证券代码：301327 证券简称：华宝新能 深圳市华宝新能源股份有限公司 投资者关系活动记录表 编号：2025-001 1、下阶段公司有哪些经营计划呢？ 公司 2025 年具体经营计划如下： （1）夯实便携储能及光伏行业领导地位 公司将深入洞察市场需求，加速便携储能及光伏产品的迭代 创新，强化在家庭应急备电等家庭场景上的应用，以满足家庭居 家生活的新需求。同时，公司将精耕细作战略市场，深化渠道布 局，完善本土化运营，强化优势传播渠道，夯实在便携储能市场 的领导地位，并持续提升品牌的全球认知度和美誉度。 （2）加快全场景家庭绿电业务布局 公司将全场景家庭绿电产品作为新的核心业务发展方向，依 托本地化团队的经验和资源，迅速拓展渠道网络。借助资本优势， 公司将加大全场景智能家庭光储绿电系统的研发力度，推出适应 各种应用场景的系列产品，并率先推出全球首创的美学曲面光伏 瓦、全栈式六合一家庭绿电解决方案。同时，发挥海外 Jackery 品 牌和用户优势，加速全场景家庭能源产品的渠道渗透，构建全场 景家庭绿电战略布局，推动业绩实现显著提升。 （3）强化研发、生产、品牌、零售的数字化 M2C 运营能力 围绕全球化发展目标， ...

Company Performance - In 2024, the company achieved a revenue of 3.606 billion yuan, a year-on-year increase of 55.82%, and a net profit of 240 million yuan, a significant increase of 237.89% [1] - For Q1 2025, the company reported a revenue of 714 million yuan, a year-on-year growth of 22.6%, and a net profit of 65.8237 million yuan, soaring by 395.17% [1] - The gross profit margin improved to 44.05%, up by 5.07 percentage points compared to the previous year, indicating enhanced operational efficiency [1] Industry Trends - The company is strategically positioned in two high-growth sectors: portable energy storage and home green electricity [2] - The camping economy in China is projected to reach a core market size of 213.97 billion yuan in 2024, growing by 60.4%, which drives demand for portable energy solutions [2] - The global household energy storage market is expected to see a new installed capacity of 172.7 GWh by 2030, indicating significant market potential [2] Product Innovation - The company launched the world's first XBC aesthetic curved photovoltaic tile in September 2024, marking a breakthrough in integrating photovoltaic technology into green building [7] - The new photovoltaic tile features a conversion efficiency of 17.1% and is designed to withstand extreme temperatures and weather conditions, enhancing its stability and safety [7] - The innovative design of the photovoltaic tile allows it to blend seamlessly with building aesthetics, addressing consumer demands for both functionality and visual appeal [7] Research and Development - The company has maintained a high level of R&D investment, with an average annual growth rate of 38.99% over the past three years, reaching 173 million yuan in 2024 [6] - The company holds a total of 1,629 patents, showcasing its strong technological foundation and authority in the industry [6] - Continuous R&D efforts have positioned the company as a key player in setting national industry standards for portable energy storage and solar products [6] Market Strategy - The company employs a comprehensive channel strategy that includes independent websites, third-party e-commerce platforms, and offline retail, reaching over 50 countries [4] - The implementation of a global direct sales strategy since 2011 has allowed the company to quickly adapt to consumer needs and enhance product-market fit [5] - The synergy between differentiated products, multi-channel distribution, and direct sales has created a robust growth model for the company [5]

2024年，对于新能源行业来说仍是压力重重的一年，行业增速的放缓，地缘冲突的加剧，无一不在冲击 着行业内公司的利润。在这种情况下，储能行业细分龙头华宝新能（301327）于4月25日晚间发布了 2024年年报与2025年一季报，在巨大经营压力下，公司却逆势而上，交出了一份靓丽的答卷。 年报显示，华宝新能2024年实现营业收入36.06亿元，同比增长55.82%；归母净利润2.40亿元，同比增 长237.89%，扣非后归母净利润1.60亿元，同比增长160.75%，均同比扭亏。同日，公司还公布了2025年 一季度报告。一季度，公司实现营业收入7.14亿元，同比增长22.60%，归母净利润8507.30万元，同比 增长193.36%，扣非净利润6582.37万元，同比增长395.17%。 对于不少在2023年出现下滑的新能源行业公司来说，2024年都是更加艰难的一年，华宝新能之所以能够 快速恢复增长，看似偶然，实则是产品领先与战略得当的必然。 财务指标全面回暖，盈利质量持续优化 观察2024年华宝新能的年度报告，各项细分指标可谓是全面回暖，其中最为重要的指标之一——营业收 入不仅一扫2023年下滑的颓势，更是超越 ...