Core Viewpoint - Ziyan Food is expanding its international presence with the opening of its first North American store in New York and plans to invest 300 million yuan in a beef processing facility in Nepal, aiming to connect global consumers with high-quality Chinese cuisine [2][3]. Strategic Layout of Upstream Raw Materials - The stability of beef supply is crucial for Ziyan Food, which plans to establish a beef processing project in Nepal to ensure supply chain stability and control procurement costs, potentially exporting tens of thousands of tons of beef to China annually [3][4]. - The project has received support from the Chinese embassy in Nepal, highlighting the importance of international cooperation in enhancing trade [4]. Innovation and Growth Resilience - Ziyan Food reported a net profit of 346 million yuan in 2024, a year-on-year increase of 4.5%, demonstrating resilience amid industry challenges [4][5]. - The company focuses on differentiated positioning and enhanced R&D capabilities, particularly in the meal-oriented segment, which has higher entry barriers compared to snack-oriented products [4][5]. - The establishment of a research and innovation center in Lianyungang aims to tailor products to local tastes across various Chinese cities, with successful new products like spicy rabbit legs gaining popularity [4][5]. Overseas Expansion - The opening of the North American store marks a significant step in Ziyan Food's internationalization strategy, following successful store launches in Australia [6][7]. - The choice of developed markets like Australia for expansion is a strategic decision to align with the company's mid-to-high-end positioning and to leverage the mature market systems that reduce uncertainties [6][7]. - The company emphasizes the importance of localizing products to cater to foreign consumer preferences, such as offering boneless options for Western markets [6][7].

Core Viewpoint - The sales of "Couple's Lung Slice," a signature dish of Ziyan Food, are under pressure, with revenue contribution of 999.1 million yuan in 2024, a decrease of 108 million yuan from 2023, representing a year-on-year decline of 9.84% [1][4] Group 1: Financial Performance - Ziyan Food's operating revenue has been declining over the past two years, despite an overall increase in the number of stores [1] - The Q1 2025 report shows an operating revenue of 564 million yuan, a year-on-year decrease of 18.9%, and a net profit attributable to shareholders of 15.22 million yuan, down 71.8% year-on-year [3] - The company reported a net loss of 24.89 million yuan in Q4 2024 [3] Group 2: Product Performance - The sales volume of "Couple's Lung Slice" in 2024 was 9,694.6 tons, a decrease of 5.49% compared to the previous year, contributing to revenue of 999.1 million yuan, down 9.84% year-on-year [4] - In 2022 and 2023, the sales volume of this signature dish exceeded 10,000 tons, generating nearly 1.1 billion yuan in annual revenue [4] Group 3: Company Development and Projects - Ziyan Food, which was established in 1996 and went public in September 2022, initially had high expectations for future growth and planned multiple expansion projects [3][5] - Recent announcements indicate that several fundraising projects are progressing slowly, with some experiencing delays or adjustments [5] - The company has extended the timeline for the "Rongchang Food Production Base Phase II" project to April 2028, while also planning to use up to 470 million yuan of temporarily idle fundraising for cash management [5]