Group 1 - The 15th National Games in the Guangdong-Hong Kong-Macao Greater Bay Area has generated significant public interest, leading to a heightened enthusiasm for sports events in China [1] - The upcoming 2025-2026 China Badminton Club Super League (羽超联赛) will commence on November 27 in Shenzhen, following the National Games [1] - The new season of the 羽超联赛 is set to benefit from the growing popularity of badminton, with a renewed focus on commercialization and operations, including the return of a title sponsor after ten years [1][2] Group 2 - Badminton participation in China has surged to 250 million people as of 2023, with a notable increase in younger participants, indicating a shift towards a more youthful and urban demographic [2][6] - The consumer market reflects this trend, with significant increases in searches for badminton equipment, such as rackets (63%), shoes (64%), and apparel (86%) from January to May 2025 [2] - Li Ning has reported that badminton now accounts for 7% of its overall revenue, highlighting the brand's commitment to this sport [2] Group 3 - The national badminton team's success in international competitions, including recent victories at the Paris World Championships, has further fueled public interest and participation in the sport [6] - The 羽超联赛 is poised for unprecedented growth, with its market potential being reevaluated in light of the sport's popularity and the success of other racquet sports [6][11] Group 4 - The new season of the 羽超联赛 will feature 8 clubs and 133 athletes, including numerous top domestic and international players, enhancing the league's competitiveness and appeal [7][8] - The inclusion of foreign players from countries like South Korea, Denmark, Malaysia, and Japan will add an international dimension to the league [8] Group 5 - Xiamen Sports Group, the new operator of the 羽超联赛, aims to leverage its experience from hosting international events to enhance the league's commercial viability and market reach [11][14] - The introduction of official merchandise, including unique items like pet-themed products, is expected to engage a broader audience and stimulate consumer interest [11][14] Group 6 - The 羽超联赛 represents a strategic shift for Xiamen Sports Group from local to national operations, marking a significant step in its development within the sports industry [14][19] - The group is focused on building a sponsorship system, optimizing ticketing management, and developing merchandise to enhance the league's overall operational efficiency [19]

近日，金价一路上涨，连日创下新高。 而在金价飙升的同时，还有样东西这两年 比黄金涨得还猛——那就是 羽毛球。 近日，羽毛球头部品牌威克多的调价通知在网络流传——由于原材料成本持续上涨，我司将 于4月1日起对羽毛球进行调价。对此，有媒体向威克多方面销售人员求证得知，涨价公告 属实。 "基本上现在100元（一打）以内的球，已经很少了" ，有羽毛球爱好者表示。开年以来， 多个羽毛球厂商已上调售价。 威克多、尤尼克斯等品牌在4月1日再次涨价。与一年前相 比，威克多鹅毛、鸭毛系列羽毛球产品几乎全线涨价，涨幅在15%—50%。 涨幅跑赢黄金 网传调价通知。 此外，尤尼克斯羽毛球和球服在日本的售价再度上涨，并于4月1日起实施。从尤尼克斯天 猫、京东旗舰店客服处了解到，中国国内目前暂未接到调价通知。开年以来，翎美、熏风、 空封空等多个品牌已宣布涨价。有业内人士表示， 羽毛球品牌今年普遍已涨过价了，平均涨幅在10%左右。 以尤尼克斯为例，其主流高端款AS-05羽毛球，零售价从2024年4月前的210元/打涨到 225元/打，7月后价格进一步飙升，直达275元/打。资深羽毛球爱好者陈醉表示， 其两年多前从批发商那里拿这款球要95 ...