Core Viewpoint - The article highlights the rising trend of low-priced "opened" or "damaged" liquor being sold on live streaming and second-hand platforms, raising concerns about product safety and authenticity [1][2][3]. Group 1: Sales Channels and Pricing - Some liquor brands are being sold at significantly lower prices on live streaming platforms compared to official retail prices, such as a case of 53-degree 500ml Yuanxi liquor priced at 380 yuan versus 590 yuan on official platforms [1][2]. - Various brands are available on second-hand platforms, with prices for opened bottles ranging from 199 yuan for Wuliangchun to 380 yuan for Yanghe Dream Blue [1][2][3]. Group 2: Product Integrity and Safety Concerns - The practice of selling "opened" liquor raises questions about the integrity of the product, as many brands require the bottle to be opened for verification, which can compromise packaging [12][13]. - Legal experts indicate that selling opened or repackaged liquor may violate food safety and trademark laws, posing risks of counterfeit products [13][14]. Group 3: Consumer Warnings and Recommendations - Consumer organizations have repeatedly warned about the safety risks associated with opened liquor, emphasizing that compromised packaging can lead to contamination and spoilage [15][16]. - Recommendations include purchasing liquor from reputable sources such as large supermarkets or licensed online retailers to minimize risks associated with low-priced opened products [16].

Core Viewpoint - The discontinuation of the Taijuan liquor and the introduction of the new product "Taiyuan Red" reflect the strategic shifts and channel challenges faced by high-end liquor companies in the mass market [1][4][10] Group 1: Product Discontinuation and Market Dynamics - Taijuan liquor has been discontinued due to its inability to establish a differentiated development path amidst fierce competition in the 100 yuan liquor market, coupled with a significant price drop in the terminal market [1][5][9] - The market price of Taijuan liquor has seen a drastic reduction, with reports indicating prices as low as 55 yuan per bottle in some markets, while the unified sales price was originally set at 156 yuan [7][8] - The product was initially launched with high expectations, achieving over 1 billion yuan in sales within nine months, but failed to maintain its market position due to rapid inventory accumulation and lack of effective differentiation [6][9] Group 2: Introduction of "Taiyuan Red" - The new product "Taiyuan Red" aims to target the banquet market, which has a substantial size of approximately 2500 billion yuan, and is designed with traditional Chinese elements to appeal to consumer preferences [10][11] - The banquet market is projected to grow, with the overall liquor market expected to reach 769.5 billion yuan by 2026, presenting opportunities for "Taiyuan Red" amidst increasing competition from established brands [10][11] - The company plans to leverage its existing distribution channels and cultural branding to gain a competitive edge in the banquet market, which is currently fragmented with no single brand dominating [11][12]