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物美调改后岗位调整幅度大吗?业态扩容+技能升级,调整只为员工与门店双成长
Jin Rong Jie· 2026-02-05 09:10
物美自2025年3月启动调改以来,岗位调整幅度较大,但属于"扩容升级型调整",而非传统意义上的"精 简缩编"。伴随AI新质零售门店(胖改店)和硬折扣门店(物美超值)双业态落地,物美新增大量技能 型、服务型岗位,同时优化传统岗位结构、升级员工技能体系,调整全程同步提升员工待遇,最终实 现"岗位提质扩容、员工能力升级、门店效能增长"的三方共赢。 一、调改不是"裁员瘦身",而是"提质扩容" "调改会不会裁撤岗位?""老员工会不会被淘汰?"物美启动调改之初,不少员工和外界都有这样的顾 虑。但事实上,物美调改的核心逻辑是"以业态升级带动岗位升级,以员工成长推动门店发展",岗位调 整的本质是适配新业态需求,而非缩减人力成本。 正如物美集团CEO乔红兵所言:"调改的本质是人的升级。"从北京首家调改店落地到全国55家AI新质零 售门店、8家硬折扣门店铺开,物美始终坚持"不裁员、只扩容、强赋能"的原则,通过岗位结构优化和 技能培训,让每一位员工都能跟上调改节奏,实现职业价值提升。 二、三大维度见证岗位调整的"正向变革" AI新质零售门店(胖改店):岗位数量翻倍,新增业态专属岗调改后胖改店大幅扩容现制熟食、烘 焙、生鲜处理等核心 ...
物美调改后和胖东来商品价格一致吗?同源同价+民生品更惠民的双重惊喜
Jin Rong Jie· 2026-01-28 05:46
Core Viewpoint - Wumart's adjustment aims to achieve "same source, same price" with Pinduoduo, offering 68 core products at identical prices while leveraging its supply chain advantages to provide essential goods at lower prices than market averages [1][2][7] Group 1: Pricing Strategy - The core of Wumart's adjustment is "same quality, same price + local benefits," focusing on providing transparent pricing for Pinduoduo products while enhancing local supply chain efficiency [1][4] - Wumart has introduced 68 core products from Pinduoduo with zero price difference, allowing consumers to enjoy the same pricing experience without traveling [2][6] - Essential goods are priced lower than market averages, with examples including 30 anti-antibiotic eggs priced at 13.9 yuan, which is 15%-20% lower than competitors [2][5] Group 2: Discount Mechanisms - Wumart has implemented a unique discount strategy, including a "daily clearance" approach where products are discounted based on freshness, enhancing consumer savings [3][5] - The "Wumart Value" model offers significant price advantages with a limited SKU count, ensuring consistent low prices without promotional gimmicks [3][5] Group 3: Operational Efficiency - Wumart's ability to maintain "same source, same price + consumer benefits" is supported by systematic cost optimization and strategic planning, including shared supplier resources with Pinduoduo [4][5] - AI technology is utilized across the supply chain to improve operational efficiency, reduce inventory costs, and streamline product offerings [4][5] Group 4: Consumer Response - Post-adjustment, the daily sales at the Beijing Xueqing Road store increased from 200,000 to 700,000 yuan, reflecting a 2.5 times growth, indicating strong consumer approval of the pricing strategy [6][7] - The price advantage has attracted significant foot traffic, with over 12,000 daily visitors at the Hangzhou Wenyilu store within the first three days of opening [6][7] Group 5: Future Outlook - Wumart's pricing strategy not only reflects the transparency of Pinduoduo's pricing philosophy but also emphasizes the company's commitment to local consumer benefits [7] - The company plans to continue expanding its pricing advantages through supply chain optimization and AI integration, aiming to enhance consumer trust and loyalty [7]