美团餐饮服务

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美团王莆中:继续坚持做餐饮行业的长效经营阵地,帮堂食外卖高质量增长
Zheng Quan Shi Bao Wang· 2025-10-16 09:29
Core Insights - The demand for "super value for money" is reshaping the restaurant industry according to Meituan's core local business CEO Wang Puzhong [1] - Achieving this super value for money should not rely on internal competition among peers but rather on merchants leveraging structural cost advantages to enhance overall operational levels [1] Company Strategy - Meituan aims to position itself as a long-term partner in the restaurant industry rather than merely a traffic platform, deeply integrating into the entire operational chain of merchants [1] - The company focuses on three core operational issues for merchants: attracting customers, delivering food, and improving operational efficiency, providing various support to ensure stable growth for both dine-in and takeout services [1] Merchant Engagement - Over the past year, Meituan has communicated with nearly 600,000 merchants through closed-door meetings, visits, and surveys, gathering over 1,700 suggestions and feedback [1] - The company has driven nearly 900 iterations of products and mechanisms based on this feedback, emphasizing its commitment to solving problems and being a long-term partner for merchants [1]
美团王莆中:性价比绝不应靠同行内卷
Xin Lang Ke Ji· 2025-10-16 08:26
责任编辑:何俊熹 王莆中同时介绍,过去一年里,美团通过组织闭门会、走访、问卷调研等形式对近60万商家进行沟通, 获取超1700条建议和反馈,推动产品和机制近900次迭代。"感谢大家对我们的建议、抱怨,我们将坚定 地和大家一起去解决问题,做好商家的长期伙伴。"(罗宁) 新浪科技讯 10月16日下午消息,第八届餐饮产业大会上,美团核心本地商业CEO王莆中表示:"顾客对 超级性价比的需求,正在重塑餐饮业。"谈及餐饮超级性价比如何实现,王莆中表示,性价比绝不应靠 同行内卷,而是需要商家发挥结构性成本优势,实现全方位经营水平提升。 面对这一超级性价比时代,王莆中表示,美团将继续坚持餐饮行业长效经营阵地的定位,不做单纯的流 量平台,而是深度融入商家经营全链路。在"引客,即把人引进来、送餐,即把餐送出去、提效,即把 经营效率提上来"三大商家经营核心问题上,为商家提供各项支持,为堂食、外卖双主场保驾护航,助 力商家实现持续稳定增长。 ...