Civi 5 Pro smartphone and a range of home appliances [10] - The company plans to invest 200 billion yuan in core technology research and development over the next five years to enhance its capabilities in chips, operating systems, and artificial intelligence [12] - Xiaomi aims to continue its path of technological innovation and strengthen its core competitiveness, emphasizing its commitment to delivering high-quality products at reasonable prices [14]

Core Insights - Xiaomi held its 15th anniversary strategic product launch event, introducing its first self-developed 3nm flagship processor "Xuanjie O1" and a 4G smartwatch chip "Xuanjie T1" [2][4] - The launch included three products featuring the Xuanjie chips: Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 15th Anniversary Edition, along with the first SUV model from Xiaomi Auto, the Xiaomi YU7 [2][4][9] Chip Development - The Xuanjie O1 is positioned as a flagship SoC chip, utilizing the advanced second-generation 3nm process, integrating 19 billion transistors in a compact area of 109mm², and achieving a peak frequency of 3.9GHz [4] - Xiaomi becomes the first company in mainland China and the fourth globally to independently develop a 3nm flagship SoC, filling a gap in the advanced chip design sector in China [4] Product Features - The Xiaomi 15S Pro, featuring the Xuanjie O1, offers a custom design for the 15th anniversary, supporting full-focus 4K night video and UWB connectivity, with a starting price of 5499 yuan [4] - The Xiaomi Pad 7 Ultra, also equipped with the Xuanjie O1, boasts a 14-inch OLED display, a 12000mAh battery, and a starting price of 5699 yuan [4] - The Xiaomi Watch S4 15th Anniversary Edition, powered by the Xuanjie T1, supports eSIM communication and offers a battery life of 9 days, priced at 1299 yuan [6] Automotive Launch - The Xiaomi YU7 is a luxury high-performance SUV featuring a striking design, spacious interior, and advanced technology, including the world's first mass-produced HyperVision panoramic display system [9][10] - The YU7 is equipped with a new Xiaomi Super Motor V6s Plus, achieving a maximum power of 690 horsepower and a 0-100 km/h acceleration in just 3.23 seconds, with a range of up to 835 km [9][10] Ecosystem Expansion - Xiaomi's "human-vehicle-home ecosystem" strategy is further enhanced with the introduction of various new products, including the Xiaomi Civi 5 Pro smartphone and a range of high-end home appliances [6][7] - The company reported significant growth in its home appliance sales, with products like air conditioners and refrigerators ranking among the top four in China [7] Future Outlook - Xiaomi's R&D investment has reached 102 billion yuan over the past five years, with plans to double this to 200 billion yuan in the next five years, aiming to become a global leader in hard-core technology [11][13] - The company is positioned for long-term growth, with its core mobile business ranking third globally and expanding into IoT, smart appliances, automotive, and chip sectors [11][13]

Core Insights - Xiaomi celebrated its 15th anniversary with a strategic product launch event, introducing its first 3nm flagship processor "Xuanjie O1" and the first long-lasting 4G smartwatch chip "Xuanjie T1" [1][3] - The event showcased several high-end products, including the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 "15th Anniversary Edition," as well as the debut of Xiaomi's first SUV, the Xiaomi YU7 [1][3][23] Product Launches - The Xuanjie O1 is a significant milestone as Xiaomi becomes the first company in mainland China and the fourth globally to design a 3nm flagship SoC, filling a gap in advanced chip design in the region [3][11] - The Xiaomi 15S Pro features two material versions, priced at 5499 RMB for 16GB+512GB and 5999 RMB for 16GB+1TB [3][5] - The Xiaomi Pad 7 Ultra is available in multiple configurations, with prices ranging from 5699 RMB to 7399 RMB depending on specifications [3][5] - The Xiaomi Watch S4 "15th Anniversary Edition" is priced at 1299 RMB and supports eSIM functionality [3][5] Automotive Development - The Xiaomi YU7 SUV is positioned as a "luxury high-performance SUV," set to officially launch in July with advanced design and technology features [23][26] - The YU7 boasts impressive specifications, including a maximum horsepower of 690 and a 0-100 km/h acceleration time of 3.23 seconds, with a range of up to 835 km [26][30] Chip Development Strategy - Xiaomi's chip development journey began in 2014, with a focus on smaller chips before returning to large-scale chip development in 2021, leading to the creation of the Xuanjie series [6][9] - Over the past four years, Xiaomi has invested over 13.5 billion RMB in the Xuanjie project, with a team of over 2500 people, ranking among the top in the domestic semiconductor design sector [9][11] Future Investment Plans - Xiaomi plans to invest an additional 200 billion RMB in core technology research and development over the next five years, aiming to solidify its position as a global leader in hard-core technology [33][41] - The company has experienced significant growth, with a projected 35% increase in revenue for 2024, driven by its smartphone, IoT, and electric vehicle segments [35][39]