Core Viewpoint - The company, Ziyan Food, issued an apology statement on December 25, 2025, addressing an incident where a store employee was caught taking beef after weighing it for a customer, which violated company policies and harmed consumer rights [4][9]. Group 1: Incident Details - On December 24, 2025, a consumer posted a video on social media alleging that an employee at the Ziyan Bawei Chicken store in Nantong City engaged in improper behavior during a sale [7]. - The company took the allegations seriously and formed a special task force to investigate the claims, confirming that the employee's actions were indeed inappropriate [4][9]. Group 2: Company Response - The company expressed deep regret and self-blame regarding the incident and implemented several immediate measures: 1. The involved store was temporarily closed for rectification, with a notice issued to the franchisee based on the franchise agreement [5][9]. 2. The employee involved was immediately terminated from their position [5][9]. 3. A nationwide alert was issued to all stores to reinforce service standards and operational protocols [5][9]. 4. The company offered compensation to the affected consumer, promising ten times the amount of their purchase as cash compensation and a 1,000 yuan brand gift card [5][9]. Group 3: Compensation and Customer Engagement - To further express apologies to other customers who shopped at the Nantong store, the company initiated a 10-day compensation campaign: 1. Customers who made purchases between December 1 and December 25, 2025, could redeem a 100 yuan no-threshold gift card with their receipt [9]. 2. From December 26, 2025, to January 4, 2026, customers making any purchase at the store would receive double the value of their purchase in five-spice beef [9]. Group 4: Company Background and Financial Performance - Ziyan Food, the parent company of Ziyan Bawei Chicken, was listed on the Shanghai Stock Exchange on September 26, 2022, and specializes in various marinated products [10]. - As of June 30, 2024, the company operated 6,308 stores in China, with 29 being directly operated [10]. - The latest financial report indicated a 6.43% year-on-year decline in revenue to 2.514 billion yuan and a 44.21% drop in net profit to 248 million yuan for the first three quarters of the year [10].

Core Insights - Ziyan Food, known as the "first stock of夫妻肺片," reported a revenue decline of 6.43% year-on-year to 2.514 billion yuan in the first three quarters of the year, with a net profit drop of 44.21% to 248 million yuan [1][2] - In Q3, revenue increased by 1.75% year-on-year to 1.041 billion yuan, while net profit decreased by 42.48% to 110 million yuan [1][2] Financial Performance - Revenue for the first three quarters: 2.514 billion yuan, down 6.43% year-on-year [2] - Q3 revenue: 1.041 billion yuan, up 1.75% year-on-year [2] - Net profit for the first three quarters: 248 million yuan, down 44.21% year-on-year [2] - Q3 net profit: 110 million yuan, down 42.48% year-on-year [2] - Gross profit margin decreased by 14.09 percentage points to 22.52% in the first three quarters [2] Product Performance - Fresh product revenue declined by 10.45% to 2.003 billion yuan in the first three quarters [3] - Revenue from the flagship product,夫妻肺片, fell by 15.92% to 676 million yuan [3] - Whole poultry revenue decreased by 16.12% to 541 million yuan [3] - Revenue from spicy snacks increased by 2.62% to 236 million yuan [3] - Revenue from pre-packaged and other products grew by 26.79% to 336 million yuan [3] Distribution and Store Growth - Revenue from the distribution model accounted for nearly 80% of total revenue, but the number of cooperating distributors decreased from 112 to 97 year-on-year [4] - As of June 30, 2024, Ziyan Food had 6,308 stores in China, with only 29 being direct-operated [4] - The net increase in stores for the first half of 2024 was 103, a significant slowdown compared to previous years [4]