Core Viewpoint - The article highlights the strategic missteps of GoodWe in the photovoltaic and energy storage sectors, particularly in market strategy, business focus, and product development, leading to significant financial losses and a decline in overseas revenue [1][4][5]. Market Strategy - GoodWe has missed the opportunity in the overseas energy storage market, particularly as European demand surged, while the company has reduced its overseas operations [1][4]. - The company's overseas revenue dropped from 58.88% in 2023 to 29.67% in 2024, with projections indicating a further decline to 25.62% in the first half of 2025 [8][9]. Business Strategy - GoodWe has shifted its focus to the domestic distributed market, which has the lowest profit margins, contrary to the high-margin energy storage sector [1][4]. - The company reported a revenue of 40.86 billion with a net loss of 166 million in the first half of 2025, contrasting sharply with a net profit of over 800 million in 2023 [4][7]. Product and R&D Strategy - GoodWe's R&D investment is significant, with 5.51 billion allocated in 2024, but the conversion efficiency of these investments has been slow [11][12]. - The company is working on 22 projects with a total expected investment of 1.19 billion, but the market strategy appears reactive rather than proactive [12][15]. Competitive Landscape - GoodWe faces increasing competition in the Australian market, where it has fallen out of the top three brands due to aggressive pricing and product offerings from competitors [13][16]. - The company’s comprehensive energy management platform aims to integrate various energy solutions, but it lacks the necessary ecosystem collaboration to achieve its goals effectively [16][19].