报告由艾媒咨询通过市场调查、行业访谈及大数据分析等方法编制，梳理了 2025-2026 年中国坚果炒货市场的发展背景、现状、消费需求及未来趋势，指出 该市场正依托消费升级与健康理念实现稳步扩容，未来发展兼具潜力与挑战。 市场发展迎来多重利好驱动，消费水平升级、健康观念转变与礼物经济崛起成为核心推力。2024 年中国居民人均消费支出与健康素养水平均稳步提升，坚 果的营养价值被广泛认可，且 65.32% 的消费者将补充营养列为购买考量因素；同时 2027 年中国礼物经济市场规模预计达 16197 亿元，39.58% 的消费者因 送礼购买坚果炒货，双重属性推动市场发展。产业链方面，上游涵盖树生坚果、草本籽类等原材料供应，中游是洽洽、三只松鼠等生产型与平台型企业，下 游则包含线上电商、线下商超等多元销售渠道。 市场规模呈持续增长态势，2024 年中国坚果炒货市场规模突破 3000 亿元，预计 2029 年将达 4283 亿元，5 年形成超千亿增量，同时其在休闲食品领域的地 位持续提升，2024 年电商平台市场份额升至 31.9%，并成为新春礼盒购买首选品类。产品端，健康化成为创新核心，头部企业纷纷布局低 GI、零添加 ...

Group 1: Industry Overview - The "Special Agricultural Products Cooperation Development and Cross-Border E-commerce Dialogue" was attended by over 100 representatives from various countries, local governments, and businesses, highlighting the importance of cross-border collaboration in the agricultural sector [1] - Anhui province is recognized as a major producer of nuts, with significant cultivation areas for pecans (650,000 acres), walnuts (404,000 acres), and fragrant nuts (125,000 acres), establishing a robust foundation for the nut industry [1] - Anhui Hefei is known as the "Capital of Nut Snacks" in China, having hosted 18 international exhibitions, making it a key player in the global nut industry [1] Group 2: Company Highlights - Qiaqia Foods, a benchmark enterprise in Anhui's nut industry, has innovated in nut preservation technology and has been recognized as a leading Chinese brand, contributing to the internationalization of Chinese products [2] - Qiaqia has established a global presence with 1 million acres of sunflower planting bases and over 20,000 acres of nut planting bases, along with 11 factories, including one in Thailand, selling products in nearly 70 countries and regions [2] - The brand has achieved a brand value of 52.678 billion yuan, ranking in the Asia Brand 500 for multiple years and being recognized as a favorite Chinese brand among foreigners [3]