Core Viewpoint - The Fengtai District is launching a series of integrated cultural, commercial, tourism, sports, and exhibition activities from December 21, 2025, to January 3, 2026, under the theme "Fengyi Futai, New Beginnings" to enhance consumer engagement and stimulate regional economic activity [1] Group 1: Event Overview - The New Year's series of activities will revolve around eight major segments, starting from the Winter Solstice and peaking on New Year's Eve, creating a continuous festive atmosphere [2] - Activities include music concerts, cultural lectures, intangible cultural heritage experiences, and a New Year celebration, with a focus on immersive experiences for citizens [2] - A special "Cinema New Year's Eve" event will feature extended hours and special screenings in over ten cinemas, providing unique options for moviegoers [3] Group 2: Sports and Consumption Integration - The sports sector is highlighted as a key driver for winter consumption, with events like the "Beijing New Year Vertical Climbing Challenge" planned to engage local businesses and enhance consumer spending [5] - The "2026 Fengyun Flavor Festival" will launch on December 31, featuring various promotional activities across multiple sectors, including food, automotive, and winter sports [6] Group 3: Cultural and Tourism Activities - The Fengtai District will host a "Morning Light Fengtai: New Year Journey" event on January 1, 2026, encouraging residents to welcome the first sunrise of the year [3] - Various cultural exhibitions and performances will be organized, including a literary New Year's Eve gala and interactive activities at local museums [4] Group 4: Consumer Engagement Initiatives - A new mini-program, "Exciting Consumption in Fengtai," will be launched to provide citizens with access to over 2,000 merchants and 300 exclusive offers, enhancing consumer convenience [7] - The program will distribute consumption vouchers and host a lottery during the New Year period, promoting local businesses and consumer participation [7]

Core Insights - The "Exciting Consumption in Fengtai" WeChat mini-program has been launched as a one-stop consumer service platform, marking a significant step in Fengtai District's digital consumption ecosystem development [2][3] - The platform integrates resources from various sectors including culture, commerce, tourism, sports, and health, providing local merchant benefits and event information to citizens [2] - The mini-program currently includes over 2,250 merchant listings and aims to connect online traffic with offline entities, enhancing consumer guidance and activating regional commercial vitality [2] Consumer Promotion Activities - Concurrently with the mini-program launch, Fengtai District initiated a consumer benefit activity, distributing 10,000 no-threshold movie vouchers to citizens through the platform [2] - The vouchers will be released every Friday at noon starting from November 28, 2025, and can be used at designated cinemas in Fengtai District [2] - This initiative leverages the digital platform for efficient outreach and participation, enriching cultural consumption options for citizens [2] Collaboration and Future Plans - The collaboration between Zhidemai Technology and the Fengtai District government aims to deepen industry-government synergy and empower regional consumption system construction [3] - The partnership will explore innovative paths for digital technology to enhance the real economy, creating replicable and scalable regional consumption promotion models [3] - This initiative supports the high-quality development of Fengtai's business economy and contributes to Beijing's goal of becoming an international consumption center [3]

Group 1 - The "Exciting Consumption in Fengtai" WeChat mini-program has been launched, aiming to integrate various quality resources in the region to enhance local consumer services and promote sustained regional consumption growth [1][5] - The platform covers diverse scenarios including museums, scenic spots, supermarkets, restaurants, and cinemas, providing efficient consumption guidance while offering online display and digital operation tools for local merchants [5][6] - The mini-program has recorded over 2,250 merchants and will continue to expand its resources to enrich content and user experience [5] Group 2 - Fengtai District has initiated multiple consumer benefit activities through the mini-program, including the distribution of 10,000 no-threshold movie vouchers to citizens, aimed at enhancing cultural consumption supply [5][6] - Worthbuy Technology has been recognized for its contributions to regional economic development and has signed a strategic cooperation agreement with Fengtai District to further integrate platform resources and explore replicable models for digital empowerment of the real economy [6][7] - The company plans to continue leveraging its platform technology, content ecosystem, and user operation experience to explore more replicable and sustainable digital consumption scenarios in collaboration with Fengtai District [7]