Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - In Q2 2025, the company achieved operating revenue of 1.414 billion yuan, representing a year-on-year growth of 12.16%, and a net profit attributable to shareholders of 81 million yuan, with a year-on-year increase of 24% [2][6]. - The company's high-end strategy continues to advance, with double-digit growth in revenue and improved brand structure contributing to enhanced profitability. The self-owned brands achieved 1.04 billion yuan in H1 2025, with a gross margin of 77%, up by 5.7 percentage points year-on-year [12]. - The company is focused on building a "global emerging luxury beauty group" label, benefiting from business structure optimization and brand investment, leading to double-digit revenue growth and gradual profit margin recovery [12]. Summary by Sections Financial Performance - In Q2 2025, the company reported operating revenue of 1.414 billion yuan, a 12.16% increase year-on-year, and a net profit of 81 million yuan, up 24% year-on-year [2][6]. - The gross margin improved by 3.7 percentage points year-on-year, attributed to the continuous optimization of brand structure and an increase in the proportion of high-end products [12]. Brand Development - The company has successfully launched new products and improved its product lineup, with significant growth in popular items such as the upgraded super mask and essence sunscreen [12]. - The company has opened eight new direct-operated stores in key cities, enhancing its offline high-end channel presence [12]. Future Outlook - The company expects net profits attributable to shareholders to reach 260 million yuan, 360 million yuan, and 430 million yuan for the years 2025, 2026, and 2027, respectively [12].

Core Viewpoint - Water Sheep Co., Ltd. reported a revenue of approximately 2.5 billion yuan for the first half of the year, marking a year-on-year increase of 9.02%, and a net profit attributable to shareholders of 123 million yuan, up 16.54% year-on-year, driven by a focus on high-end brand development and improved brand structure [1] Group 1: Financial Performance - The company achieved a revenue of about 2.5 billion yuan, reflecting a 9.02% year-on-year growth [1] - The net profit attributable to shareholders reached 123 million yuan, representing a 16.54% increase compared to the previous year [1] - The self-owned brand revenue for the first half of the year was 1.039 billion yuan, accounting for 41.55% of total revenue, with a gross margin of 76.83%, up 5.7 percentage points year-on-year [1] Group 2: Brand Strategy and Development - Water Sheep Co., Ltd. operates multiple brands including "EDB," "RV," "PA," "H&B," "VAA," and "Yunifang," covering a wide range of product categories from high-end to mass-market [1] - The company has successfully transitioned its self-owned brand structure towards high-end and global markets [1] - The EDB brand has strengthened its high-end image through collaborations with celebrities and high-fashion events, targeting high-net-worth customers [2] Group 3: Channel Strategy - EDB has enhanced its online and offline multi-channel layout, with a focus on increasing the proportion of direct sales and reducing reliance on top influencers [2] - The brand's Tmall channel saw a growth of approximately 40% in direct sales [2] - EDB opened its first castle store in Asia in Shanghai, exceeding performance expectations, with a single SPA purchase reaching a new high of 39,800 yuan [2] Group 4: Future Outlook - The chairman of Water Sheep Co., Ltd. indicated a clear improvement in the brand structure for 2024, with a strategic focus on high-end brands and a downward adjustment of mass-market brands [3] - The company plans to implement a "three-year plan" to open 50 SPA-integrated stores across China by 2027 [2]