Group 1 - The core idea of the news is the launch of the "Meituan Black Diamond Member Experience Officer" program, which aims to provide unique travel experiences and promote deep tourism activities among young members [1][2][3] - The program includes activities such as exploring underground caves, hot air balloon rides, and experiencing intangible cultural heritage, specifically tailored to the interests of the younger demographic [2][3] - The initiative is part of a broader strategy to enhance the travel experience for Meituan members, with a focus on high-star hotels and unique local experiences [3][4] Group 2 - Meituan's travel data indicates a 59% year-on-year increase in cultural tourism orders for the upcoming "National Day" holiday, with Yangshuo being a popular destination [2] - The Yangshuo Banyan Tree Hotel reported a 20% increase in out-of-province visitors, with 95% of guests coming from other provinces, and a 61% increase in overnight stays compared to the previous year [3] - The hotel also noted a 68% increase in spending among Black Gold and Black Diamond members, highlighting the growing trend of young consumers seeking high-quality travel experiences [3]

图：美团会员可享"酒店积分抵现"，黑钻会员最高可抵20%房费（图源：美团App） 如今，越来越多年轻人乐于在美团旅行预订"人生的第一晚高星酒店"。美团旅行数据显示，仅7月当 月，北上广深高星酒店间夜量增长25%，佛山、杭州、郑州等新一线城市高星酒店间夜量增长40%，保 山、大理、大同等四线城市高星酒店间夜量增速远超一线。美团旅行相关负责人表示："美团会员酒店 积分权益上线后，美团会员订酒店'消费1元积1分'，铂金及以上会员有积分加速权益。其中黑钻会员可 享2倍加速，即'在美团花费1元订酒店，可以积2分'，预订部分高星酒店，甚至可享受10倍积分的'加速 度'，双向利好消费者及酒店。" 艾媒咨询数据显示，2020—2025年中国互联网会员经济市场规模呈逐年递增态势，预计2025年将达 2175.82亿元。国内OTA"积分兑换房费"等相关权益已发展多年，00后年轻人作为重度互联网用户，尤 其喜欢多方对比会员权益。酒店积分抵扣房费等权益推出背后，是平台整体会员体系黏性的比拼。拥有 7亿吃住行游购娱综合性用户池的美团，也颇受高星酒店商家青睐，愿意在其中"掘金"新客。 来源：环球网 【环球网消费报道 记者 李文瑶】记者从 ...