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京东《2025宠物行业消费趋势报告》:异宠圈层持续扩张,00后用“个性宠物”表达“个性生活”
Sou Hu Wang· 2025-04-23 06:53
Core Insights - The pet industry is evolving towards a more intelligent, anthropomorphic, and segmented consumption model, with pets increasingly viewed as family members and emotional companions [1][2][5] Group 1: Human-Pet Relationship Evolution - Nearly 60% of pet owners incorporate pets into long-term life plans, with 58.5% creating dedicated spaces for them [7] - 66% of pet owners consider pets as close family members, and 65.5% create dietary plans for them [2][11] - Emotional resonance is significant, with 80% of users actively responding to their pets' emotions, and 61.5% willing to pay for their pets' emotional health [5][4] Group 2: Pet Food Trends - There is a noticeable trend towards specialized pet food, with senior dog food searches increasing by 62% and sales up by 87% [13] - Wet food sales for both cats and dogs have surged, with sales growth exceeding 260% year-on-year [11] - Over 80% of pet owners have adopted a mixed feeding approach of dry and wet food, with 41% making it a daily habit [11] Group 3: Smart and Personalized Pet Products - The demand for smart pet products is rising, with searches for pet air purifiers increasing by 202% [15] - Users express a desire for better integration and functionality in smart pet products, with 40% hesitant to try due to lack of understanding [15] - Anthropomorphic products are gaining popularity, with sales of pet strollers increasing tenfold and pet clothing sales up by 58% [17] Group 4: Expansion of Exotic Pets - The market for exotic pets is expanding, particularly among younger generations, with 00s showing a preference for unique pets as a form of self-expression [19][21] - 73.9% of users choose multi-pet households to experience diverse interactions and enhance social media content [10] Group 5: Overall Market Trends - The pet industry is shifting from basic care to a more nuanced, emotional, and personalized approach, reflecting a broader change in consumer mindset [23] - The integration of pets into daily life decisions is becoming more pronounced, influencing everything from living arrangements to travel plans [7]