Core Insights - The article highlights the efforts of the People's Bank of China in Baiyin City to enhance financial services for the elderly population, referred to as the "silver-haired group" [2][6] - It emphasizes the implementation of a series of measures aimed at improving payment services and financial accessibility for senior citizens [4][5] Group 1: Service Initiatives - The Postal Savings Bank of China provided personalized service by sending staff to assist an elderly customer with a frozen bank account, demonstrating a commitment to customer care [1] - The People's Bank of China has established a green channel for elderly customers, ensuring they receive timely assistance and support [4][5] - Financial institutions are encouraged to implement "warm-hearted" service modes, including the use of mobile devices for on-site assistance [5] Group 2: Financial Product Engagement - Elderly individuals in Baiyin City have a high savings capacity, with a total deposit balance of 32.2% of the city's personal deposits, indicating significant financial potential [6] - The preference for low-risk financial products among the elderly is evident, with 33.47% of national bonds and 31.42% of wealth management products sold to this demographic [6] Group 3: Training and Awareness - Banks are conducting regular training for staff to enhance their ability to identify and respond to the needs of elderly customers, particularly in preventing financial fraud [9] - There is a focus on community outreach to raise awareness about financial scams targeting the elderly, ensuring their financial security [9] Group 4: Infrastructure and Accessibility - The People's Bank of China has guided financial institutions to improve accessibility for elderly clients, including the installation of barrier-free facilities and the provision of home service options [4][5] - The implementation of "warm-hearted" banking apps and self-service machines tailored for elderly users has been completed across 269 bank branches [5]