转自：成都日报锦观 该男子的这一经历迅速引发不少消费者共鸣，大家纷纷在评论区分享自己的经历：袜子"拍一发二"到手 一双，客服说拍一双发两只；之前买塑料袋从来不数，有次买了"200只塑料袋"后数了一下，发现只有 60个，客服说200只是型号；买304不锈钢铲子，收到后没有304标志，客服说304不是不锈钢材质而是商 品编号…… 记者调查 有商家抽纸按"张"卖 记者在多个网购平台搜索了袜子、鞋垫、抽纸等商品。例如，在商品信息页上，袜子和鞋垫的数量单位 不是常用的"双"而是"只"，或者直接被隐去。有的袜子商品页面写着"买50送50"，实际上100只也就50 双袜子。 有的商品宣传"注水"更为厉害。一个发热鞋垫的封面图用醒目大字写着"买40发80片"，点进去产品详细 信息为"买鞋垫【买40送40】送暖足贴（发80片）"。该信息看起来好像是到手80片鞋垫的意思，但记者 咨询客服后才了解到，若拍下该商品，实际上到手20双鞋垫+20双暖足贴。 你以为的是"10-9枚卤蛋"到手发现只有1枚 客服:中间是减号 律师：玩"文字游戏"涉嫌消费欺诈 你以为的"买50送50"是100双袜子，到手却是50双；你看到的"10-9枚卤蛋"以 ...

这是半佛仙人的第1937篇原创 1 我最近沉迷逛沃尔玛App。 对，你没看错。 是沃尔玛，App。 这两个词搁一块儿就很诡异。 用毛线织二维码，拿搪瓷缸冲生椰拿铁。 就，各种挨不到的词挨一起了。 沃尔玛这三个字，难道不应该和大卖场彻底锁死吗？ 冷气、推车、试吃台、熟食区飘来的烤鸡味。 怎么就变成手机里一个图标了？ 难道烤鸡味可以靠推送通知让我闻吗？ 现在手机已经这么先进了吗？ 但说起来，我已经快三年没走进过沃尔玛了。 不是讨厌它啊，就是……忘了。 忘了它还在了。 不是沃尔玛不好，而是生活早不给人推着购物车闲逛的奢侈了。 即时零售的App太多了，我手指一滑，东西半小时后就到门口。 快得连后悔都来不及，便宜得连怀疑都懒得有。 我以为沃尔玛……大概率要被我弄丢了。 没想到，它钻我手机里了。 可恶。 还是没能逃出去沃尔玛的宇宙啊。 2 那些年里，沃尔玛给我的不是商品，是一种不用解释、不用表演、不用防备的松弛。 我不用猜这牛奶是不是兑水了？这纸巾是不是劣质回收料？ 它的选品逻辑简单到粗暴。 要么便宜，要么好，要么又便宜又好。 我不担心踩坑，不用怀疑它选品靠不靠谱，配料表干不干净。 因为没有顾虑，所以才能足够松弛。 因为 ...

Core Insights - The current business environment has shifted from a growth phase to a contraction phase, making it increasingly difficult for companies to sustain growth [2][4] - Traditional methods of customer acquisition and retention are no longer effective, as evidenced by declining revenues and increasing closure rates in various sectors, including the restaurant industry [4][6] - Successful businesses are rethinking their entire value chain rather than just focusing on customer conversion rates [6][10] Industry Trends - The restaurant industry is experiencing a significant decline, with the number of restaurants in China projected to drop from 9 million to 7.7 million by 2024, and a 5.1% revenue decrease in Beijing [4] - E-commerce is facing rising costs for customer acquisition, indicating a need for businesses to adapt their strategies to maintain long-term growth [4][19] Business Models - Companies like Sam's Club and Costco have successfully implemented a membership model that filters out price-sensitive customers, allowing them to focus on high-value consumers and streamline their product offerings [8][10] - The domestic brand Zhihui has redefined the value of everyday products, such as tissue paper, by emphasizing quality and aesthetics, leading to significant sales growth [12] - Luckin Coffee has established a highly digitalized supply chain that allows it to maintain a competitive edge despite market challenges [14] Strategic Focus - Businesses are increasingly prioritizing customer loyalty and long-term value over short-term sales, as seen in the restaurant industry where operators focus on deepening relationships with existing customers [15][19] - Retailers like Pang Donglai are restructuring their supply chains to connect directly with manufacturers, enhancing transparency and customer decision-making [17] - The shift in e-commerce from focusing on gross merchandise volume (GMV) to customer lifetime value (LTV) reflects a broader trend towards sustainable business practices [19][21]

2025年11月11日，银川首家"胖改店"——物美超市阅彩城店正式开业，当天上午九点，顾客们纷纷涌入 卖场，在烘焙、鲜食和胖东来自主品牌专区前驻足挑选。 这家看似普通的超市，实则是银川借鉴胖东来经营模式的"学习胖东来自主调改店"（简称"胖改店"）之 一。从9月19日吴忠万达店开业头两天客流量超5万人次，到如今银川"胖改店"陆续亮相，这种新型零售 形态正悄然改变着宁夏的消费市场格局，也为整个零售行业带来了深刻启示。 "胖东来模式"并非简单形式模仿，而是回归商业本心，致力于构建与消费者之间牢固的信任桥梁。在消 费增长放缓的今天，这种经营理念的转变尤为可贵。 图据宁夏新闻网 走进银川胖改店，9.9元、19.9元的鲜切花专区首先带来清新气息。这一胖东来标志性场景的引入，为购 物增添了仪式感，让超市不再是单纯的采购场所，更成为感受鲜活生活气息的空间。 "我们还是新手，服务不周，但在努力"的暖心提示，悬挂在熟食区柜台。这样真诚的表达，与传统商超 中过度营销形成鲜明对比。 胖东来模式之所以成功，还因为员工的幸福感直接关系到消费者的体验感。在员工待遇普遍不佳的零售 行业，胖东来却将50%的股份分给了基层员工，40%的股权分给 ...

Core Points - The article discusses the journey of Tang Shangjun, a student who took the college entrance examination 16 times and finally got admitted to South China Normal University at the age of 35 [10][12]. Group 1: Personal Background and Achievements - Tang Shangjun has gained significant attention on social media, with 940,000 followers on Douyin and a product showcase featuring 92 items, primarily daily necessities [7]. - He expressed that his long experience as a repeat examinee has become a "double-edged sword," leading to both valuable experiences and challenges in his future career [10]. - Despite his struggles, he plans to pursue a career in education, reflecting on the limitations his age imposes on his job prospects [10][12]. Group 2: Business Ventures and Trademark Registration - The name "Tang Shangjun" has been applied for trademark registration by multiple entities, including Hubei Tang Shangjun Education Technology Co., Ltd., which was established in April 2025 and has since been dissolved [7]. - The registered capital of Hubei Tang Shangjun Education Technology Co., Ltd. was 500,000 RMB, and its business scope included software development and digital cultural creative software [7]. Group 3: Future Aspirations and Challenges - Tang Shangjun plans to pursue a master's degree at Tsinghua University and is considering entrepreneurship during his university years [12]. - He acknowledges the difficulty of finding a job upon graduation due to his age, as he will be nearly 40 years old [12]. - He encourages students and parents to consider personal interests when choosing majors, rather than solely focusing on job market trends [13].

Core Viewpoint - The article discusses the journey of Tang Shangjun, a student who took the college entrance examination 16 times and finally got admitted to South China Normal University at the age of 35, highlighting the challenges and experiences faced by non-traditional students in the education system [15][19]. Group 1: Personal Journey - Tang Shangjun has participated in the college entrance examination 16 times, achieving a score of 601 in the 2024 exam, which led to his admission to South China Normal University [15]. - He expressed feelings of confusion and frustration regarding his future career prospects, attributing these feelings to his age and the limitations it imposes on his opportunities [13]. - Despite his struggles, he plans to pursue a graduate degree at Tsinghua University and aims to start a business during his university years [17][19]. Group 2: Social Media Presence - Tang has gained significant attention on social media, with 940,000 followers on Douyin and a product showcase featuring 92 items, primarily daily necessities [9]. - His public engagement has seen a decline in interaction, with video likes dropping from over 100,000 to around 10,000 to 20,000 in recent months [19]. Group 3: Business Ventures - A trademark application for "Tang Shangjun" has been filed, with various companies involved, including Hubei Tang Shangjun Education Technology Co., Ltd., which was established in April 2025 but has since been dissolved [9][12]. - The trademark applications cover a range of categories, including office supplies and advertising sales, indicating potential business interests in educational and consumer products [9][10].

Core Insights - Tang Shangjun, a 36-year-old individual who has taken the college entrance examination 16 times, is actively engaging with his audience on social media by introducing his team and sharing experiences related to university life [1] Group 1 - Tang Shangjun has a significant following on Douyin, with 940,000 fans [1] - The product offerings in his online store include 92 items, primarily consisting of daily necessities such as tissue paper and garbage bags [1] - Tang's team members are his university alumni, and they plan to interact with their audience every weekend through live streaming [1]

Core Viewpoint - The younger generation is increasingly rejecting the traditional shopping frenzy of "Double Eleven," opting for more rational and minimalistic consumption habits, reflecting a shift in consumer behavior from previous generations [2][3][5]. Group 1: Changing Consumer Behavior - The main consumer demographic for Double Eleven has shifted from older generations (70s and 80s) to younger generations (90s and 00s), leading to changes in shopping habits [2][3]. - Younger consumers exhibit a mix of extravagance and frugality, focusing on psychological satisfaction rather than material possession [2][3]. - Many young consumers express frustration with the current shopping strategies employed during Double Eleven, feeling manipulated by pricing tactics and complex promotional schemes [3][5]. Group 2: Experiences and Reflections - Consumers report feeling overwhelmed by the extensive pre-sale processes and the perceived need to engage in complex shopping strategies to secure discounts [3][5]. - There is a growing sentiment among young consumers that the excitement of past Double Eleven events has diminished, with many preferring to avoid participation altogether [3][5]. - The experience of shopping has transformed from a thrill to a chore, with many consumers now prioritizing the enjoyment of the shopping experience over simply finding the best deals [3][5]. Group 3: Minimalism and Rational Consumption - Many young consumers are now focused on decluttering and reducing excess, leading to a more thoughtful approach to shopping [5][6][7]. - Individuals are increasingly aware of their consumption patterns, often choosing to sell or donate unused items before making new purchases [7][8]. - The trend towards minimalism is evident as consumers express a desire to avoid impulsive buying and instead seek out experiences or products that truly add value to their lives [7][8]. Group 4: Market Dynamics - The availability of desired products during Double Eleven has become a significant concern, with many consumers reporting that popular items sell out quickly, leading to disappointment [8][9]. - The perception of value has shifted, with consumers questioning whether the discounts offered during Double Eleven are genuinely worthwhile compared to other purchasing options [8][9]. - The rise of second-hand markets and rental options is becoming more appealing to younger consumers, who are looking for cost-effective alternatives to traditional shopping [10].

Core Insights - The report from the China Internet Network Information Center indicates that as of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among the elderly [1] - The China Consumers Association highlights that in the first half of 2025, complaints related to elderly consumer traps and chaotic private domain marketing will be major issues [1] - The rise of private domain live streaming, which operates outside traditional e-commerce platforms, poses significant risks for elderly consumers, who are often targeted by deceptive marketing tactics [2][3] Group 1: Elderly Internet Usage - The elderly population is increasingly engaging in online activities such as learning, communication, shopping, and entertainment, but they are also vulnerable to scams and traps set by unscrupulous businesses [1] - The private domain live streaming model, which lacks regulatory oversight, is particularly concerning as it allows for deceptive practices that can exploit elderly consumers [2][3] Group 2: Private Domain Live Streaming - Private domain live streaming is characterized by its operation outside major platforms like WeChat and Taobao, making it difficult for consumers to seek recourse in case of fraud [2] - The model is appealing to businesses due to less stringent regulations and the potential for high profits, especially when targeting elderly consumers [3][6] Group 3: Consumer Behavior and Vulnerabilities - Elderly consumers are often drawn into private domain live streaming due to feelings of loneliness and a desire for social interaction, leading to compulsive purchasing behaviors [4][5] - The marketing strategies employed in these live streams often include emotional manipulation and the creation of false narratives, which can mislead elderly consumers into making poor purchasing decisions [3][5] Group 4: Regulatory Recommendations - Experts suggest that regulatory bodies need to clarify the responsibilities of various stakeholders in private domain live streaming, including content creators and platforms, to protect elderly consumers [7] - Recommendations include mandatory disclosure of business information, retention of live stream content for accountability, and the establishment of special protections for elderly consumers [7][8]

Core Insights - The report from the China Internet Network Information Center indicates that as of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among the elderly [1] - The China Consumers Association highlights that in the first half of 2025, complaints related to elderly consumer traps and chaotic private domain marketing will be major issues [1] - The rise of private domain e-commerce, particularly targeting the elderly, has led to various deceptive practices that exploit their vulnerabilities, such as fake personas and health anxiety [2][3] Group 1: Private Domain E-commerce - Private domain live streaming is characterized by a lack of platform oversight, allowing sellers to evade regulations and create a "脱平台" (脱离平台) model that complicates consumer protection [3][6] - The private domain live streaming market is growing rapidly, with a projected year-on-year increase of 8.69% in transaction volume for 2024 [6] - Many elderly consumers are drawn into private domain live streaming through tactics that exploit their loneliness and health concerns, leading to impulsive purchases of overpriced or substandard products [5][6] Group 2: Consumer Vulnerabilities - Elderly consumers are often targeted based on their demographic characteristics, such as being "老漂族" (elderly migrants), which makes them more susceptible to manipulation through live streaming [5] - The lack of regulatory oversight in private domain e-commerce creates a vacuum where deceptive practices can flourish, making it difficult for consumers to seek redress [6][7] - Experts suggest that regulatory bodies need to clarify the responsibilities of various stakeholders in private domain live streaming to protect elderly consumers effectively [7]