Investment Rating - The industry investment rating is "Outperform the Market" [8] Core Viewpoints - The report highlights strong growth in the personal care e-commerce sector, particularly in April, with local brands rapidly gaining market share through platforms like Douyin [1][2] - The report emphasizes the resilience of various personal care categories, with significant year-on-year growth in sales across multiple platforms [2] Summary by Relevant Sections E-commerce Performance - In April, the GMV (Gross Merchandise Value) for sanitary napkins on Tmall increased by 22% year-on-year, with notable growth from local brands such as Naise Princess (+21%), Jieting (+60%), and Taotao Oxygen Cotton (+136%) [2] - Douyin saw a remarkable 62% year-on-year increase in sanitary napkin GMV, with local brands like Naise Princess (+377%) and Jieting (+52%) showing strong performance [2] Oral Care - The GMV for toothpaste on Tmall rose by 24% year-on-year, with local brands like Lengsuaning (+158%) and Yunnan Baiyao (+42%) outperforming foreign brands [2] - Douyin's toothpaste GMV increased by 78% year-on-year, with local brands leading the rankings [2] Diapers - The GMV for diapers and pull-ups on Tmall increased by 42% year-on-year, with leading brands such as Huggies (+62%) and Pampers (+118%) driving category growth [2] Tissue Products - The GMV for tissue products on Tmall rose by 22% year-on-year, with major brands like Vinda (+26%) and Heart to Heart (+46%) showing upward sales trends [2] Investment Recommendations - The report recommends continued investment in the personal care sector, highlighting the rapid growth of local brands and their expansion into various online and offline channels [2]