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北京丰台推出元旦活动矩阵 文商旅体展融合点燃冬日消费活力
Xin Lang Cai Jing· 2025-12-22 17:14
Core Viewpoint - The Fengtai District is launching a series of integrated cultural, commercial, tourism, sports, and exhibition activities from December 21, 2025, to January 3, 2026, under the theme "Fengyi Futai, New Beginnings" to enhance consumer engagement and stimulate regional economic activity [1] Group 1: Event Overview - The New Year's series of activities will revolve around eight major segments, starting from the Winter Solstice and peaking on New Year's Eve, creating a continuous festive atmosphere [2] - Activities include music concerts, cultural lectures, intangible cultural heritage experiences, and a New Year celebration, with a focus on immersive experiences for citizens [2] - A special "Cinema New Year's Eve" event will feature extended hours and special screenings in over ten cinemas, providing unique options for moviegoers [3] Group 2: Sports and Consumption Integration - The sports sector is highlighted as a key driver for winter consumption, with events like the "Beijing New Year Vertical Climbing Challenge" planned to engage local businesses and enhance consumer spending [5] - The "2026 Fengyun Flavor Festival" will launch on December 31, featuring various promotional activities across multiple sectors, including food, automotive, and winter sports [6] Group 3: Cultural and Tourism Activities - The Fengtai District will host a "Morning Light Fengtai: New Year Journey" event on January 1, 2026, encouraging residents to welcome the first sunrise of the year [3] - Various cultural exhibitions and performances will be organized, including a literary New Year's Eve gala and interactive activities at local museums [4] Group 4: Consumer Engagement Initiatives - A new mini-program, "Exciting Consumption in Fengtai," will be launched to provide citizens with access to over 2,000 merchants and 300 exclusive offers, enhancing consumer convenience [7] - The program will distribute consumption vouchers and host a lottery during the New Year period, promoting local businesses and consumer participation [7]
北京丰台:今起至2026年1月3日 推出八大板块特色活动迎元旦
Bei Jing Shang Bao· 2025-12-21 10:52
Core Viewpoint - The Fengtai District will host a series of themed activities from December 21, 2025, to January 3, 2026, under the theme "Fengyi Fengtai, Myriad Changes Begin" to celebrate the New Year and promote local tourism and commerce [1] Group 1: Themed Activities - Eight major themed activities will be organized, including a "New Year's Eve at the Cinema" event where over 10 cinemas in the district will increase the screening of New Year films and extend showtimes, offering countdown events and viewing discounts [2] - The "Morning Light Fengtai: New Year Journey" event will take place on January 1, 2026, featuring activities like welcoming the first sunlight of the New Year at historical sites and a vertical climbing challenge at Lize SOHO [2] - The "2026 Fengtai Flavor Festival" will start on December 31, 2025, featuring a variety of activities such as a New Year goods festival and promotional events in collaboration with local shopping malls and businesses [2] Group 2: Cultural and Recreational Activities - A New Year horticultural event will include a family gardening carnival and a showcase of traditional flowers from across the country, aiming to create a festive atmosphere and attract consumer attention [2] - Scenic area activities will include the "2026 Beijing Colorful New Year Lantern Carnival" at the World Park, featuring multiple photo spots and themed tours [2] - An ice and snow themed event will launch the "Ice Condensed Flavor, Snow Gathered Fortune" ice carnival, offering various snow-related experiences and integrating commercial markets [2] - Cultural exhibitions will be held, including a literary event at the China International Publishing Exchange Center and a special exhibition at the Dabaotai Ruins Museum [2] - The "Fengtai Has Drama" performance series will feature various cultural performances organized by local theaters and cultural centers [2]