事件：2025年8 月21 日，顺网科技发布2025 年半年度报告。25H1 公司实现营业收入10.10 亿元，同比 增长25.09%；实现归母净利润1.62 亿元，同比增长69.22%，业绩表现亮眼；扣非后净利润为1.40 亿 元，同比增长54.21%。公司25Q2 单季度表现整体稳健，营业收入实现4.32 亿元，同比增长9.3%，增速 受到正常季节性淡旺季影响波动；25Q2 归母净利润达8,804.79 万元，同比大幅增长109.61%；扣非归母 净利润为7,633.06 万元，同比增长93.2%，主营业务盈利质量较高。毛利率方面，2025Q2 为46.16%，同 比提升6.47pcts，环比25Q1 提升12.85pcts。25Q2 归母净利率达到20.37%，同比大幅提升9.75pcts，环比 提升7.66 pcts，盈利能力进一步增强，业绩表现较为亮眼。 点评： 25H1 网络广告与增值业务高增受益于游戏产品周期向好，端游市场向好带来的产品上线前广告投放预 算增加。25H1 公司网络广告及增值业务收入达8 亿元，同比增长30.99%，增速高于公司整体营收增速 25.09%。增长核心受益于游戏行业整体 ...

Group 1: Company Performance - The company achieved a revenue of 101,025.41 million yuan in the first half of 2025, representing a year-on-year growth of 25.09% [3] - The net profit attributable to shareholders was 16,151.56 million yuan, with a year-on-year increase of 69.22% [3] - The company's network advertising and value-added services generated a revenue of 80,038.32 million yuan, growing by 30.99% year-on-year [5] Group 2: Industry Overview - The domestic gaming market's actual sales revenue reached 168 billion yuan in the first half of 2025, with a year-on-year growth of 14.08% [4] - The number of gaming users in China was approximately 679 million, reflecting a growth of 0.72% [4] - The online service industry, including esports hotels, had a total of 107,300 operating entities, with a revenue scale of 48.95 billion yuan in the first half of 2025 [4] Group 3: Product Development - The company launched the "Net Maintenance Master 9300" in August 2025, featuring AI technology for enhanced gaming performance and operational efficiency [6] - The product offers near-zero game startup time and includes a smart maintenance system for real-time monitoring and automatic updates [6] Group 4: Event Participation - The 22nd ChinaJoy exhibition took place from August 1 to 4, 2025, covering an area of 135,000 square meters and attracting 410,300 visitors [7] - The event featured 313 BTOC exhibitors and 486 BTOB exhibitors, showcasing a diverse range of entertainment and gaming products [7] Group 5: Future Strategy - The company aims to deepen its focus on the esports sector and enhance cultural and technological innovation integration [11] - Plans include exploring cutting-edge technologies and expanding into computing power and artificial intelligence sectors [12]