Core Viewpoint - Energy storage is emerging as a new direction in the energy market, replacing power batteries, with significant growth in the performance of several energy storage companies in the first three quarters of the year [1]. Group 1: Company Performance - Yangguang Electric achieved a net profit of 11.881 billion yuan, a year-on-year increase of 56.34% [1]. - GoodWe, known as the "leader in household storage," reported a revenue of 6.194 billion yuan, a year-on-year increase of 25.3%, and a net profit of 81.12 million yuan, a staggering increase of 837.57% [2][3]. - In Q3, GoodWe's revenue was 2.108 billion yuan, up 17.42% year-on-year, with a net profit of 97.72 million yuan, up 200.83% [2]. Group 2: Market Challenges - Despite significant growth, GoodWe's net profit remains marginal, primarily due to previous losses and industry challenges, placing it at the bottom among major inverter companies [3]. - GoodWe's stock performance has been lackluster, with a year-to-date increase of only 28%, and its market value has evaporated by over 44 billion yuan from its peak [4]. - The company has faced a decline in overseas revenue, dropping from 43.29 billion yuan in 2023 to 19.99 billion yuan in 2024, with overseas revenue accounting for only 29.67% of total revenue [12]. Group 3: Strategic Shifts - GoodWe has shifted its focus to the domestic market, increasing investment in "household systems," which saw a sales volume of nearly 960 MW in 2024, but this segment has a lower profit margin of 14.11% compared to other products [15]. - The company is betting on the comprehensive energy management WE platform, which represents its largest investment project, although it is still in the early stages of development [16].

Core Viewpoint - The article highlights the strategic missteps of GoodWe in the photovoltaic and energy storage sectors, particularly in market strategy, business focus, and product development, leading to significant financial losses and a decline in overseas revenue [1][4][5]. Market Strategy - GoodWe has missed the opportunity in the overseas energy storage market, particularly as European demand surged, while the company has reduced its overseas operations [1][4]. - The company's overseas revenue dropped from 58.88% in 2023 to 29.67% in 2024, with projections indicating a further decline to 25.62% in the first half of 2025 [8][9]. Business Strategy - GoodWe has shifted its focus to the domestic distributed market, which has the lowest profit margins, contrary to the high-margin energy storage sector [1][4]. - The company reported a revenue of 40.86 billion with a net loss of 166 million in the first half of 2025, contrasting sharply with a net profit of over 800 million in 2023 [4][7]. Product and R&D Strategy - GoodWe's R&D investment is significant, with 5.51 billion allocated in 2024, but the conversion efficiency of these investments has been slow [11][12]. - The company is working on 22 projects with a total expected investment of 1.19 billion, but the market strategy appears reactive rather than proactive [12][15]. Competitive Landscape - GoodWe faces increasing competition in the Australian market, where it has fallen out of the top three brands due to aggressive pricing and product offerings from competitors [13][16]. - The company’s comprehensive energy management platform aims to integrate various energy solutions, but it lacks the necessary ecosystem collaboration to achieve its goals effectively [16][19].