"胖改" 的核心逻辑是优化而非涨价，物美对米面油、生鲜、日用品等民生刚需品类，始终保持价格稳 定与充足供给。调改后，30 枚无抗鸡蛋仅售 13.9 元，12 瓶矿泉水低至 5.5 元，1L 装非转基因大豆豆浆 仅需 5.9 元，这些高频刚需商品的定价均低于市场平均水平。生鲜区更是诚意满满，早市大白菜 0.65 元 / 斤、西葫芦 1.85 元 / 斤，丹东久久草莓 29.8 元 / 斤，既保障新鲜度又兼顾性价比，每日新鲜配送、当 日出清的机制，让消费者买得放心、吃得安心。对比第三方价格监测数据，物美粳米、鲜猪肉、西红柿 等民生商品价格，均处于同行业低位，真正守住了百姓 "菜篮子" 的性价比底线。 核心商品：对标同质同价，品质不打折 针对消费者关注的胖东来同源商品，物美官方明确承诺："引进商品价格与胖东来保持一致"，通过深度 合作打通供应链，让消费者无需远行就能以同等价格享受优质商品。调改后门店商品结构接近胖东来 80%-90%，68 款胖东来自营商品同步上架，从烘焙点心到家居百货，品质对标、价格同源。以网红单 品为例，现制肉蛋堡、核桃满满面包等明星产品，价格与胖东来持平，却能让更多城市消费者便捷购 买，实现 ...

在昆明市持续推进促消费、扩内需，着力激发市场活力、优化消费环境的政策背景下，本地零售市场迎来新一轮品质升级热潮。继全国多地永辉超市开 展"学习胖东来"式调改并取得积极市场反响后，12月12日，永辉超市在昆明市场的又一重要布局——呈贡吾悦店，经过全面调改后正式焕新开业。 同时，门店大幅提升了现制现售商品占比，烘焙与熟食区域面积占比从5%跃升至13%。网红意式丹麦香肠卷、添加了满满核桃与乳酪的"核桃满满"面包， 以及本地特色的傣味鸡爪、秘卤肉肠等，共同营造出诱人的卖场"烟火气"。 为满足消费者对高质价比品牌商品的追求，门店专门设立了胖东来自有品牌专区，引入了包括DL啤酒、自由·爱白酒、DL果汁、DL燕麦片等70余款人气商 品。同时，永辉自有品牌"品质永辉"系列也强势亮相，例如品质永辉头道特级生抽，仅萃取第一道原汁，采用传统工艺足期发酵，实现特级品质与减盐健 康；YONGHUI东北长粒香大米产自黄金水稻带，以产地优势保障米粒饱满、口感香甜，持续赢得消费者信赖。 该店位于昆明市呈贡区吾悦广场购物中心负一楼，经营面积近2400平方米，是永辉在昆明的第四家"胖改店"，此番调改旨在深度对接春城市民对美好生活和 高品质消费的 ...

Core Insights - Wumart Supermarket has opened two new "Learning from Pang Donglai" stores in Haidian, featuring seasonal products and enhanced services to cater to local residents [1] Product Strategy - The new stores have introduced 70% new products, maintaining high standards in product selection and category ratios, closely aligning with the product structure of Pang Donglai [3] - The focus on seasonal offerings includes an expansion of ready-to-eat meals, baked goods, and fresh produce, emphasizing "autumn nourishment" and "family comfort food" [3][4] Customer Experience - The stores provide a "one-stop" solution for autumn meals, with popular items like Beijing roast duck and various warm dishes available for sampling [4][5] - Enhanced service features include a self-service area with free hot tea, drinking water, microwaves, and health monitoring tools, improving customer convenience [12] Operational Changes - The fresh food section has been upgraded with a focus on seasonal specialties and quality, implementing a "daily clearance" mechanism to ensure freshness [9] - The product range in the general merchandise category has been reduced from 6,500 to 2,600 items, allowing for a more refined and detailed product classification [7] Employee Welfare - Employee benefits have been improved, with salaries increasing by 30% to 50%, and new hires receiving 10 days of paid annual leave, alongside profit-sharing opportunities [12] Market Positioning - The new stores are strategically located to serve both local residents and travelers, with dedicated areas for local specialties and seasonal products [11][13]

Core Viewpoint - Metro's first "Fat Reform" store in China, located in Beijing's Haidian District, marks a significant shift towards enhancing its to C business and local adaptation, following the model of successful competitors [1][11]. Group 1: Store Renovation and Offerings - The Four Seasons Qing store underwent minor renovations, maintaining its original style while introducing a dedicated area for popular products and a significant upgrade in the toy section, including trendy collectibles [3][4]. - The store's product count was streamlined to approximately 8,000 SKUs, with a 55% replacement rate, significantly increasing the variety of baked goods and ready-to-eat items by nearly six times compared to before the renovation [6][11]. - A new live seafood section was introduced, responding to consumer demand, which was previously limited to seasonal offerings [4][6]. Group 2: Customer Experience and Services - The store has enhanced customer service, including free meat slicing and on-site seafood processing, which has been well-received by customers [7][10]. - Additional convenience services such as ice, packaging materials, and health monitoring facilities have been implemented, improving the overall shopping experience [10][11]. - The store has adopted an "uninterrupted shopping" policy, eliminating promotional noise to create a more immersive shopping environment [10]. Group 3: Strategic Direction and Market Positioning - Metro's shift towards a more consumer-oriented approach reflects a broader trend in the retail industry, where competition is intensifying [11][12]. - The company aims to attract younger consumers by introducing trendy products and collaborating with popular brands, enhancing its appeal in a competitive market [12][14]. - The successful implementation of the "Fat Reform" model in the Four Seasons Qing store is seen as a critical milestone for Metro's ongoing localization and innovation efforts [14].