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澳优乳业:以紧贴用户的创新,赢得更多消费者的信赖
Bei Jing Shang Bao· 2025-08-07 12:35
"这是我们非常重要的消费者调研活动之一,虽然征集'小用户'相对比征集成人用户更困难,但小朋友 是我们产品的真正使用者,聆听他们的声音,是品牌产品开发和优化过程中不可或缺的一环。"本次试 吃大会的活动负责人宾嘉盛表示,"零距离贴近消费者,深挖、共创产品需求,通过持续创新为消费者 提供超越期待的产品和服务,是公司秉持的经营理念"。 今年以来,在"两重""两新"等提振消费政策加力实施的支持下,我国消费市场总体保持了稳定增长态 势。消费向稳向新趋势不改,在业内看来,通过深化体制机制改革与创新协同发力,破解制约消费增长 的瓶颈,对实现消费驱动型增长具有重要意义。以消费者为中心,做消费者真正需要的创新,才能赢得 更多消费者的信赖与选择,作为一家消费品企业,澳优乳业深谙此道。 7月28日上午,澳优全球总部大楼四楼会议室一扫往常的庄重感,取而代之环绕着的是近30个孩子的雀 跃之声,这里正开展一场别开生面的产品试用官活动——"爱益森跃高420试吃大会"。活动主办方澳优 乳业旗下营养品品牌Nutrition Care通过这场活动,零距离与这些"小用户"进行面对面互动和交流,了解 他们在成长过程中对于长高的认识和困扰,及对其产品爱 ...
澳优发布四大羊乳新原料 以科技引领产业链创新升级
Zheng Quan Ri Bao Wang· 2025-05-23 13:14
Group 1 - The core viewpoint of the articles highlights Aoyou Dairy's launch of four new goat milk raw materials, marking a significant breakthrough in the goat milk industry and filling market gaps in hydrolyzed protein and lactoferrin [1][2] - The four new goat milk raw materials include goat milk casein hydrolysate, hydrolyzed goat whey protein powder, goat lactoferrin, and goat colostrum powder, with the first three achieving global commercial application for the first time [1] - Aoyou's advancements are seen as a driver for high-quality development in the goat milk industry, contributing to improved nutrition and health for the public [1][2] Group 2 - Jabei Aite, as a leading global goat milk research enterprise, has established a comprehensive innovation system covering basic research, clinical validation, and industrial transformation [2] - The company has achieved significant recognition, including winning the "China Patent Award Excellence Award" for its hydrolyzed goat whey protein powder, highlighting its leadership in goat milk research [2] - Financial results indicate that Aoyou's goat milk powder business generated approximately 3.699 billion yuan in revenue for 2024, reflecting a year-on-year growth of 12.7% [2]