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激活夜经济催旺暑期消费 “2025广东夜经济暨暑期消费促进活动”开启
Guang Zhou Ri Bao· 2025-07-11 16:22
Core Viewpoint - The "2025 Guangdong Night Economy and Summer Consumption Promotion Activities" were launched in Qingyuan, Guangdong, aiming to boost the local economy through summer and night-time consumption initiatives [1][2]. Group 1: Economic Performance - From January to May, Guangdong's total retail sales of consumer goods reached 1.9 trillion yuan, showing a year-on-year growth of 3.7%, with an upward trend since March [1]. - The summer season is identified as a peak consumption period, driven by student vacations and family outings, which is expected to enhance consumer activity [1]. Group 2: Promotional Activities - The Guangdong Provincial Department of Commerce will collaborate with cultural and tourism departments to promote six major night-time consumption activities, including "Exciting Night Markets" and "Charming Night Tours," with over 200 events planned from July to September [1][2]. - The "Yue Summer Island Music Festival" will be held to promote Guangdong's coastal tourism and island-hopping experiences, targeting summer visitors [2]. Group 3: Local Initiatives - Qingyuan City will launch the "15-Minute Qingyuan Night Economy Consumption Map" and offer various discounts and promotions across attractions, restaurants, and hotels during the summer [2]. - The Guangzhou Night Economy Development Association shared innovative practices to stimulate night-time consumption, emphasizing the importance of enhancing the quality and diversity of night-time offerings [2].