Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [3]. Core Views - Zhou Li Fu, a well-known domestic gold jewelry brand, leverages an online and offline sales model to penetrate lower-tier markets and achieve differentiated layouts and multi-channel development. The online business is rapidly expanding and is currently leading the industry. With the continuous expansion of the gold jewelry market and the company's potential layout in North and East China, future revenue has strong growth momentum and broad prospects. The company is expected to achieve net profits of 850 million, 980 million, and 1.12 billion yuan from 2025 to 2027, with year-on-year growth rates of 20%, 16%, and 14% respectively. The latest closing price corresponds to a PE ratio of 23, 20, and 17 times for 2025-2027. Given the company's high online growth and significant expansion potential for offline stores, long-term growth is promising, and the company continues to distribute dividends [3]. Summary by Sections 1. Company Overview - Zhou Li Fu was established in 2004 and officially listed on the Hong Kong Stock Exchange on June 26, 2025. The company provides a variety of jewelry products, including gold jewelry and diamond-inlaid jewelry, through a comprehensive sales network of offline stores and online sales channels. In 2024, the company achieved revenue of 5.72 billion yuan, a year-on-year increase of 11.0%, and a net profit of 710 million yuan, also up 7.1% year-on-year. In the first half of 2025, the company reported revenue of 3.15 billion yuan, a year-on-year increase of 5.2%, and a net profit of 420 million yuan, up 11.9% year-on-year [9][14]. 2. Industry Overview - The Chinese gold jewelry market is experiencing steady expansion, with the market size expected to grow from 328.2 billion yuan in 2019 to 568.8 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 11.6%. By 2029, the market size is projected to reach 818.5 billion yuan, with a CAGR of 7.6% from 2024 to 2029. The gold jewelry segment is expected to maintain a dominant position, accounting for 73.0% of the total retail sales in 2024, increasing to 75.2% by 2029 [50][49]. 3. Future Growth - Zhou Li Fu is focusing on expanding its offline store network while enhancing its online sales channels. As of the end of 2024, the company had over 4,129 stores, including more than 4,125 in China and 4 overseas. The company is actively penetrating lower-tier markets and expanding into first and second-tier cities. In the first half of 2025, online sales reached 1.63 billion yuan, a year-on-year increase of 34.3%, accounting for 51.8% of total revenue [60][61].