Core Insights - The article emphasizes the importance of trust in the sheep milk industry, with Central Pastoral Dairy focusing on quality and transparency as its core principles [1][5][12] - The sheep milk powder market in China has reached a scale of 16.71 billion yuan in 2023, showing a year-on-year growth of 12.7% [1] Group 1: Industry Trends - The sheep milk powder is transitioning from a niche product to a mainstream nutritional supplement for families, driven by its easy absorption, low allergenicity, and rich nutrition [1] - The industry is experiencing a shift from extensive growth to quality competition, with companies that maintain full control over the supply chain leading the way in setting industry standards [5] Group 2: Sustainable Practices - Central Pastoral Dairy has implemented a "circular farming" system that has tripled the organic matter content in the soil compared to surrounding areas, creating a sustainable development loop of pasture planting, goat farming, and manure recycling [2] Group 3: Technological Innovations - The company invested 12 million yuan to introduce advanced Swedish milking equipment, achieving a two-hour freshness chain from milking to processing [3] - Advanced technologies such as aggregation granulation and negative pressure flash evaporation are employed to ensure quality control throughout the production process [3] Group 4: Product Differentiation - Central Pastoral Dairy has launched three product lines targeting different consumer needs: classic, premium, and organic, enhancing its market competitiveness [6] - The flagship products include pure sheep milk powder and organic sheep milk powder, which are made from 100% fresh sheep milk sourced from ecological pastures [6][9] Group 5: Consumer Insights - The Z generation families show a strong purchasing intent for products with transparent ingredients and "no additives" claims, while the elderly population is increasingly interested in functional products, with growth rates exceeding 40% for selenium and calcium-enriched milk powders [8] - The market penetration rate for hydrolyzed sheep milk protein for allergic children has increased by 21% year-on-year [8] Group 6: Nutritional Focus - The organic sheep milk powder is certified through strict organic standards, ensuring that the milk comes from pollution-free organic pastures, and is rich in A2 protein and lactoferrin [9] - The senior selenium and calcium-enriched sheep milk powder is scientifically formulated to address common issues such as calcium loss and decreased immunity in older adults [11] Group 7: Future Vision - Central Pastoral Dairy aims to continue enhancing its milk source development and expanding functional new products, aspiring to make high-quality sheep milk accessible to Chinese consumers and promote it globally [12]

Core Viewpoint - The article discusses the controversies surrounding the professional "fake goods fighter" Wang Hai, including his recent account bans on social media platforms and allegations against products promoted by influencer Dong Yuhui and his company Yuhui Tongxing [1][5]. Group 1: Wang Hai's Activities - Wang Hai's accounts on Weibo and Douyin have been banned for violating laws and regulations, with his last updates being on February 12 and January 18, respectively [1]. - He has repeatedly targeted products promoted by Dong Yuhui, claiming misleading advertising practices, such as the sale of non-organic potatoes at inflated prices [3]. - Wang Hai has also raised concerns about the authenticity of products like "Wanbang Mugwort Patches," questioning the legitimacy of the "Hong Kong Chinese Medicine Research Institute" mentioned on the packaging [4]. Group 2: Legal and Regulatory Context - In a recent incident, Wang Hai claimed that a batch of "rich selenium" eggs sold by Yuhui Tongxing did not meet the advertised selenium content, leading to potential consumer compensation claims exceeding 130 million yuan [9]. - The court ruled that while Wang Hai has the right to supervise and evaluate products, he should not make claims without government verification [10]. - The article highlights the ongoing debate about the role of professional "fake goods fighters" in consumer protection, with some experts advocating for a balanced approach to their activities [13].