Core Viewpoint - The discontinuation of the Taijuan liquor and the introduction of the new product "Taiyuan Red" reflect the strategic shifts and channel challenges faced by high-end liquor companies in the mass market [1][4][10] Group 1: Product Discontinuation and Market Dynamics - Taijuan liquor has been discontinued due to its inability to establish a differentiated development path amidst fierce competition in the 100 yuan liquor market, coupled with a significant price drop in the terminal market [1][5][9] - The market price of Taijuan liquor has seen a drastic reduction, with reports indicating prices as low as 55 yuan per bottle in some markets, while the unified sales price was originally set at 156 yuan [7][8] - The product was initially launched with high expectations, achieving over 1 billion yuan in sales within nine months, but failed to maintain its market position due to rapid inventory accumulation and lack of effective differentiation [6][9] Group 2: Introduction of "Taiyuan Red" - The new product "Taiyuan Red" aims to target the banquet market, which has a substantial size of approximately 2500 billion yuan, and is designed with traditional Chinese elements to appeal to consumer preferences [10][11] - The banquet market is projected to grow, with the overall liquor market expected to reach 769.5 billion yuan by 2026, presenting opportunities for "Taiyuan Red" amidst increasing competition from established brands [10][11] - The company plans to leverage its existing distribution channels and cultural branding to gain a competitive edge in the banquet market, which is currently fragmented with no single brand dominating [11][12]