Group 1 - The core theme of the event is to explore how traditional brands can innovate while preserving cultural heritage, aiming for brand rejuvenation and leading new consumption trends in China [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - A significant outcome of the event is the strategic cooperation announcement between Deep Blue Think Tank's Time-honored Brand Innovation Research Institute and Ningbo Bank's Beijing branch, focusing on the "Beautiful Life Consumption Service Platform" [2] Group 2 - The "Beautiful Life" platform is a key part of Ningbo Bank's strategy to move beyond traditional banking services, connecting consumer scenarios with business needs to create a one-stop service platform [2] - The platform integrates over 11,000 brand merchants and nearly 80,000 stores nationwide, focusing on five core scenarios: clothing, food, housing, transportation, and shopping [2] - The collaboration aims to leverage the resources of the Time-honored Brand Innovation Research Institute and Ningbo Bank's platform to enhance consumer engagement and drive consumption [2]

Group 1 - The event "Finding the Consumption Power of Time-honored Brands" was held during the Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1] - The salon was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] - A significant outcome of the salon was the strategic cooperation announcement between the Deep Blue Think Tank's Time-honored Brand Innovation Consumption Research Institute and Ningbo Bank's Beijing branch, launching the "Beautiful Life Consumption Service Platform" [3] Group 2 - The "Beautiful Life" platform is a key part of Ningbo Bank's "platformization" strategy, moving beyond traditional banking services to create a one-stop service platform that connects consumer scenarios with business needs [3] - This platform integrates online and offline resources across five major areas: clothing, food, housing, transportation, and shopping, focusing on five core scenarios: quality products, gourmet food, lifestyle, business circles, and usability [3] - As of now, the "Beautiful Life" platform has onboarded over 11,000 brand merchants and nearly 80,000 stores nationwide, establishing a "finance + life" ecosystem that exemplifies innovation in consumer stimulation [3]