Core Insights - The article emphasizes the importance of trust in the sheep milk industry, with Central Pastoral Dairy focusing on quality and transparency as its core principles [1][5][12] - The sheep milk powder market in China has reached a scale of 16.71 billion yuan in 2023, showing a year-on-year growth of 12.7% [1] Group 1: Industry Trends - The sheep milk powder is transitioning from a niche product to a mainstream nutritional supplement for families, driven by its easy absorption, low allergenicity, and rich nutrition [1] - The industry is experiencing a shift from extensive growth to quality competition, with companies that maintain full control over the supply chain leading the way in setting industry standards [5] Group 2: Sustainable Practices - Central Pastoral Dairy has implemented a "circular farming" system that has tripled the organic matter content in the soil compared to surrounding areas, creating a sustainable development loop of pasture planting, goat farming, and manure recycling [2] Group 3: Technological Innovations - The company invested 12 million yuan to introduce advanced Swedish milking equipment, achieving a two-hour freshness chain from milking to processing [3] - Advanced technologies such as aggregation granulation and negative pressure flash evaporation are employed to ensure quality control throughout the production process [3] Group 4: Product Differentiation - Central Pastoral Dairy has launched three product lines targeting different consumer needs: classic, premium, and organic, enhancing its market competitiveness [6] - The flagship products include pure sheep milk powder and organic sheep milk powder, which are made from 100% fresh sheep milk sourced from ecological pastures [6][9] Group 5: Consumer Insights - The Z generation families show a strong purchasing intent for products with transparent ingredients and "no additives" claims, while the elderly population is increasingly interested in functional products, with growth rates exceeding 40% for selenium and calcium-enriched milk powders [8] - The market penetration rate for hydrolyzed sheep milk protein for allergic children has increased by 21% year-on-year [8] Group 6: Nutritional Focus - The organic sheep milk powder is certified through strict organic standards, ensuring that the milk comes from pollution-free organic pastures, and is rich in A2 protein and lactoferrin [9] - The senior selenium and calcium-enriched sheep milk powder is scientifically formulated to address common issues such as calcium loss and decreased immunity in older adults [11] Group 7: Future Vision - Central Pastoral Dairy aims to continue enhancing its milk source development and expanding functional new products, aspiring to make high-quality sheep milk accessible to Chinese consumers and promote it globally [12]

1 0月2 8日，打假人王海微博发文称，与辉同行带货直播间售卖的"万邦艾草贴"包装注明的"香港中科中药研究院"在香港并未注册，质疑产品涉 嫌虚假宣传。除与辉同行外，东方甄选、多余和毛毛姐等多个知名带货机构和主播均曾推广过该产品。印有"香港中科中药研究院"的部分产 品。 2 0 2 4年年底，王海曾多次"打假"董宇辉及与辉同行旗下产品，相关话题多次登上微博热搜。 的4倍，堪称土豆刺客。 图源 | 各电商平台截图 11月5日，打假人王海在微博发文称："报告：董宇辉代言带货2 6 . 7万单的富硒鸡蛋不富硒，硒元素含量还不如普通鸡蛋。请问董宇辉，与辉同 行是没有选品，还是故意在直播间做虚假广告欺骗消费者？" 王海微博视频截图 3月1 4日，据东方财经报道，职业打假人@王海 多个账号被禁止关注。其中，微博账号显示"该用户因违反法律法规或《微博社区公约》被禁 止关注"，抖音账号显示"该用户被禁止关注"。 目前，王海的微博更新停留在2月1 2日。 其抖音账号最近一次更新视频的时间为1月1 8日，视频内容为"与辉同行带货的又两款纯羊奶粉，被消费者检出含有牛源性成分"。 曾多次"打假"董宇辉及与辉同行旗下产品 2 0 2 4 ...