Core Insights - The article highlights the entrepreneurial spirit and innovative marketing strategies of the company 台铃, led by its founder and CEO, 孙木楚, who emphasizes direct engagement with consumers through live streaming and social media [1][3][6]. Company Overview - 台铃 has achieved an annual revenue of 12 billion yuan (approximately 1.2 billion USD) [1]. - The company has expanded its product offerings to include electric bicycles, electric motorcycles, and electric tricycles, with a production capacity exceeding 15 million units annually [21]. - 台铃 is currently the only company among the top four electric two-wheeler manufacturers in China that has not yet gone public [21]. Marketing and Sales Strategy - The company has embraced live streaming as a marketing tool, with 孙木楚 personally engaging in live broadcasts, which has significantly increased the company's online presence and sales [6][22]. - In 2023, the company reported a monthly sales figure of 100 million yuan (approximately 14 million USD) on Douyin (the Chinese version of TikTok) [6]. - 台铃's live streaming efforts have resulted in a follower increase of 60,000 on their platform after a major cycling event [5]. Product Development and Innovation - 台铃 focuses on long-range and smart technology for its electric vehicles, with a market share of 12.6% in the domestic electric two-wheeler market, ranking third behind 雅迪 and 爱玛 [10]. - The company has developed over 1,000 patents, enhancing the efficiency and range of its electric vehicles, with a goal of achieving 75 kilometers per kilowatt-hour as a standard for energy-efficient electric vehicles [10][11]. - Recent product launches include the CITYRIDE series, which features smart technology and user-friendly designs tailored to modern consumers [12][13]. Partnerships and Collaborations - 台铃 has established partnerships with leading technology firms, including Huawei, to enhance its smart vehicle capabilities [14][15]. - The company is also collaborating with BYD and 中科华芯 to advance battery technology and smart features in its electric vehicles [16]. Financial Performance - 台铃's sales revenue has surged from 3 billion yuan to 12 billion yuan over four years, indicating strong growth and market demand [18]. - The company reported a year-on-year sales growth of 11.9% in the first half of 2023 [21].