Core Viewpoint - The wholesale price of Moutai's Zodiac Snake liquor has dropped below 2000 yuan per bottle for the first time, indicating a significant decline in its market value since its launch, which has raised concerns among distributors and consumers about its future pricing trends [1][5][10]. Price Trends - On August 3, the wholesale reference price for the Zodiac Snake liquor was reported at 1995 yuan per bottle, a decrease of 5 yuan from the previous day, marking a historic low below the psychological threshold of 2000 yuan [1][4]. - The price rebounded to 2000 yuan per bottle on August 4, but the overall trend shows a significant decline since its peak price of 4000 yuan per bottle shortly after launch [5][7]. - The price has decreased by over 45% from its highest point, with distributors expressing concerns about the product's performance in the market [5][7]. Market Dynamics - The decline in the price of Zodiac Snake liquor is attributed to increased market supply, as the iMoutai app opened up bulk purchasing options to all users, leading to a saturation of the market [7][9]. - Other Moutai Zodiac liquors have also experienced price drops, with most showing declines of over 10% this year, indicating a broader trend in the Moutai Zodiac liquor market [9][10]. Comparative Analysis - The price of other Moutai Zodiac liquors has also fallen, with the Dragon liquor down 1.15% and the Sheep liquor down 2.78% this year, while the Rabbit liquor has seen the largest drop of 19.78% [9][10]. - Many Moutai Zodiac liquors have experienced price reductions of 50% or more from their peak values, reflecting a significant market correction [10]. Future Outlook - The future pricing of Moutai Zodiac liquors will depend on market recovery and consumer demand, as the industry shifts towards rational consumption rather than speculative buying [7][10][14]. - The upcoming release of a commemorative product on August 8 may influence market sentiment, but the overall trend suggests a challenging environment for Moutai's pricing strategy [11][14].