Core Viewpoint - Juewei Duck Neck is expanding into the fast food sector with the launch of a new brand called "Juewei Bao Bao," targeting office workers in Shenzhen's Kexing Technology Park [1][5]. Group 1: Brand and Store Concept - "Juewei Bao Bao" represents a significant departure from traditional Juewei Duck Neck stores, featuring a vibrant green and white design that emphasizes its fast-casual dining concept [1][3]. - The store retains elements of the Juewei brand, such as a dedicated area for selling traditional snacks like five-spice duck neck and signature duck spine [3]. Group 2: Product Offerings - The menu includes upgraded versions of traditional products, such as transitioning from "cold marinated" to "hot pot" dishes, with signature items like Spicy Duck Pot and Flavorful Black Duck Pot [3]. - New offerings include a variety of dishes like Stir-fried Beef Pot and Pickled Cabbage with Pork Intestines Pot, alongside home-style stir-fried dishes and marinated rice, catering to consumer dining needs [3]. Group 3: Pricing Strategy - Juewei Bao Bao adopts a budget-friendly pricing strategy, with small portions of signature pots priced at 26.9 yuan and large portions at 48 yuan; other dishes range from 12.9 to 32.9 yuan [3]. Group 4: Expansion Plans - Currently, Juewei Bao Bao is testing its first store in Shenzhen, with plans for additional locations in South and East China expected next year [5]. - This is not the first new store format for Juewei, as it previously launched "Juewei Plus" and "Juewei Fresh Marinated" stores, indicating a trend of diversifying its business model [5]. Group 5: Industry Trends - The company's cross-industry moves reflect a strategic response to industry trends, aiming to break through market saturation and enhance consumer engagement by expanding dining experiences [5].