近期市场消息显示，年营收超120亿元的电动两轮车头部企业台铃，已正式启动上市辅导，计划于2026年赴港上 市。 若此举成功，台铃将成为继雅迪、爱玛之后，第三家登陆资本市场的行业巨头，标志着第一梯队"三强"正式在资 本市场完成集结。 然而，台铃的上市征程，恰逢一个前所未有的行业变局时刻。 一方面是2025年9月1日起正式实施的《电动自行车安全技术规范》（GB 17761-2024，俗称"新国标"）带来的全面 合规挑战与市场适应性阵痛；另一方面，是行业增长逻辑正从"量的扩张"向以智能化、高端化为核心的"价值提 升"深刻转变。 01 从修理工到年入120亿 2003年，深圳"禁摩令"落地，摩托车修理行业瞬间坠入冰点。 在广东陆丰，以修车为生的孙家三兄弟（孙木钳、孙木钗、孙木楚）从中嗅到了商机，摩托车被禁，但一种"不用 上牌、无需驾照"的两轮交通工具，或许能填补空白。 这段从修车铺到百亿帝国的旅程，成了一部经典的草莽逆袭传奇。 台铃的成功，很大程度上建立在对"下沉市场"的深度依赖。尤其是最近10年，其核心用户集中于外卖骑手、乡镇 通勤者等价格敏感型消费者。这一策略虽带来了可观的销量，也让产品基因深深烙上"实用主义"标 ...

01 从修理工到年入120亿 2003年，深圳"禁摩令"落地，摩托车修理行业瞬间坠入冰点。 在广东陆丰，以修车为生的孙家三兄弟（孙木钳、孙木钗、孙木楚）从中嗅到了商机，摩托车被禁，但一种"不用上牌、无需驾照"的两轮交通工具，或许 能填补空白。 近期市场消息显示，年营收超120亿元的电动两轮车头部企业台铃，已正式启动上市辅导，计划于2026年赴港上市。 若此举成功，台铃将成为继雅迪、爱玛之后，第三家登陆资本市场的行业巨头，标志着第一梯队"三强"正式在资本市场完成集结。 然而，台铃的上市征程，恰逢一个前所未有的行业变局时刻。 一方面是2025年9月1日起正式实施的《电动自行车安全技术规范》（GB 17761-2024，俗称"新国标"）带来的全面合规挑战与市场适应性阵痛；另一方 面，是行业增长逻辑正从"量的扩张"向以智能化、高端化为核心的"价值提升"深刻转变。 大量消费者反映，部分车型实际里程仅为宣传数据的60%左右，且车辆使用不到一年就出现电池性能急剧衰退，而官方客服与线下门店往往互相推诿。 他们当即北上深圳龙岗，在一个几十平方米的作坊里，亲手焊车架、装电机，敲打出第一辆台铃电动车。创业初期，这更像一个放大的家庭 ...

近期市场消息显示，年营收超120亿元的电动两轮车头部企业台铃，已正式启动上市辅导，计划于2026年赴港上市。 2003年，深圳"禁摩令"落地，摩托车修理行业瞬间坠入冰点。 在广东陆丰，以修车为生的孙家三兄弟（孙木钳、孙木钗、孙木楚）从中嗅到了商机，摩托车被禁，但一种"不用上牌、无需驾照"的两轮交通工具，或许 能填补空白。 他们当即北上深圳龙岗，在一个几十平方米的作坊里，亲手焊车架、装电机，敲打出第一辆台铃电动车。创业初期，这更像一个放大的家庭修车铺——人 力流水线、简易工棚，一切因陋就简。 若此举成功，台铃将成为继雅迪、爱玛之后，第三家登陆资本市场的行业巨头，标志着第一梯队"三强"正式在资本市场完成集结。 然而，台铃的上市征程，恰逢一个前所未有的行业变局时刻。 一方面是2025年9月1日起正式实施的《电动自行车安全技术规范》（GB 17761-2024，俗称"新国标"）带来的全面合规挑战与市场适应性阵痛；另一方面， 是行业增长逻辑正从"量的扩张"向以智能化、高端化为核心的"价值提升"深刻转变。 01 从修理工到年入120亿 二十二年后，昔日的作坊已蜕变为行业巨头。如今的台铃坐拥十大研发制造基地，年产能突破15 ...

Core Insights - The article highlights the successful completion of the "Hello Yangtze" expedition by Tailin, covering 6363 kilometers across 31 cities in 32 days, showcasing the company's commitment to long-range performance and user trust [1][2] Group 1: Expedition Overview - Tailin's expedition involved a challenging journey from Shanghai to the source of the Yangtze River at an altitude of 5096 meters, navigating diverse terrains and extreme weather conditions [1] - The riders faced significant physical challenges, including altitude sickness and harsh weather, which tested their endurance and determination [1] Group 2: User Trust and Feedback - User feedback during the expedition emphasized the reliability of Tailin products, with riders reporting no accidents despite adverse conditions, reinforcing the brand's credibility [2] - The company values real user experiences over theoretical data, indicating a strong focus on customer satisfaction and product performance in real-life scenarios [2] Group 3: Product Philosophy - Tailin defines "authentic long-range" not merely as theoretical specifications but as a commitment to meeting genuine user needs through rigorous product testing in real-world conditions [2] - The expedition serves as a testament to Tailin's dedication to user-centric design and the exploration of product capabilities under extreme conditions [2]

Core Insights - The article highlights the entrepreneurial spirit and innovative marketing strategies of the company 台铃, led by its founder and CEO, 孙木楚, who emphasizes direct engagement with consumers through live streaming and social media [1][3][6]. Company Overview - 台铃 has achieved an annual revenue of 12 billion yuan (approximately 1.2 billion USD) [1]. - The company has expanded its product offerings to include electric bicycles, electric motorcycles, and electric tricycles, with a production capacity exceeding 15 million units annually [21]. - 台铃 is currently the only company among the top four electric two-wheeler manufacturers in China that has not yet gone public [21]. Marketing and Sales Strategy - The company has embraced live streaming as a marketing tool, with 孙木楚 personally engaging in live broadcasts, which has significantly increased the company's online presence and sales [6][22]. - In 2023, the company reported a monthly sales figure of 100 million yuan (approximately 14 million USD) on Douyin (the Chinese version of TikTok) [6]. - 台铃's live streaming efforts have resulted in a follower increase of 60,000 on their platform after a major cycling event [5]. Product Development and Innovation - 台铃 focuses on long-range and smart technology for its electric vehicles, with a market share of 12.6% in the domestic electric two-wheeler market, ranking third behind 雅迪 and 爱玛 [10]. - The company has developed over 1,000 patents, enhancing the efficiency and range of its electric vehicles, with a goal of achieving 75 kilometers per kilowatt-hour as a standard for energy-efficient electric vehicles [10][11]. - Recent product launches include the CITYRIDE series, which features smart technology and user-friendly designs tailored to modern consumers [12][13]. Partnerships and Collaborations - 台铃 has established partnerships with leading technology firms, including Huawei, to enhance its smart vehicle capabilities [14][15]. - The company is also collaborating with BYD and 中科华芯 to advance battery technology and smart features in its electric vehicles [16]. Financial Performance - 台铃's sales revenue has surged from 3 billion yuan to 12 billion yuan over four years, indicating strong growth and market demand [18]. - The company reported a year-on-year sales growth of 11.9% in the first half of 2023 [21].