纯棉四件套

Search documents
昔日中产标签,正多地关店!丝瓜瓤卖32元,部分商品价格腰斩
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-22 04:51
记者丨唐唯珂 编辑丨骆一帆 "中产标签"MUJI无印良品店面也开始收缩。 近日,北京世茂工三商场的无印良品(MUJI)门店门口贴出"闭店通知",宣布将于8月31日正式停止营 业。 网友晒出门店张贴的"闭店通知"显示,闭店时间2025年8月31日,退换货服务请往MUJI北京世贸天阶 店,"很遗憾通知大家,MUJI世茂工三店即将关闭,由此给您造成的不便,敬请谅解。我们在这个城市 还设有34家门店,诚意邀请您到店选购。" 对于关店情况,无印良品方面表示:"个别的闭店只是MUJI基于经营效率进行的正常调整,面对部分商 圈人流下降的挑战,MUJI会对经营效益不佳的门店做出取舍。MUJI中国目前坚持每年开40家左右门 店,3月1日至今MUJI新开了15家店铺。" 通知提醒消费者,如需退换货可前往距离约3公里的世贸天阶店。此次闭店并非今年首例,早在上半 年,北京国瑞城店也已闭店。 面对近期多家门店关闭引发的关注,无印良品方面回应称属于"正常的运营调整",并重申中国市场的重 要性。另一方面,闭店潮的背后,消费者对其"高价低质"的持续诟病以及本土竞争对手的强势崛起,成 为新的市场变局。 本土品牌"围剿" 公开资料显示,1980 ...
昔日中产标签,正多地关店!丝瓜瓤卖32元,部分商品价格腰斩
21世纪经济报道· 2025-08-22 04:10
网友晒出门店张贴的"闭店通知"显示,闭店时间2025年8月31日,退换货服务请往MUJI北京世 贸天阶店,"很遗憾通知大家,MUJI世茂工三店即将关闭,由此给您造成的不便,敬请谅解。 我们在这个城市还设有34家门店,诚意邀请您到店选购。" 对于关店情况,无印良品方面表示:"个别的闭店只是MUJI基于经营效率进行的正常调整,面 对部分商圈人流下降的挑战,MUJI会对经营效益不佳的门店做出取舍。MUJI中国目前坚持每 年开40家左右门店,3月1日至今MUJI新开了15家店铺。" 通知提醒消费者,如需退换货可前往距离约3公里的世贸天阶店。此次闭店并非今年首例,早 在上半年,北京国瑞城店也已闭店。 记者丨唐唯珂 编辑丨骆一帆 "中产标签"MUJI无印良品店面也开始收缩。 近日,北京世茂工三商场的无印良品(MUJI)门店门口贴出"闭店通知",宣布将于8月31日正 式停止营业。 面对近期多家门店关闭引发的关注,无印良品方面回应称属于"正常的运营调整", 并重申中 国市场的重要性。另一方面,闭店潮的背后,消费者对其"高价低质"的持续诟病以及本土竞争 对手的强势崛起,成为新的市场变局。 本土品牌"围剿" 公开资料显示,198 ...
关店数创新高!无印良品在中国市场不灵了?
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-22 03:40
Core Viewpoint - MUJI is experiencing a store closure trend in China, attributed to operational adjustments and increased competition from local brands offering better price-performance ratios [1][2][3]. Group 1: Store Closures and Operational Adjustments - MUJI announced the closure of its store in Beijing's Shimao Gong 3 Mall, effective August 31, 2025, citing operational efficiency as the reason for the closure [1]. - The company maintains that it plans to open approximately 40 new stores annually, having opened 15 stores since March 1, 2025 [1]. - The closure of the Shimao Gong 3 store is not an isolated incident, as another store in Beijing's Guorui City also closed earlier in the year [1]. Group 2: Market Competition and Consumer Sentiment - The rise of local brands such as Miniso and Netease Yanxuan has intensified competition, with these brands offering similar products at significantly lower prices, often 1/3 to 1/2 of MUJI's prices [2][3]. - Consumer dissatisfaction with MUJI's pricing and perceived quality has been growing, with complaints about high prices not matching product quality [6][7]. - A notable example includes a consumer comparison where a similar scented machine costs 59 yuan from a local brand versus MUJI's price of 258 yuan [7]. Group 3: Legal Challenges and Brand Identity - MUJI has been embroiled in a long-standing trademark dispute with Beijing Cotton Field Textile Co., which has further complicated its brand identity in China [4][5]. - The Supreme People's Court upheld Beijing Cotton Field's ownership of the "MUJI" trademark for home textiles, which has led to brand confusion and diminished MUJI's unique market position [5]. Group 4: Future Outlook - Industry experts suggest that MUJI may need to adapt its business model to focus on price competitiveness and faster fulfillment to survive in the evolving retail landscape [8]. - The company may face further store closures if it does not adjust its pricing strategy and operational model to better compete with local alternatives [8].