记者丨唐唯珂 编辑丨骆一帆 "中产标签"MUJI无印良品店面也开始收缩。 近日，北京世茂工三商场的无印良品（MUJI）门店门口贴出"闭店通知"，宣布将于8月31日正式停止营 业。 网友晒出门店张贴的"闭店通知"显示，闭店时间2025年8月31日，退换货服务请往MUJI北京世贸天阶 店，"很遗憾通知大家，MUJI世茂工三店即将关闭，由此给您造成的不便，敬请谅解。我们在这个城市 还设有34家门店，诚意邀请您到店选购。" 对于关店情况，无印良品方面表示："个别的闭店只是MUJI基于经营效率进行的正常调整，面对部分商 圈人流下降的挑战，MUJI会对经营效益不佳的门店做出取舍。MUJI中国目前坚持每年开40家左右门 店，3月1日至今MUJI新开了15家店铺。" 通知提醒消费者，如需退换货可前往距离约3公里的世贸天阶店。此次闭店并非今年首例，早在上半 年，北京国瑞城店也已闭店。 面对近期多家门店关闭引发的关注，无印良品方面回应称属于"正常的运营调整"，并重申中国市场的重 要性。另一方面，闭店潮的背后，消费者对其"高价低质"的持续诟病以及本土竞争对手的强势崛起，成 为新的市场变局。 本土品牌"围剿" 公开资料显示，1980 ...

网友晒出门店张贴的"闭店通知"显示，闭店时间2025年8月31日，退换货服务请往MUJI北京世 贸天阶店，"很遗憾通知大家，MUJI世茂工三店即将关闭，由此给您造成的不便，敬请谅解。 我们在这个城市还设有34家门店，诚意邀请您到店选购。" 对于关店情况，无印良品方面表示："个别的闭店只是MUJI基于经营效率进行的正常调整，面 对部分商圈人流下降的挑战，MUJI会对经营效益不佳的门店做出取舍。MUJI中国目前坚持每 年开40家左右门店，3月1日至今MUJI新开了15家店铺。" 通知提醒消费者，如需退换货可前往距离约3公里的世贸天阶店。此次闭店并非今年首例，早 在上半年，北京国瑞城店也已闭店。 记者丨唐唯珂 编辑丨骆一帆 "中产标签"MUJI无印良品店面也开始收缩。 近日，北京世茂工三商场的无印良品（MUJI）门店门口贴出"闭店通知"，宣布将于8月31日正 式停止营业。 面对近期多家门店关闭引发的关注，无印良品方面回应称属于"正常的运营调整"， 并重申中 国市场的重要性。另一方面，闭店潮的背后，消费者对其"高价低质"的持续诟病以及本土竞争 对手的强势崛起，成为新的市场变局。 本土品牌"围剿" 公开资料显示，198 ...

Group 1: Company Strategy and Market Position - The company is focusing on the development of smart controllers for robotic applications and is exploring potential mergers and acquisitions to expand its market presence [2] - The company holds a positive outlook on the growth potential of the energy storage market, particularly in regions with unstable power supply like Kenya, Nigeria, and Tanzania [2] - The company plans to leverage its expertise in atomization controller technology to expand into new markets such as atomization medical and beauty applications [3] Group 2: Financial Performance and Projections - The revenue from the consumer electronics business accounts for 44% of total revenue in 2024, with significant contributions from the atomization controller platform [3] - The gross margin for the consumer electronics business is reported at 12.26%, with plans to enhance profitability through technology upgrades and customer optimization [3] - The company aims to expand its ODM business and strengthen strategic partnerships with key clients over the next two years, targeting both domestic and international market growth [3] Group 3: Operational Insights - The company's direct exports to the U.S. account for approximately 4%, indicating limited impact from changes in U.S.-China tariff policies [3] - The new factory in Thailand is set to begin production in June, focusing on PCBA products and finished goods such as sensing trash cans and electric tools [3]

Company Overview - Shenzhen Longte Intelligent Control Co., Ltd. is identified by stock code 300916 and stock abbreviation Longte Intelligent [1] Financial Performance - Revenue growth in the first two quarters of 2024 was strong, but a decline is expected in the second half, primarily due to the consumer electronics PCBA segment [2] - The overall gross margin for 2023 and 2024 is approximately 17%, a decrease from previous years, mainly due to changes in product structure [2][3] - The gross margin for consumer electronics PCBA is around 12%, which negatively impacts the overall gross margin [2][3] Market Dynamics - The smart home appliance PCBA segment saw a revenue decline of 2.57% in 2024, attributed to intense price competition [4] - Competitors have shifted focus to mid-tier customers, increasing competition in the home appliance sector [5] Automotive Electronics - Major OEM clients include leading domestic car manufacturers and well-known companies in niche markets [6] - ODM projects are growing annually, with delivery cycles typically ranging from 6 to 12 months [7] - Key product lines in ODM include electronic oil pump controllers and electronic water pump controllers, each with varying market values [8] Future Outlook - The gross margin for automotive electronics is expected to improve in 2024 due to participation in high-end vehicle projects [9] - The subsidiary Longteng Future is in the incubation phase, with revenue targets to be adjusted based on project progress and market feedback [9] Product Performance - Revenue from new consumer electronics products is projected to be over 100 million, reflecting an 18.2% year-on-year decline due to reduced demand for niche products like pool robots [10] - The storage product segment experienced significant fluctuations, with a sharp increase in 2022 followed by a decline in 2023 due to changes in local energy subsidy policies [10] International Operations - Overseas direct sales accounted for approximately 30% of total revenue in 2024, with the U.S. market contributing about 4% of this total [10] - A new factory in Thailand is set to begin production in June, focusing on PCBA and finished products, with specific output values to be determined based on market demand [10] Strategic Planning - The company is currently focused on the first phase of the Thailand project and will evaluate further overseas expansion based on production performance and market conditions [10]

Group 1: Impact of Tariffs on Guangdong Industries - Since April, the U.S. has imposed tariffs that have significantly impacted global trade, prompting Guangdong, China's largest economy and foreign trade province, to actively respond [1] - Various industries in Guangdong, including home furnishings, small appliances, and textiles, are adapting by exploring new development paths and leveraging platforms like the Canton Fair [1][2] - Companies are focusing on high-end customized products, building their own brands, and enhancing bargaining power while tapping into domestic demand and expanding overseas production capacity [1] Group 2: Market Strategy Adjustments - Companies like Hengjia Craft Products have shifted their market focus to Europe, particularly France, achieving substantial order volumes by aligning products with regional cultural demands [2] - Guangdong small appliance firms are targeting Southeast Asia and the Middle East, with companies like Xinyuntao Technology actively seeking new customers at trade fairs [3] - The strategy of transitioning from single-function products to scene-adapted offerings is being adopted by companies to better meet market demands [4][5] Group 3: Domestic Market Exploration - Companies are increasingly recognizing the potential of the domestic market, with some, like Shenzhen's Innovation Micro-Yue, pivoting their business focus to local consumers [5][6] - The toy industry in Guangdong is noted for its robust supply chain, making it difficult for U.S. markets to shift away from reliance on Chinese production [6] - Water product exporters, such as Guolian Aquatic Products, are adapting by offering high-quality products at competitive prices to domestic consumers [6][7] Group 4: Overseas Production and Bargaining Power - The ceramics industry in Guangdong is undergoing transformation, with companies like Kabuqichino investing in overseas production facilities to mitigate tariff impacts [8][9] - Lighting companies are enhancing their bargaining power and exploring new markets while establishing overseas production bases to reduce tariff effects [10][11] - The trend of relocating production to regions like Southeast Asia is growing, with companies like Zhaoming Technology acquiring local firms to facilitate production and distribution [11] Group 5: U.S. Market Concerns - U.S. businesses are increasingly anxious about the impact of tariffs, with associations warning that the new policies could destabilize local economies reliant on Chinese imports [12][14] - The wedding dress industry in the U.S. is particularly affected, with a significant portion of production occurring in China, leading to increased costs and supply chain delays [13][14] - The overall sentiment among U.S. retailers and consumers indicates a growing realization of the interdependence between U.S. and Chinese industries, emphasizing the unstoppable trend of economic globalization [14]

Group 1 - The "Z generation" is increasingly opting for online shopping for home goods, with 90% of items in some households being purchased online, benefiting from government subsidies and platform discounts [1][3] - Zhejiang province has implemented policies for replacing old consumer goods, benefiting over 12 million consumers and leading to significant retail growth in home appliances (41.5%) and furniture (18.7%) [3] - The expansion of subsidy categories in Zhejiang now includes windows, wallpaper, and paint, allowing consumers to self-manage renovations while still qualifying for subsidies [3] Group 2 - The rise of live-streaming sales in the home goods sector has led to a 43% year-on-year increase in order volume for some businesses, with continuous live broadcasts to enhance consumer experience [3] - Popular small home items, such as decorative tissue boxes and aroma diffusers, are trending among the "Z generation," with social media discussions around home shopping experiences gaining traction [4] - Young entrepreneurs are leveraging social media to drive sales, with a focus on fast logistics and appealing to a younger demographic, particularly in Southeast Asia and Japan [4]