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鲜卤的24小时竞速:揭秘绝味鸭脖背后的智能供应链密码
Yang Shi Wang· 2025-07-21 02:00
Core Viewpoint - The article highlights the efficient supply chain management of Juewei Foods, which ensures the freshness and quality of its products through a 24-hour delivery system, supported by advanced technology and logistics [1][28]. Group 1: Supply Chain Efficiency - Juewei Foods operates over ten thousand stores and achieves a GMV exceeding 10 billion, relying on a robust supply chain to maintain product quality and rapid delivery [1][28]. - The company promises a 24-hour delivery from production to store, ensuring that products are fresh and ready for customers [5][27]. - The supply chain includes a fully automated and intelligent production process, which enhances efficiency and maintains product quality [10][22]. Group 2: Technological Integration - Juewei Foods employs advanced automation and smart monitoring systems in its production facilities to ensure consistent quality and safety [10][20]. - The company has implemented a comprehensive cold chain logistics system, which includes GPS temperature control to monitor conditions during transportation [20][22]. - The integration of technology allows for real-time tracking of inventory and logistics, ensuring timely deliveries to stores [17][20]. Group 3: Market Innovation - Juewei Foods has initiated a night snack festival to enhance consumer engagement, utilizing its supply chain advantages to create immersive experiences [29][30]. - The company has successfully transformed traditional consumption scenarios by introducing innovative marketing strategies, such as pop-up stores and themed events [29][30]. - The launch of new products, like the signature secret recipe crayfish, aims to further embed the brand into social dining experiences [30].