近日，2025亚太酒店与地产合作论坛(2025APCF) 在东莞松山湖圆满落幕。作为行业的年度盛会，本届 论坛以"敛翼思翔"为主题，汇聚了众多业内决策者与创新者，共同探讨酒店品牌在新周期下的发展路径 与价值重塑。艺龙酒店科技高级副总裁、艺龙酒店科技启程酒管CEO常开创先生受邀参与圆桌峰会，分 享启程酒管在美豪丽致酒店品牌价值塑造中的实践见解。 随后在大湾区举办的环旅旅讯数智论坛上，常开创先生还就当前酒店面临的挑战与机遇进行了分享。连 续亮相行业活动，不仅展现了启程酒管在品牌构建、运营与发展的方向，也体现出在酒店赛道持续深耕 所获得的行业关注与认可。 产品与运营：构建"高质价比"的投资模型 在亚太酒店与地产合作论坛的圆桌对话中，常开创先生围绕"高质价比"这一核心关键词，分享了美豪丽 致酒店在品牌升级、产品迭代与运营提效方面的实践与思考。 他指出，当前消费者愈发注重"质价比"与"情绪价值"，酒店不仅要在空间设计上呈现品质感，更要在体 验端创造"惊喜感"。为此，启程酒管主导升级的美豪丽致酒店3.0版本，构建了独特的"低成本打造星级 产品与服务体验"商业模型。 品牌通过产品标准化、供应链整合与数字化运营，在产品端实现 ...

Core Insights - The article highlights the innovative approach of Wang Xidan, a 90s investor, in transforming the Meihua Lize Hotel brand into a modern lifestyle asset that resonates with contemporary consumer needs [1][6][19] Investment Strategy - Wang Xidan's investment journey began with a memorable experience at a hotel in Xi'an, where exceptional service inspired her to invest in the Meihua Lize brand [3][6] - The focus is not just on accommodation but on meeting the deeper needs of a new generation of consumers for a better living experience [6][19] Cultural Integration - The first Meihua Lize Hotel 3.0 is strategically located in the core scenic area of Jiayuguan, aligning with the brand's philosophy of blending Eastern aesthetics with local cultural elements [6][9] - The design incorporates local cultural themes and modern aesthetics, creating a tranquil and luxurious atmosphere [6][9] Operational Excellence - The hotel features advanced amenities such as smart power card systems and carefully selected artworks, enhancing the quality of stay [9][12] - Wang Xidan emphasizes the importance of balancing brand standardization with local characteristics to maintain competitive advantage [11][12] Support and Efficiency - The successful establishment of the hotel is attributed to strong backend support from the brand team and the Yilong Hotel Technology platform, ensuring efficient project completion [12][16] - The use of digital tools for precise operational data management allows for strategic focus rather than micromanagement [16] Long-term Vision - Wang Xidan is already planning a second hotel in the Hexi Corridor, viewing hotel investment as a long-term commitment rather than a quick profit venture [16][19] - The belief is that successful investment requires understanding market trends, consumer behavior, and having a robust support system, which the Meihua Lize brand provides [19]

Core Insights - The article highlights the successful management strategies and service philosophy of Niu Zhiguo, who has over 22 years of experience in the hotel industry, emphasizing the importance of "pragmatism" and "warmth" in management [1][16] Group 1: Service Philosophy - Niu Zhiguo was impressed by the service concept of Meihua Lizi Hotel, which includes thoughtful details like welcome tea, free afternoon tea, and late-night noodles, aligning with his belief in data-driven service [2][4] - The service quality at Meihua Lizi Hotel has been significantly enhanced, with customer satisfaction data showing a stable upward trend since Niu's appointment [11] Group 2: Management Strategies - Upon taking over Meihua Lizi Hotel, Niu faced challenges such as low employee efficiency and frequent customer complaints, which he addressed through systematic management optimization and team restructuring [5] - The hotel signed agreements with 3,284 companies for business travel packages, leading to a notable increase in corporate client contributions [7] - The implementation of a "10-second golden delivery" mechanism for welcome services and a strict complaint handling protocol improved customer service responsiveness [9] Group 3: Team Development and Investor Relations - A three-tier training system was established to enhance team growth, resulting in an increase in employee assessment pass rates from 65% to 92% [13] - A visual reporting system was created to keep investors informed about revenue, costs, and satisfaction metrics, thereby strengthening trust and collaboration [15] Group 4: Industry Impact - The integration of practical management and service warmth at Meihua Lizi Hotel serves as a model for sustainable development in the hotel industry, aligning with the broader strategy of cultivating a new generation of service talent [16]