7月17日，2025红旗粉丝家年华暨红旗天工之夜在长春举办，红旗品牌成为首个达成200万用户的中国豪 华汽车品牌。（一汽红旗供图） 中国青年报客户端讯（中青报·中青网记者 张真齐）进入盛夏，东北夜晚的空气中翻滚着热浪，长春国 际汽车公园涌现出一片红色的海洋。7月17日晚，随着2025红旗粉丝家年华暨红旗天工之夜在这里落 幕，红旗品牌成为首个"撞线"200万名用户的中国豪华汽车品牌。 "与200万用户同行，每一步都是旗迹。"中国一汽总经理助理兼红旗品牌运营委员会副总裁柳长庆在活 动现场感慨说，2025红旗粉丝家年华不仅是汇聚热爱与信赖的能量场，也是红旗品牌拥抱年轻用户的里 程碑。 统计数据显示，今年1-6月红旗品牌累计销量突破22.5万辆，同比增长11.8%。其中，红旗天工家族系列 产品6月销量环比增长60.9%，持续领跑中国新能源汽车市场。 "愿红旗天工成为新时代中国智造的闪亮名片，与年轻一代共同驶向绿色智慧的未来。"正如他所说，作 为红旗品牌在新能源赛道的年轻时尚标杆，天工家族让更多的年轻精英也喜欢红旗、爱上红旗，为红旗 品牌200万用户基盘持续注入鲜活动能。 让年轻人"开红旗、爱红旗"分几步 中国一汽总经 ...

来源：北京日报客户端 红旗品牌见证了中国汽车的辉煌发展历程，也是中国汽车发展水平的"一把标尺"。从红旗CA72驶出国 门，到如今高举"All in"新能源战略大旗，全方位、全体系拥抱智能网联新能源汽车。一汽红旗的征 途，始终与中国汽车工业同频共振，展现了中国豪华标杆的品牌底蕴。 转自：北京日报客户端 红旗天工家族不同于红旗品牌的经典豪华形象，而是更聚焦年轻用户喜好。动力上提供纯电和增程多元 选择，设计上强调优雅美学与时尚的融合，安全上坚持红旗品牌的高标准，带来全方位智能、舒适的高 品质出行体验。家族中的天工05、天工06和天工08，每一款都独具特色，精准契合不同年轻用户的需 求。 7月17日，2025红旗粉丝"家年华"暨红旗天工之夜在吉林长春举办，众多红旗品牌车主和粉丝齐聚长 春，庆祝红旗品牌成为首个达成200万用户的中国豪华汽车品牌。"家年华"举办多项庆祝活动，展示红 旗的产品、创新技术、品牌历史和文化。为回馈消费者，活动当晚，中国一汽总经理助理、红旗品牌运 营委员会副总裁柳长庆化身"福利官"，宣布红旗品牌发布七重"宠粉好礼"回馈消费者。 校检：韩京华 陈沙 审核：张扬 在红旗"家年华"当天，红旗品牌车身试 ...

Core Insights - The establishment of a user base of 2 million marks a significant milestone for Hongqi, positioning it as a disruptor in the Chinese luxury automotive market [3][5][14] - Hongqi's brand value reached 1410.65 billion yuan in the first half of 2025, with sales surpassing 225,000 units, leading the industry in brand value [3][5] - The user demographic is increasingly younger, with an average age drop of 8.3 years over the past five years, and 42% of users are now under 35 years old [7][14] Sales and Market Position - In the first half of 2025, Hongqi's cumulative sales reached 225,000 units, reinforcing its position as the leader in the Chinese passenger car brand value rankings [5][3] - The brand has successfully broken the long-standing dominance of international brands in the luxury car market [5] Technological Advancements - Hongqi has developed a comprehensive R&D system covering new energy power systems and intelligent networking technology, with over 90% localization in core R&D facilities [5][9] - The brand leads in patent applications among domestic luxury brands in the new energy sector, showcasing its commitment to innovation [7] Quality Assurance - Hongqi emphasizes quality through rigorous testing in its advanced laboratories, ensuring vehicles meet high durability and reliability standards [9][11][13] - The testing facilities simulate extreme conditions to validate vehicle performance, ensuring reliability across various environments [11][13] Brand Strategy and Youth Engagement - The launch of the Hongqi Tiangong family represents the brand's strategy to resonate with younger consumers, featuring modern designs and diverse energy options [16][18] - The brand's marketing approach includes engaging events and promotions aimed at younger audiences, such as significant discounts and financial incentives [18] Future Outlook - With 2 million users as a new starting point, Hongqi aims to accelerate its growth in the new energy and intelligent vehicle sectors while maintaining its commitment to quality [18]

Sales Performance - In May 2025, Hongqi brand's monthly sales exceeded 34,100 units, marking a year-on-year increase of 10.8%, continuing a steady growth trend and solidifying its position as a leading domestic luxury brand [1] - Sales of Hongqi's new energy products grew by 14.4% year-on-year, serving as the main driver for the brand's overall sales growth, showcasing the effectiveness of its smart electric product expansion [1] - Sales of Hongqi's fuel vehicles increased by 9.3% year-on-year, reinforcing its high-end market position [1] Event Participation - Hongqi served as the official partner for the 2025 Changchun Marathon, which attracted approximately 35,000 runners from 34 countries and regions [3] - The Hongqi Tian Gong "Twin Stars," Tian Gong 06 and Tian Gong 05, acted as the lead and escort vehicles for the marathon, featuring zero emissions and silent operation [3][4] Technological Advancements - The Changchun Marathon marked the first domestic use of parking-to-parking navigation assistance, showcasing Hongqi's advanced driving technology [4] - The Hongqi H5 PHEV has met all 24 new national battery safety standards two years ahead of schedule, demonstrating the company's commitment to safety and reliability in its electric vehicles [7][10] Product Launches - The 2025 Hongqi H9 was officially launched on May 20, featuring comprehensive upgrades in driving performance, luxury appeal, and comfort [11] - The new model includes an 8AT transmission for smooth power delivery, enhanced fuel efficiency, and superior NVH performance, along with luxury features such as 20-inch wheels and a premium lighting package [11][13] Customer Engagement - Hongqi launched a "Summer Renewal Upgrade Plan," offering up to 40,000 yuan in subsidies for trade-in customers, along with various benefits covering vehicle selection, purchase, and usage [13] - The brand aims to balance ultra-luxury quality with mass-market accessibility, positioning itself as a standard-setter for Eastern luxury [13]

Group 1 - The core viewpoint of the articles emphasizes the long-term commitment of the Hongqi brand to the automotive industry, likening car manufacturing to a marathon that requires endurance rather than speed [2][3] - Hongqi has experienced significant growth, with sales increasing from 4,000 units in 2017 to over 400,000 units in 2024, representing a more than 100-fold increase [3] - The brand has been a partner of the Changchun Marathon for five consecutive years, showcasing its dedication to a long-term strategy in vehicle manufacturing [3] Group 2 - In recent years, Hongqi has made substantial investments in the new energy sector, developing comprehensive capabilities across technology, ecology, and user experience [5] - The company has established two major technology platforms, Tian Gong pure electric and Jiu Zhang intelligent, integrating advanced technologies into multiple vehicle models [5] - Hongqi aims to create vehicles that are rich in heritage, more intelligent, healthier, and safer, focusing on user experience and product quality [5]

5月25日上午7:30，随着发令枪响，2025一汽红旗长春马拉松正式拉开帷幕。本届长马新晋"世界田联标牌赛事"，设置全程 马拉松、半程马拉松、健康跑三大项目，吸引了来自全球34个国家和地区的约3.5万名跑者参赛。一汽红旗作为官方合作伙 伴连续5年携手长马，以始终如一的激情与担当"红动"一座城，红旗天工"双子星"天工06与天工05智领护航，为参赛者带来 美好安心的智享体验。 红旗天工05担任2025长马护航车 为孙颖莎加油助威，诠释新时代竞技精神 作为红旗天工家族代言人，中国女子乒 乓球运动员孙颖莎于长马赛事期间出征2025多哈世乒赛。长马赛场内外，参赛跑友 与观众纷纷为孙颖莎加油鼓劲，满心期待着与她共享胜利的喜悦。不仅如此，本届长马赛事无论线上还是线下，都洋溢着 为孙颖莎为国征战加油助威的元素。红旗携手长马、"国车"联袂"国手"，生动诠释了新时代竞技精神的丰富内涵，激励人们 在人生赛场竞逐属于自己的高光时刻。 连续5年倾力护航，红旗携手长马"一路长红" 作为中国汽车工业的摇篮，长春经过数十载的砥砺奋进，不仅拥有世界级的汽车研发与生产实力，还是中国汽车技术的创 新高地，未来将成为世界级汽车智能制造基地。红旗品牌 ...

Group 1: Event Overview - The 2025 FAW Hongqi Changchun Marathon will feature three events: full marathon, half marathon, and health run, attracting approximately 35,000 runners from 34 countries and regions [1][3] - This year's marathon has expanded its total scale to 35,000 participants, a nearly 20% increase compared to the previous year, with over 150,000 registrations, setting a new record [3] Group 2: Technological Innovation - The marathon will be the first in the country to utilize "car-to-car" navigation assistance for the entire marathon route, enhancing the experience for participants [4][6] - The Hongqi Tian Gong 06 will serve as a "running companion," providing accurate navigation in various parking scenarios without the need for prior route memorization [4] Group 3: Brand and Product Promotion - The Hongqi Tian Gong 06 and Tian Gong 05 will act as the lead and support vehicles during the marathon, showcasing the brand's commitment to innovation and safety [7] - The vehicles are designed to meet the highest safety standards and provide an exceptional driving experience, appealing to young families and urban elites [8]

Group 1 - The core viewpoint of the article highlights that China FAW's vehicle sales in April exceeded 238,700 units, marking a year-on-year increase of 3.5%, indicating a steady growth trend [3] - The sales performance of self-owned brand passenger cars was particularly strong, with a monthly sales volume of 42,300 units, reflecting a year-on-year growth of 15.7% [3] - The sales of self-owned new energy vehicles surged to 19,200 units, achieving a remarkable year-on-year growth of 207%, leading the market in growth rate [3] Group 2 - The joint venture brand segment maintained its leading position in the industry, contributing a monthly sales volume of 178,000 units [3] - The Hongqi brand continued its positive development in April, exceeding sales targets with a volume of 33,200 units, representing a year-on-year increase of 20% [3] - At the Shanghai International Auto Show, Hongqi showcased a new product lineup consisting of 23 vehicles, emphasizing its "All in" new energy strategy [3] Group 3 - Hongqi's electric product offerings expanded with the launch of two significant new energy models, including the Hongqi Tian Gong 06, priced between 179,800 to 225,800 yuan [4] - The Hongqi H5 PHEV was also launched with a starting price of 159,800 yuan, featuring over 1,600 kilometers of range and a fuel consumption of 3.75 liters [4] - Hongqi introduced the new generation of luxury electric and hybrid vehicles, including the H9 and HS9, along with a luxury off-road vehicle equipped with self-developed vector control technology [4]

Core Insights - The 2025 18th China (Nanjing) International Automobile Expo and Jiangsu International New Energy Vehicle Exhibition is being held from April 30 to May 4, 2025, covering an area of approximately 60,000 square meters and attracting over 70 global automotive brands with more than 800 models on display [1][5] - The event has become a significant platform for automotive brands, showcasing technological advancements and stimulating consumer interest in the automotive sector [1][5] Industry Developments - BYD's "blade battery" showcased at the expo has a volume utilization rate improvement of over 50%, enhancing the range of electric vehicles to match high-energy-density lithium batteries [2] - The "Aviator 06," developed through collaboration between Changan Automobile, Huawei, and CATL, features advanced smart driving capabilities and a luxurious user experience, indicating a shift towards intelligent automotive solutions [2][6] - The expo highlights the rapid evolution of domestic automotive brands, showcasing their technological advancements and positioning them as leaders in the global market [6] Consumer Engagement - The launch of the second round of automotive consumption subsidies in Nanjing starting May 1, 2025, offers up to 4,000 yuan per vehicle, further incentivizing consumers to purchase new energy vehicles [2][3] - The presence of various promotional pricing strategies, including trade-in policies and subsidies, has led to increased foot traffic and consumer interest at the expo [3][4] Historical Context - The Nanjing International Automobile Expo has been held for 18 consecutive years, reflecting the growth and transformation of the automotive industry in China since the first event in 2009 [5][6] - The event serves as a testament to China's transition from a technology-absorbing market to an innovator in the automotive sector, with a focus on smart and electric vehicles [6]

Core Insights - The 2025 Shanghai International Automobile Industry Exhibition serves as a platform for showcasing new vehicles and highlights the intense competition in the smart electric vehicle era [3][4] - The penetration rate of L2-level assisted driving new cars in China reached 65% in the first quarter of 2025, pushing all players to turn their PPT technologies into tangible user experiences [3] - The exhibition reflects the automotive industry's survival rules, where electrification is the entry ticket and intelligence is the lifeline, with Chinese consumers becoming the ultimate judges of global technology routes [3] Industry Trends - Domestic brands prominently featured intelligent electric technology as their core competitive advantage at the exhibition, with various new electric products launched [5] - SAIC Group emphasized that all new technologies will first be implemented in its IM car brand, showcasing innovations like the "steer-by-wire digital chassis technology" [5] - Dongfeng Motor introduced its "Tianyuan Intelligent" technology brand, offering a range of solutions from NOA assisted driving to L4 and L5 level autonomous driving [6] Product Launches - NIO's second model under the brand "Ladao," the L90, was unveiled and is set for delivery in Q3 2025, while Li Auto launched the Li MEGA and Li L6 models [8] - SAIC Group announced plans to introduce 17 new overseas models over the next three years, indicating a strong focus on international markets [8] - Volkswagen showcased over 50 models, including 7 global debuts, emphasizing its commitment to smart connected vehicles [9] Localization Strategies - Foreign brands are increasingly focusing on localization, with Porsche announcing a strategic upgrade of its China R&D center and Nissan unveiling its first globally designed and produced plug-in hybrid pickup truck [10] - Ford introduced the new F-150 Raptor and Lincoln's new Navigator, indicating a continued investment in both electric and traditional fuel vehicles [10] Supply Chain Developments - Bosch plans to launch an "end-to-end" model for assisted driving solutions by the end of the year, reflecting the growing demand in the Chinese market [11] - Chip manufacturer Chipsea Technology introduced an AI cockpit SoC chip, with plans for mass production in 2026 [11] - CATL showcased new battery technologies, including the "Xiao Yao Dual-Core Battery" and "Sodium New Battery," highlighting advancements in the power battery sector [12] Historical Context - The 2025 Shanghai Auto Show marks the 40th anniversary of the event, symbolizing the evolution of China's automotive industry from a technology follower to a leader in electrification and intelligence [12]