Core Insights - The home furnishing industry is experiencing a contraction, with soft furniture seeking growth through international markets, while custom furniture struggles in a price war. Only Iole Home has achieved revenue and profit growth in the first half of the year, indicating a shift towards high-end design and emotional consumption [2][8]. Group 1: Market Trends - The rise of pet-customized home products is becoming a significant trend, with companies integrating pet spaces into home designs, reflecting a shift from functionality to emotional value [2][5]. - The pet economy is expanding, with the urban pet population in China expected to exceed 120 million by 2024, and the market size projected to reach 404.2 billion yuan by 2027, growing at a compound annual growth rate of approximately 9.9% [5]. Group 2: Company Strategies - Iole Home has strategically exited low-price competition and focused on high-end offerings, which CEO Wang Chunjun considers one of the company's best strategic decisions [2][8]. - The company has launched several high-end series, including the Stockholm Pro series, designed specifically for pet owners, emphasizing the integration of pet needs into home design [5][8]. - Iole Home reported a revenue of 669 million yuan in the first half of the year, a 1.8% increase year-on-year, and a net profit of 92.31 million yuan, reflecting a 103.18% increase, attributed to its competitive edge in mid-to-high-end brand differentiation [8][10].