红旗天工家族(天工05

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达成200万用户目标 2025红旗粉丝“家年华”暨红旗天工之夜举办
Bei Jing Ri Bao Ke Hu Duan· 2025-07-18 13:25
Group 1 - The core event "Homecoming" celebrated Hongqi brand reaching 2 million users, marking it as the first Chinese luxury car brand to achieve this milestone [1] - The event featured various activities showcasing Hongqi's products, innovative technologies, brand history, and culture, along with the announcement of seven "fan appreciation gifts" for consumers [1][3] - Hongqi brand is positioned as a benchmark for the development of the Chinese automotive industry, evolving from the CA72 model to embracing a comprehensive "All in" strategy for new energy vehicles [3] Group 2 - The Hongqi Tiangong family targets younger consumers, offering diverse power options including pure electric and range-extended vehicles, while emphasizing elegant aesthetics and safety standards [5] - The event included open tours of various testing facilities, demonstrating the rigorous quality testing processes that Hongqi implements, ensuring safety and quality across all stages of vehicle development [6] - The "Homecoming" event embraced youth culture with activities like music festivals, garden parties, and camping, creating an engaging atmosphere for attendees [6]